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The flagship of the internationally renowned collection, has been awarded a prestigious gold medal by the World Whiskies Awards in the UK.
The flagship of the internationally renowned collection, has been awarded a prestigious gold medal by the World Whiskies Awards in the UK.

Scottish Leader’s outstanding 12-year-old scores gold at 2018 World Whiskies Awards

BRAND ACTIVITY

Issued by August Collective - Mar 8th, 09:05

The luxuriously silky and rich Scottish Leader 12-year-old whisky, the flagship of the internationally renowned collection, has been awarded a prestigious gold medal by the World Whiskies Awards in the UK, during a first round tasting.

The judges praised the whisky for its signature smooth, rich and sweet profile that has earned the brand a significant international following over the years.

Scottish Leader 12-year-old is crafted using a bespoke blend of the finest unpeated Highland and Speyside malts, combined with Scottish grains for a smooth, approachable style. The majority of the Highland and Speyside malts selected are matured in American oak casks which contribute toward the rich oak and vanilla characteristics, and the fruity, floral elegance.

Says Dr Kirstie McCallum, head of the highly skilled Scottish Leader blending team: “It’s not the first time this impressive spirit gets recognised, having earned gold at both the 2016 and 2017 editions of the International Spirits Challenge (ISC), and a gold outstanding medal at the 2015 International Wine & Spirit Competition; it truly features outstanding quality, flavour, and skill. Our team is celebrating this acknowledgment. It really means a lot to this dynamic brand that stands for the richer possibilities, brought on by taking a new perspective.”

“This new perspective ethos is also the driving force shaping our marketing campaign in South Africa, a key market for the brand where Scottish Leader 12-year-old was launched a little over a year ago,” explains Meryll Stocks Roos, marketing spokesperson for Scottish Leader in South Africa.

“The promotional drive involves a mutually beneficial collaboration with the I See A Different You creative collective to encourage and further establish a shared narrative with an Afro-optimistic outlook. It’s aimed at those prepared to see beauty in the every day, those who are slightly alternative and inquisitive in nature – just like our Scotch blending team.”

Scottish Leader is crafted by a single, dedicated blending team with nearly 400 years’ combined experience. These experts offer a wealth of experience and skill, as well as a forward-thinking, dynamic outlook. Lead blender McCallum’s signature on each bottle is her personal guarantee of the commitment and high values she and her team bring to the ancient art of whisky blending while looking towards the future.

Scottish Leader 12-year-old tasting notes:

Colour: Deep copper gold
Nose: Aromatic, with well-balanced aromas of sherry, orange, nutmeg, candied fruits and toffee apple
Taste: Rich, nutty, full and creamy with silky black fruit flavours, white pepper, and sweet oak
Finish: Mellow, gently spicy and lingering

 

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