Red Bull celebrates Brad Binder's move to MotoGP with limited-edition can
Issued by Total Exposure on behalf of Red Bull - Oct 10th, 10:39
In October, a limited-edition Red Bull® Energy Drink can, along with an exciting consumer competition, hits shelves in celebration of 2016 Moto3 champion Brad Binder’s ascension to MotoGP™ for the 2020 season.
Binder will become the first South African to compete in MotoGP™ in the four-stroke era and the first to compete in the premiere class since 2000 when he lines up for Red Bull KTM Tech 3 on the grid in Qatar on 8 March 2020.
“It’s pretty crazy to have your face on a Red Bull can! I don’t think I’ll get used to it,” remarked Binder on seeing the can for the first time. “To know that there are so many people back home supporting me is crazy. I miss everything about South Africa when I’m away – the food, the people. I’m really looking forward to my move to MotoGP next year and hope to make everyone proud.”
To rally support for Binder, Red Bull will release 2 exciting Augmented Reality filters where consumers can use the filters and upload their video of support using the hashtag #ALL41BINDER. By entering, consumers have the chance to win a trip to watch Binder at the Spanish MotoGP™ in Jerez, Spain in May next year.
Binder made his Grand Prix debut in 2011 while competing in the Red Bull MotoGP Rookie Cup before getting a full-time Moto3™ ride in 2012. Over the next 3 years, he continued to rise in the ranks before a brilliant Moto3™ year with Red Bull KTM Ajo saw him claim the 2016 Moto3 World Championship title. In the 2018 season, Binder finished third in the overall standings in Moto2™. Binder has continued his success during the 2019 season, with multiple podiums, including wins at the Austrian and Aragon, after a challenging start to the season.
Red Bull Energy Drink is available in over 170 countries worldwide and more than 6.7 billion cans of Red Bull were consumed last year. A 250 ml (8.4. fl oz) of Red Bull Energy Drink contains 80 mg of caffeine, equivalent to a home-brewed cup of coffee. For more information, visit: www.redbull.com/za-en/energydrink.
The Red Bull® Energy Drink 250ml Brad Binder can will be available at retailers across the country.
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