Screw-capped Graça in the funny business
May 30th 2012, 10:29
Graça, South Africa’s favourite talking, eating, drinking, laughing, singing, and above all, sharing wine, has blown its top, changing from its traditional cork closure to a screwcap.
To highlight the change that comes into effect from mid-June, the new screw-capped bottles come with a cork key ring displaying the quirky message, “soon to be extinct”. These limited-edition packs are intended to draw attention in a humorous way to the need to protect cork trees but also the advantages of screwcaps.
“Research shows that screwcaps generally make for taint-free wines that maintain flavour and freshness,” says brand spokesperson, Vanessa Kok.
Both the white and rosé will come closed under screwcap. The white is a zesty, refreshing blend of Sauvignon blanc, Colombard and Semillon. The tangy rosé is made from Sauvignon blanc, Semillion, Colombard and Pinotage.
Now, to maintain and extend the brand’s high profile, Graça has signed a three-year deal to become the official wine sponsor of the popular Nando’s Comedy Festival that takes place annually in Johannesburg, Cape Town and Durban over August and September. The association rights agreement involves pouring rights, branding and promotional activations at venues in the three cities on show nights and the inclusion of the brand’s logo and tagline in the festival’s promotional and media material.
“Our sponsorship of the Nando’s Comedy Festival from 2012 to 2014, enforces the brand’s positioning as an unconventional South African wine which made an impact with its unpronounceable name, unique bottle shape, hand-drawn label and very distinctive advertising line that has been retained since its launch almost 30 years ago,” Kok elaborates.
Graça has also secured naming rights for the developmental Comedy Showdown feature of the main Nando’s Comedy Festival. Called the Graça Comedy Showdown, it will provide a platform for up-and-coming comedians to strut their stuff in the three major cities five weeks prior to the main festival. The winner in each city will be rewarded with a show during the main festival. In terms of the agreement, Graça will have full venue branding in each city as well as pouring rights and product exclusivity.
Graça was launched in 1983 as South Africa’s first Mediterranean-style white wine. Light, fresh and youthful in style, it was inspired by the famous vinho verde wines of Portugal. It fits so well into the local lifestyle that in nearly 30 years it has never once changed its appealing positioning. The brand has built up a loyal following of consumers based on its compatibility with virtually any food, but especially seafood. Graça Rosé was launched in the early 1990s and proved to be an immediate hit amongst consumers.
Graça and Graça Rosé sell for around R28 a bottle. Click here for more information on Graca
Distell, in partnership with waste beneficiation and implementation partner, Separation at Source (S@S), is launching GreenUp, a progressive community change initiative focused on a cleaner environment, as well as on establishing and formalising effective value chains of operation in the collection, separation and processing of recyclable post-consumer waste within the Western Cape’s Khayelitsha informal settlement.
The new head winemaker at Distell is Andrea Freeborough. Cellar-master at Nederburg since 2015, she will be leaving her position at the Paarl winery at the end of May to take up her new role in overseeing the production of South Africa’s largest wine portfolio.
J.C. le Roux, the much-loved sparkling wine brand and South Africa’s first dedicated house of sparkling wines, has been awarded for the fourth time as the winner of the Ask Afrika Kasi Star Brand Champagne/Sparkling Wine category.
The historic Nederburg Auction launched in 1975, has entered an exciting new chapter by evolving into the Cape Fine & Rare Wine Auction which will be held in October this year.
Try these recipes
Warm up this winter while the sun's away with Place in the Sun Merlot. Its bright fresh berry tastes with a hint of oak respond deliciously to some traditional Glühwein spicing. Heart-warming to drink, the wine offers the added bonus of doing good for others.
While rugby gees at the stadium or pub is always exciting, sometimes the winter cold makes us want to curl up and stay indoors! Drostdy Hof invites you to make the most of the moment in your own home when South Africa takes on Ireland this June 11.
Fairtrade-accredited Place in the Sun wines are kind to the earth and to the people who harvest the grapes. To earn the certification, grapes have to be cultivated according to eco-friendly principles. Place in the Sun also pays a premium for the fruit. The money is used to support health, nutritional, educational and recreational projects decided on by the farm workers involved.
Red meat and red wine is a classic pairing for a reason! The tannins in reds bond with and soften the protein of the meat, bringing out its savoury flavours and juiciness.
New friends and old favourites at the 36th Nedbank Cape Winemakers Guild Auction
07/08/2019 - 15:02
Lovingly-made Cape blends, new categories, first-of-their-kind wines, and rare varietals will be coveted by buyers from far and wide at the annual Nedbank Cape Winemakers Guild Auction this October.
Angola and Zimbabwe operations sap Distell earnings
07/08/2019 - 13:07
Beverages company Distell, whose brands include Nederburg wines and Three Ships Whisky, says earnings fell in the year to end-June as it took a hit on operations in Angola and Zimbabwe.
All women team brew special beer to celebrate Women's Month
05/08/2019 - 10:38
SAB will be launching BOLD BREW– a beer designed and brewed entirely by women– this limited edition small batch beer is exclusively available at the SAB World of Beer in Newtown, Johannesburg.
How to sell your wine in a changing market
22/07/2019 - 09:56
The future of wine is evolving and the industry has to adapt in order to survive and flourish. This is according to Robert Joseph, an internationally respected wine expert and winemaker.
Meridian Holdings invests in Cape Wine Academy
14/06/2019 - 14:12
This year, the Cape Wine Academy celebrates 40 years of presenting their wine courses to industry and private enthusiasts. We are also pleased to announce that as of 1 July 2019, Meridian Holdings will be the sole shareholder of the Academy committed to investing in a bright future in wine education for all for South Africans.