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PnP Women's Walk
PnP Women's Walk

Pick n Pay celebrates third successful Stellenbosch Wine Festival

BRAND ACTIVITY

Issued by Peridot Communications on behalf of the Stellenbosch Wine Festival - Feb 19th 2016, 16:48

Pick n Pay was, for the third time this year, the proud presenting sponsor of the Stellenbosch Wine Festival. The annual festival, which started as far back as 1974, is the oldest of its kind in the country, and if the record attendance figures of the 2016 festival are anything to go by, it’s going to be around for many more years to come.

According to Steve Hoban, General Manager of Marketing at Pick n Pay, this year’s wine festival was a success on every level. “The feedback we’ve received has been incredibly positive and we’re delighted to be part of this iconic event. Our heartfelt thanks to everyone who worked so hard behind the scenes to make sure everything ran smoothly – we truly couldn’t have wished for a better event.”

The festival has grown exponentially over the past few years and the new family friendly format and spectacular venue at the Coetzenburg Sports Grounds have proven extremely popular with festivalgoers. The three-day event took place from 5-7 February and displayed the best of Stellenbosch: incredible food and wine offerings, a stellar line-up of live musical entertainment and a host of fun outdoor activities.

Eighty-eight wine farms participated in the festival, with 8 000 visitors tasting the 435 wines on offer. The on-site Pick n Pay Wine Shop sold more than 6 000 bottles of wine, with the wine bar also doing doing a brisk trade. The wine shop featured a wine library that offered rare and older vintages from top estates such as Kanonkop, Ken Forrester Vineyards, Lanzerac, Le Bonheur, Middelvlei, Overgaauw, Simonsig, Stellenzicht, Vergenoegd, Villiera, and Vriesenhof, all of which were a hit with visitors.

Pick n Pay also extended its food offering at the festival this year, with visitors indulging in local treats such as yummy biltong and droëwors available at the PnP biltong stand or delicious snacks from Flavours of Pick n Pay. A whole 75-metres of boerewors was used for the delectable boerewors rolls.

The Tasting Room was an undeniable triumph with all sessions selling out over the weekend. Some 560 Guests took part in these food-and-wine pairings, hosted by Chef Tiaan Langenegger, who teamed up with winemakers from various wine estates. The wines were perfectly paired with a selection of 1 920 canapes made from 120 different ingredients. Chef Tiaan had his work cut out for him as he took over 64 911 steps during his quest to unveil the magic of the perfect pairing.

An important highlight of the festival was the annual Pick n Pay Women’s Walk. The 5-km fun walk sold out with 3 600 people joining the breast cancer awareness initiative. The Stellenbosch walk is the second largest in the country and 315 examinations were done on the day. All funds raised go to the PinkDrive, a non-profit organisation that provides free breast-cancer screening and education around the country.

For more information, visit www.stellenboschwinefestival.co.za.
For more information regarding PinkDrive, visit www.pnp.co.za/pinkdriveClick here for more information on Pick n Pay 

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