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Roodeberg is rewarding consumers with the opportunity to win an island adventure of a lifetime and a multitude of instant prizes of quality wine accessories.
Roodeberg is rewarding consumers with the opportunity to win an island adventure of a lifetime and a multitude of instant prizes of quality wine accessories.

Roodeberg rewards consumers with Reunion on Réunion necktag competition

BRAND ACTIVITY

Issued by GC Communications - Jun 15th, 15:04

Roodeberg, South Africa’s trusted red blend that has been bringing friends together since 1949, is rewarding consumers with the opportunity to win an island adventure of a lifetime and a multitude of instant prizes of quality wine accessories.

The Reunion on Réunion – a 7-day reunion of friends on the spectacular Indian Ocean island of Réunion – is the grand prize of Roodeberg’s necktag competition running in major stores for the two months of June and July. Building on Roodeberg’s heritage of adventure, the winner gets to invite three friends on an exciting island encounter including river rafting, exploring a volcano and relaxing in natural hot springs.

Consumers who reward themselves with the reassuringly rare and refined taste of Roodeberg also stand a chance to win their share of R250 000 in quality wine accessories. These Roodeberg rewards include crystal wine glasses, wine carafes, oak wine racks and handcrafted leather wine tote bags from sought-after brands such as Le Creuset and Riedel, all supplied by Yuppie Chef.

To enter, consumers need to buy a bottle of Roodeberg and SMS the unique code on the necktag to 40173. Till slips will be required as proof of purchase.

The Roodeberg necktag competition, features in Checkers, Pick n Pay, Spar and Makro, and is supported with strong in-store visibility including gondola ends, banners and promotional videos as well as extensive online advertising and social media activity. The promotion also has an on-con component in selected restaurants.

 

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