John Davis, Managing Director of PocketMedia Solutions

PocketMedia® reduces print’s carbon footprint

BRAND ACTIVITY

Apr 11th 2012, 14:48

PocketMedia® Solutions recognises that environmental sustainability is increasingly important for all organisations, especially retailers.

Reducing the carbon impact of print communications, used almost daily by retailers and corporates, can play a major factor in meeting compliance targets.

Z-CARD® Ltd therefore commissioned world-leading environmental consultancy, Giraffe Innovation Ltd, to compare several printed communications and rank them in terms of environmental impact.

Comparing a standard six-panel Z-CARD® to a three-panel A4 folded leaflet, Giraffe assessed the whole production process from resource extraction to delivery in London.

“They found that by item-to-item comparison, the products had the same carbon footprint of 0.02kg CO2eq. By then factoring in a Z-CARD®’s 86% retention rate, they found it to be 94% more carbon efficient,” says PocketMedia® Solution’s managing director John Davis.

As retailers begin to publish their environmental impact costs, it is becoming more necessary to reduce the carbon impact of print communications.

“I’m massively impressed by the dedication shown by Z-CARD® Ltd to reducing its environmental impact. More than this, its innovative PocketMedia® solutions have incredible promise for companies that need to produce printed marketing and communications materials.

“Highly retainable formats – like the Z-CARD® – translate to less paper entering the waste system and a more effective use of budget,” says Professor Rob Holdway from Giraffe Innovation Ltd.Click here for more information on PocketMedia Solutions