PocketMedia® reduces print’s carbon footprint
Apr 11th 2012, 14:48
PocketMedia® Solutions recognises that environmental sustainability is increasingly important for all organisations, especially retailers.
Reducing the carbon impact of print communications, used almost daily by retailers and corporates, can play a major factor in meeting compliance targets.
Z-CARD® Ltd therefore commissioned world-leading environmental consultancy, Giraffe Innovation Ltd, to compare several printed communications and rank them in terms of environmental impact.
Comparing a standard six-panel Z-CARD® to a three-panel A4 folded leaflet, Giraffe assessed the whole production process from resource extraction to delivery in London.
“They found that by item-to-item comparison, the products had the same carbon footprint of 0.02kg CO2eq. By then factoring in a Z-CARD®’s 86% retention rate, they found it to be 94% more carbon efficient,” says PocketMedia® Solution’s managing director John Davis.
As retailers begin to publish their environmental impact costs, it is becoming more necessary to reduce the carbon impact of print communications.
“I’m massively impressed by the dedication shown by Z-CARD® Ltd to reducing its environmental impact. More than this, its innovative PocketMedia® solutions have incredible promise for companies that need to produce printed marketing and communications materials.
“Highly retainable formats – like the Z-CARD® – translate to less paper entering the waste system and a more effective use of budget,” says Professor Rob Holdway from Giraffe Innovation Ltd.Click here for more information on PocketMedia Solutions
Connectivity is changing the face of Nigerian business. To get this message across to its client base, Vodacom Business had an innovative invitation produced by PocketMedia® Solutions, called the Changer, which served as an invitation to the launch of its new Machine-to-Machine Solutions.
Kenyan-based Safaricom, one of the leading integrated communications companies in Africa with over 17 million subscribers, has selected a Z-CARD® in which to educate its consumers about its revolutionary banking offering, M-Shwari.
Powertech selected PocketMedia® Solutions’ Pop Up marketing application to utilise as an attention-grabbing invitation to the birth of Powertech System Integrators, a solutions business with its core competence in system technology integration to improve its customers’ operating efficiencies.
PocketMedia® Solutions will be exhibiting at SatCom Africa 2013 (stand A17), Africa’s leading satellite, broadcast and telecommunications show, on 28 and 29 May at the Sandton Convention Centre.
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