Advertise with fastmoving.co.za
 
 

Brad Binder can will launch in October 2019.
Brad Binder can will launch in October 2019.

Red Bull celebrates Brad Binder's move to MotoGP with limited-edition can

BRAND ACTIVITY

Issued by Total Exposure on behalf of Red Bull - Oct 10th, 10:39

In October, a limited-edition Red Bull® Energy Drink can, along with an exciting consumer competition, hits shelves in celebration of 2016 Moto3 champion Brad Binder’s ascension to MotoGP™ for the 2020 season.

Binder will become the first South African to compete in MotoGP™ in the four-stroke era and the first to compete in the premiere class since 2000 when he lines up for Red Bull KTM Tech 3 on the grid in Qatar on 8 March 2020.

“It’s pretty crazy to have your face on a Red Bull can! I don’t think I’ll get used to it,” remarked Binder on seeing the can for the first time. “To know that there are so many people back home supporting me is crazy. I miss everything about South Africa when I’m away – the food, the people. I’m really looking forward to my move to MotoGP next year and hope to make everyone proud.”

To rally support for Binder, Red Bull will release 2 exciting Augmented Reality filters where consumers can use the filters and upload their video of support using the hashtag #ALL41BINDER. By entering, consumers have the chance to win a trip to watch Binder at the Spanish MotoGP™ in Jerez, Spain in May next year.

Binder made his Grand Prix debut in 2011 while competing in the Red Bull MotoGP Rookie Cup before getting a full-time Moto3™ ride in 2012. Over the next 3 years, he continued to rise in the ranks before a brilliant Moto3™ year with Red Bull KTM Ajo saw him claim the 2016 Moto3 World Championship title. In the 2018 season, Binder finished third in the overall standings in Moto2™. Binder has continued his success during the 2019 season, with multiple podiums, including wins at the Austrian and Aragon, after a challenging start to the season.

Red Bull Energy Drink is available in over 170 countries worldwide and more than 6.7 billion cans of Red Bull were consumed last year. A 250 ml (8.4. fl oz) of Red Bull Energy Drink contains 80 mg of caffeine, equivalent to a home-brewed cup of coffee. For more information, visit: www.redbull.com/za-en/energydrink.

The Red Bull® Energy Drink 250ml Brad Binder can will be available at retailers across the country.
 

Related Activity

Chateau Del Rei adds two new bubblies to range11
NOV
Chateau Del Rei adds two new bubblies to range
Chateau Del Rei, the stylish sparkling wine in a can, introduces two new bubblies this summer because all good things come in threes.
Boss Dog Food encourages adoption for life this festive season with a second #BigOnRescue campaign07
NOV
Boss Dog Food encourages adoption for life this festive season with a second #BigOnRescue campaign
For the majority of South Africans, the festive season is a time of relaxation, joy and reconnecting with loved ones. However, according to animal welfare societies in South Africa, it is notoriously a time where more animals than normal are admitted to these facilities.
Clover Mama's refine their baking and icing skills23
OCT
Clover Mama's refine their baking and icing skills
The Clover Mama Afrika 2019 cooks and bakers returned for the last course of the year. This training session was made possible by a new project partner, Mergon Foundation and it was dedicated to baking and cake decorating.
Chappies turns 70 15
OCT
Chappies turns 70
Mzansi’s iconic bubble gum, Chappies, has been bringing consumers together with its fun flavours and quirky ‘Did You Know?’ facts for over 70 years.

Try these recipes

Yoghurt Melanzane Parmigiana12
NOV
Yoghurt Melanzane Parmigiana
A cheat's white sauce means a one-way ticket to Italy.
Coconut and Chia Seed Rice Pudding 12
NOV
Coconut and Chia Seed Rice Pudding
A layered vegan pudding that everyone will enjoy.
Blueberry Muffins with Fudge Crumble 29
OCT
Blueberry Muffins with Fudge Crumble
Soft and fluffy blueberry muffins with fudge crumble are a must-eat pastry. Try this simple recipe now.
Risotto Carbonara29
OCT
Risotto Carbonara
A rich and creamy risotto with crispy bacon and cheese.