SASKO evokes childhood memories with Sandwich Stories campaign
Issued by The Jupiter Drawing Room - Jul 4th, 14:48
The simple sandwich - it’s more than just two slices of bread, it’s the memory of the person who made it for you, the moment you shared and the traditions that are passed on from generation to generation.
In celebration of the sandwich and the memories it evokes, SASKO launches SASKO Sandwich Stories.
Remember the toasted cheese sandwich your father made on a Sunday night while you told him about your weekend?
Or the first day of school lunchbox sandwich with peanut butter and syrup because only mom knows it’s your favourite and would help with first day jitters?
Or how about the day you created your version of a Dagwood sandwich while working on a school project with friends and had to make it over and over again because it was ‘The best Dagwood EVER!’
Le-Anne Engelbrecht, SASKO marketing executive, explains, “We want to showcase the love and care that goes into making a sandwich, proving that it’s more than just filling a tummy. Sandwiches are often a way of showing how much you care and SASKO bread is often at the centre of these stories.”
To bring the campaign to life, Clement Pedro, much-loved foodie and TV chef, shares the story of his favourite sandwich. This recipe is from Clem’s dad’s Tuesday treat.
“It’s when Clem starts explaining why the recipe is so important to him that we understand the emotion and memories associated with it,” says Le-Anne. “We know that everyone has a similar story to share – some are sad, and some are in celebration of happy events, but each Sandwich Story is equally important.”
Bashew’s, the Cape’s iconic and cherished soft drink dating back to 1899, pays tribute to one of South Africa’s most popular comedy shows, Joe Barber.
For an incredible fourth year running, KWV has been awarded the Producer of the Year Trophy in the Brandy and Cognac category at the International Spirit Challenge (ISC).
Bolstered by the overall category growth, Vital Health Foods – Africa’s leading manufacturer of complementary medicines and health supplements (IRI Aztec 2018) – has launched their new premium scientifically-formulated Vital Health Science range; a suite of health products that have been expertly formulated with high quality raw materials obtained through a world-class sourcing process and subject to rigorous compliance testing in Vital Health Foods’ laboratory.
KWV Brandy made history when it claimed no less than four Double Gold medals in the esteemed International Spirits Challenge (ISC) 2019.
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