Advertise with

Sir Fruit launches new berry juice
Sir Fruit launches new berry juice

Sir Fruit launches new berry juice


Issued by Butterknife PR on behalf Sir Fruit - Oct 9th 2014, 15:51

Sir Fruit - known for their juice being packed with fruit so you can see the goodness - has launched a new berry juice just in time for summer.

Their newest addition is bursting with whole blended Blackcurrants, Strawberries, Raspberries and Pressed Apple Juice and is packed with pips and bits that make this new berry juice special and unique.

“Our dream was to create a thick, dark and great tasting berry juice. A berry juice is not from concentrate, but made with proper berries. The end result is The Berries,” says Roanne Goldsmith, the Sir Fruit Marketing Manager. “We’ve squashed as many berries as possible into each bottle so it’s packed with bits and pips.”

The Sir Fruit juices have a thick consistency due to their pulp-based production process and are filled with bits because it is unfiltered. You can see the goodness as the juice separates, so remember to shake well. Look for The Berries in the fridge (not on the shelf), because it’s made with natural ingredients!

Launching with a bang

To celebrate that the new juice is literally bursting with berries, Sir Fruit has built a berry detonator so people of all ages can join in the fun and burst some berries to create their very own berry art. To find out more, look for #burstingwithberries on Twitter by the end of the week.

Have a look at some berry art on Facebook and Twitter.

Sir Fruit has become an award-winning supplier to stores and restaurants nationally. Expect to see the new The Berries next to their other recently launched Harrismith Apple flavour soon.

Sir Fruit’s “The Berries” will be available in 1.5 Litre and 500 ml packs.

About Sir Fruit:

SIR FRUIT is an independent entity owned by the 3 Baker brothers and Vijay Loosen.

SIR FRUIT uses only the best juicing fruit southern Africa has to offer. Most of their fruit juice is made using whole fruit (fruit pulp), meaning each flavour contains more of the original fruit. Due to the sensitive nature of their products, it has to be kept chilled. As it is real fruit it is very sensitive, a lot like fresh milk – that’s why you’ll only find it in the fridge.

SIR FRUIT is available nationally in SA’s top retail stores, hotels, restaurants and coffee shops.

Watch the awesome Berry Detonator activation in action, below:

For further details, visit:

Related Activity

Bavaria celebrates SA’s indomitable women & mothers this #WomensMonth16
Bavaria celebrates SA’s indomitable women & mothers this #WomensMonth
As South Africa celebrates Women’s Month this August, Bavaria magnifies and highlights the vital role that women play in society: the mothers who raised us, and the daughters who continue to bind families together. Women are a source of power and a symbol of progress. Indeed, they are the very fabric that weaves our great nation together.
 SASKO to sponsor third annual Soweto Kota Festival 12
SASKO to sponsor third annual Soweto Kota Festival
The 3rd annual Soweto Kota Festival will take place on 7 and 8 September 2019, and SASKO, the experts in milling and baking, is proud to announce it has renewed its sponsorship for a third year.
Letibalm introduces new look and a new addition to the family - Letibalm Junior Nose and Lips Repair Fluid 07
Letibalm introduces new look and a new addition to the family - Letibalm Junior Nose and Lips Repair Fluid
Blowing the nose frequently, because of allergies, colds or flu, can leave the delicate skin around the nose and lips chapped, red and sore. Letibalm, formulated specifically to protect and care for the lips, nose and the skin in-between, now has an improved formula and there’s a new addition to the family – new Letibalm Junior Nose and Lips Repair Fluid.
KWV Brandy continues its celebrations with another top performance at spirits competition05
KWV Brandy continues its celebrations with another top performance at spirits competition
KWV Brandy is proud to announce that it cinched another award in a major spirits competition.

Try these recipes

Espresso Saucy Chocolate Pudding31
Espresso Saucy Chocolate Pudding
A shot of espresso enhances the chocolate flavour.
Asparagus Panna Cotta with Pancetta and Smoked Trout31
Asparagus Panna Cotta with Pancetta and Smoked Trout
Panna Cotta is usually prepared as a dessert, but this recipe foregrounds the savoury, delicate flavours of asparagus and lightly smoked trout which pairs wonderfully with Cathedral Cellar Sauvignon Blanc. Recipe provided courtesy of Cathedral Cellar wines. (Serves 4).
Phyllo Feta Cheesecake26
Phyllo Feta Cheesecake
A rich, savoury showstopper, perfect with a glass of wine, or as a light meal with well-dressed greens and succulent lamb chops.
Chicken and Chickpea Curry 26
Chicken and Chickpea Curry
A simple curry with the benefit of very little fat and fibre-rich chickpeas!

Related News

The signs are here that South Africa has reached its economic crossroad
03/12/2018 - 11:37
While South Africa attempts to shore up its own economy amid high inflation rates and a stuttering inherited financial system, the continent as a whole continues to grow. The big question, though, is whether South Africa will get left behind in terms of international investment if it doesn’t improve its financial situation, and how to avoid this.

Egypt lifts SA fresh goods ban as listeriosis threat subsides
20/09/2018 - 14:32
The department of agriculture, forestry and fisheries says Egypt's government has lifted its temporary suspension of fresh fruits and vegetable imports from South Africa, which stood as a precaution to prevent the spread of listeriosis there.

Foreword for Sowetan/Sunday World National Stokvel Survey
31/07/2018 - 13:17
Ubuntu is one of those uniquely African concepts that, for many, define what it means to be South African. A beautiful word that exemplifies a philosophy of caring for the welfare of every individual in a community – that special acknowledgement that “I am because we are.” Ubuntu is a spirit that ignites people to work together, for the benefit of all.

Japanese now upbeat about deals with SA
15/05/2018 - 09:42
Trade officials from Japan, who previously had felt sidelined under the Jacob Zuma administration, are in a more buoyant mood, believing that relations with SA have entered a new chapter.

Falling exports take their toll on SA’s current account deficit
09/12/2016 - 12:07
SA’s current account deficit widened more than expected in the third quarter, as the value and volume of exports fell amid weaker output data from the productive sectors of the economy.