Primedia Instore celebrates 30 years of media excellence
Nov 14th 2012, 13:05
Primedia Instore started from humble beginnings in 1982, trading as CartAd (PTY) Ltd until 1996, when it became fully owned by Primedia. 30 years later, it has the largest retail footprint in South Africa with a presence in over 13 000 Top-End, Bottom-End and Wholesale stores. This includes Pick n Pay, Clicks, Spar, Superspar, Dischem Pharmacies, Alphapharm Pharmacies, Boxer Superstores and numerous township stores across the country and into Africa.
To celebrate our 30-year milestone, Primedia Instore has re-launched the business by changing some of its media o¬erings and introducing its distribution services. It also features a brand new corporate
identity in line with the company’s ethos as an authentic and innovative market leader.
We are proud of our 30-year history within the marketplace, helping our clients to elevate their brands and increase their sales through the use of our innovative, illuminated media offerings.
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Primedia Instore has teamed up with non-profit organisation Waste 2 Wow, to reuse its Correx point-of-sale material in the manufacturing of unique, trendy and functional bags, simultaneously creating employment and uplifting skills.
As a responsible corporate citizen, Primedia Instore strives to ensure that it is playing its part in creating measurable and sustainable improvement to the surrounding communities in which the company operates, by committing itself to numerous corporate social initiative (CSI) projects.
The largest fast-moving consumer goods (FMCG) blue-chip corporations in South Africa have been provided with unrivaled in-store media solutions from PRIMEDIA Instore for more than 28 years, today PRIMEDIA Instore has an impressive footprint, spanning more than 1000 key trade outlets nationwide.
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