Sharwood’s – Inspired cuisine now in SA
NEW PRODUCTS
Nov 28th 2011, 09:18
The Fore Good Group has launched the Sharwood’s range of Asian-inspired cooking-sauces, stir-fry sauces, curry pastes and noodles which contain the aromatic and authentic flavours of the East. Sharwood’s is a 100-year-old British brand that has pioneered Indian cuisine in the UK food market since its establishment and bears the Queen’s stamp of approval.
“This new range is one of the most loved consumer brands in the UK with over 11 million households using the product in the past year. Sharwood’s has consistently shown the highest penetration in its category,” says Jason Frichol, Head of Marketing for the Fore Good Group, distributors and brand custodians for Sharwood’s in South Africa.
“The Sharwood’s brand is perfect for busy people who want to cook some of their favourite restaurant quality Indian and Chinese dishes in less than 30 minutes. We are looking forward to a successful launch into the South African market and we are confident that this range’s ease-of-use, high quality and authentic ingredients will be the fundamental key to its success in the market,” says Frichol.
The new Sharwood’s Asian-inspired range is now available in leading retail stores. Some of the mouth-watering Indian flavours include Chicken Korma, Butter Chicken and Madras, as well as a variety of Chinese stir-fry sauces such as Chow Mein and Hoisin & Spring Onion.Click here for more information on Fore Good
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