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Roodeberg available in new packaging

Roodeberg old pack vs New pack
Roodeberg old pack vs New pack

Roodeberg available in new packaging

BRAND ACTIVITY

Jun 7th 2011, 07:46

Roodeberg enjoys as much popularity today as it did over 60 years ago. A household name that brings memories abound. Produced by Dr Charles Niehaus, a founding father of the South African wine industry, this iconic wine has been part of the country’s fiber. Through historic world events and personal milestones, Roodeberg was there.

“Although Roodeberg wasn’t widely available in South Africa until 2004 , it has always had iconic status in the country and to South African’s abroad a glass of Roodeberg was like a hug from home”, says Uschi van Zweel, Category Manager for KWV Wine Southern Africa. This classic blend of red varietals maintains its well-known heritage and style but also needs to evolve with modern lifestyles.

This is evident with a new modernised look reflecting the brand’s classic image with a sophisticated and bold appearance. White backgrounds on the labels have replaced the traditional cream colour and the packaging material quality was improved to endorse the unreserved quality of the product.

Offering a consistent product year after year requires special skill and commitment as each vintage brings new challenges. Thys Loubser is Roodeberg’s proud winemaker and is known for his dedication to the craft. “I believe a successful winemaker should know his markets and listen to the customers. It is also important to pay careful attention to the entire process – from selecting the right block of grapes, deciding on the exact time to harvest, to getting the blend just right”, comments Loubser.

Roodeberg is a vibrant medium-bodied red wine with upfront blackcurrant, plum and strawberry aromas complemented by chocolate, liquorice, toasted nut flavours and hints of tobacco.

A true icon, Roodeberg is set to continue partnering with those special moments, big or small, ensuring memorable occasions. The new Roodeberg packaging will be available from all leading liquor outlets priced at R69.95.

(KWV encourages consumers to enjoy KWV products responsibly. Products are not for sale to persons under the age of 18)

About KWV
KWV is one of the leading wine and brandy producers in South Africa. Its head office is located in Paarl, in the Western Cape – South Africa's top wine producing region. The company sources wines and grapes from the best and most sought after viticultural regions in South Africa. KWV is known internationally for brands such as Roodeberg, KWV Wines, Laborie, Golden Kaan,
Cathedral Cellar, Café Culture and the KWV 3, 5, 10, 15 and 20 Year Old brandies.Click here for more information on KWV 

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