Advertise with
Roodeberg available in new packaging

Roodeberg old pack vs New pack
Roodeberg old pack vs New pack

Roodeberg available in new packaging


Jun 7th 2011, 07:46

Roodeberg enjoys as much popularity today as it did over 60 years ago. A household name that brings memories abound. Produced by Dr Charles Niehaus, a founding father of the South African wine industry, this iconic wine has been part of the country’s fiber. Through historic world events and personal milestones, Roodeberg was there.

“Although Roodeberg wasn’t widely available in South Africa until 2004 , it has always had iconic status in the country and to South African’s abroad a glass of Roodeberg was like a hug from home”, says Uschi van Zweel, Category Manager for KWV Wine Southern Africa. This classic blend of red varietals maintains its well-known heritage and style but also needs to evolve with modern lifestyles.

This is evident with a new modernised look reflecting the brand’s classic image with a sophisticated and bold appearance. White backgrounds on the labels have replaced the traditional cream colour and the packaging material quality was improved to endorse the unreserved quality of the product.

Offering a consistent product year after year requires special skill and commitment as each vintage brings new challenges. Thys Loubser is Roodeberg’s proud winemaker and is known for his dedication to the craft. “I believe a successful winemaker should know his markets and listen to the customers. It is also important to pay careful attention to the entire process – from selecting the right block of grapes, deciding on the exact time to harvest, to getting the blend just right”, comments Loubser.

Roodeberg is a vibrant medium-bodied red wine with upfront blackcurrant, plum and strawberry aromas complemented by chocolate, liquorice, toasted nut flavours and hints of tobacco.

A true icon, Roodeberg is set to continue partnering with those special moments, big or small, ensuring memorable occasions. The new Roodeberg packaging will be available from all leading liquor outlets priced at R69.95.

(KWV encourages consumers to enjoy KWV products responsibly. Products are not for sale to persons under the age of 18)

About KWV
KWV is one of the leading wine and brandy producers in South Africa. Its head office is located in Paarl, in the Western Cape – South Africa's top wine producing region. The company sources wines and grapes from the best and most sought after viticultural regions in South Africa. KWV is known internationally for brands such as Roodeberg, KWV Wines, Laborie, Golden Kaan,
Cathedral Cellar, Café Culture and the KWV 3, 5, 10, 15 and 20 Year Old brandies.Click here for more information on KWV 

Related Activity

World’s oldest provincial rugby tournament gets new broadcast sponsor05
World’s oldest provincial rugby tournament gets new broadcast sponsor
KWV, home of the World’s Best Brandy and leading wine and spirits producer, today announced its broadcast sponsorship of the 2015 ABSA Currie Cup Rugby, one of the world’s oldest provincial rugby tournaments.
KWV Launches Kalahari Truffle Infused Super-Premium Boutique Gin04
KWV Launches Kalahari Truffle Infused Super-Premium Boutique Gin
KWV has launched its own super-premium London dry boutique gin, hand crafted for a ‘new world’ gin drinking experience. Cruxland is made from the highest quality 100% grape spirits infused with nine exotic signature botanicals, including rare Kalahari N’abbas (truffles).
Another great finish for KWV at Decanter World Wine Awards 201515
Another great finish for KWV at Decanter World Wine Awards 2015
KWV’s Classic Collection Cape Tawny was awarded a Gold and Regional Trophy at the Decanter World Wine Awards (DWWA) in London last night – the latest in a string of awards KWV has accumulated from DWWA in the past three years.
KWV ‘World Wine Leader’ With Multiple Global Award Win 18
KWV ‘World Wine Leader’ With Multiple Global Award Win
KWV garnered 35 international wine awards across three global competitions this week. Yesterday KWV won two golds, five silvers, and three bronze from the International Wine Challenge (IWC) hailed as the Oscars of the wine trade.

Try these recipes

Celebrate International Chardonnay Day with a Sensational Salmon Pairing 28
Celebrate International Chardonnay Day with a Sensational Salmon Pairing
Not that you need a reason to celebrate a good chardonnay, but if you do, it was International Chardonnay Day on 26 May 2015, and what better way to celebrate than with a sensational salmon pairing.

Related News

Cathedral Cellar comes to life with augmented reality labels
09/04/2019 - 10:29
Cathedral Cellar is relaunching globally with wine labels which allow wine enthusiasts to invite its winemaker, Wim Truter, to their dinner time conversation, via augmented reality technology.

Pernod Ricard launches its 2030 Sustainability & Responsibility Roadmap
05/04/2019 - 13:31
Pernod Ricard launches today its 2030 Sustainability & Responsibility roadmap as part of the Group’s strategic plan Transform & Accelerate. This roadmap, unveiled at the Martell Cognac distillery in France sets out 8 ambitious and concrete 2030 targets supporting the United Nations Sustainable Development Goals (SDGs).The Group is taking bold next steps in addressing both environmental topics, to preserve the terroirs its products come from, and social responsibility, in particular by accelerating the fight against alcohol misuse.

Major food and drink firms aim to improve plastic recycling in Africa
02/04/2019 - 10:02
Diageo, Unilever, The Coca Cola Company and Nestlé have joined forces to improve the collection and recycling of plastics in Africa.

2019 Wine grape harvest may be smaller
27/03/2019 - 10:20
With close to two-thirds of this season’s wine grape harvest already in cellars, the most recent estimate indicates that the harvest may be somewhat smaller than the previous year.

UK government seeks views on proposed plastic packaging tax
21/02/2019 - 09:21
The UK government has launched consultations on the introduction of new plastic packaging taxes and tougher rules for packaging producers, in a move towards a more circular economy.