Advertise with fastmoving.co.za
 
 

SKYN Condoms is on a mission to #SaveIntimacy
SKYN Condoms is on a mission to #SaveIntimacy

SKYN Condoms launches new #SaveIntimacy campaign

BRAND ACTIVITY

Issued on behalf of ACDOCO SA by Plato Communications - Aug 3rd 2018, 08:39

As we near 50 years since the birth of the sexual revolution, we’re faced with an all too real reality: that we’re having less sex now than we did a generation ago. That’s right. For the first time since the Second World War, love-making rates are going down.

As the brand of intimacy, SKYN has something to say about that. The world’s No.1 non-latex condom and lubricants brand has launched a new platform centred on one resounding purpose: Save intimacy, which is about celebrating technology that brings you together.

The campaign created with Sid Lee Paris rolls out with a brand film that transports us to an imagined, yet not so distant future – a future in which a universal dependence threatens fundamental human connection. An ultra-connected world where technology has taken over human interactions in which humanity has let smartphones, tabs, VR and technology innovations get the better of their sexuality.

An imaginative way to introduce SKYNFEEL™ technology, SKYN’s innovative ultra-thin and ultra-soft material for condoms. A technological revolution welcome in the bedroom – one designed to make you feel everything and get closer to your partner.

The brand brings to light an uncomfortable, yet irrefutable fact that technology is eating into all aspects of our daily lives, including bedroom time. “Today it’s easier to look at strangers’ everyday lives on Instagram than it is to meet someone in person. When Netflix launched, for example, sexual relations dropped 10%”, explained Céline and Clément Mornet-Landa (Creative Directors, Sid Lee Paris).

“Our aim was to strengthen SKYN’s brand territory by putting sexuality at the heart of both the social and sensual discussion,” said Mehdi Benali, Managing Director, Sid Lee Paris “We needed to shift away from a functional speech to speak to a target that didn’t want to choose between safe sex and great sex,” concluded Marta Toth, SKYN.

It’s just a first chapter in SKYN’s new platform and purpose: defending intimacy – stay tuned for more. ACDOCO SA is the exclusive distributor for SKYN in Southern Africa.



Click here for more information on ACDOCO SA 

Related Activity

Acdoco introduces new Dr. Beckmann’s Odourless, Active Gel Oven Cleaner01
APR
Acdoco introduces new Dr. Beckmann’s Odourless, Active Gel Oven Cleaner
Ovens can easily accumulate grime from products that don’t do the job properly. In fact, if the wrong product is used to clean ovens, it can lead to unpleasant burning odours. As much as cleaning your oven is important, many products requires you to hold your breath or cover your mouth – as you try to keep those toxic odorous fumes away.
Jordan makes brushing teeth fun for kids 04
MAR
Jordan makes brushing teeth fun for kids
It’s hard enough to get your children to bed without the added stress of the teeth brushing battle. Jordan is on a mission to engage with our little ones to help establish a good oral care routine right from the start.
LifeStyles Condoms to support Youth against AIDS in Southern Africa  11
FEB
LifeStyles Condoms to support Youth against AIDS in Southern Africa
Leading specialist consumer packaged goods distributor, ACDOCO SA has announced that it will be donating R1.00 (One South African Rand) for the next 2 years for every pack of LifeStyles Condoms sold in Southern Africa to Youth against AIDS (YAA).
Colour shampoo contributes to Dr Wolff Group global growth29
JAN
Colour shampoo contributes to Dr Wolff Group global growth
A new caffeine-based colour shampoo by Plantur 39, popular among women seeking a deeper brown shade, has contributed to ongoing growth of German cosmeceutical manufacturer, the Dr Wolff Group, which recorded an annual global turnover of €309 in 2018.