Smart Media expands sales opportunities for brands with new Basket Liners offering
Issued by Rubi Communications Ltd - Apr 2nd, 08:59
In its ongoing pursuit to provide South African brands with innovative ways to reach customers through in-store media, Smart Media has introduced its Basket Liners offering. Positioned at the bottom of shopping baskets at retail outlets, these liners provide another way to drive engagement with consumers.
“As in-store advertising innovators, we want to inspire confidence with retailers and entrench loyalty from advertisers through the media space. These Basket Liners provide us with yet another way to create magical moments that help drive sales,” says Mark Uria, CEO at Smart Media.
The Smart Media commitment to the customer service experience involves finding new and dynamic ways to reach people. To this end, the Basket Liners provide unobtrusive, yet visible means to keep a brand message with shoppers throughout their journey from arriving at the store through to the point of sale.
“This is another way Smart Media works with its brand customers and continue growing its long-term relationships with them across targeted media platforms. Whether it is through a digital window screen or light boxes, barrier sleeves or holographic displays, Smart Media ensures it aligns to the strategic objectives of clients and delivers a 360-degree in-store experience to shoppers that want a different experience.”
The Basket Liners are designed to deliver a varied advertising approach for brands that are looking to be seen by as many shoppers as possible.
“As far as the eye can see, the in-store experience is fundamentally changing. New touch points are emerging and brands (and their customers) are seeing for themselves a dynamic new environment. And this is one Smart Media is proud to be a valued partner to.”
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Digital transformation (or as many see it – disruption) has been a hot button topic across industry sectors in recent times. With almost 65% of surveyed global businesses stating they are positive about their ability to adapt to technological disruption in the next three years, it seems now is the time to embrace change. But what does this digital shift mean for retailers and brands looking for a different in-store consumer experience?
In Africa, household consumption is expected to reach $2.5 trillion by 2030 with Nigeria, Egypt, and South Africa accounting for nearly half that. This presents exciting opportunities for brands that want to grow in retail. But how do they approach this in an increasingly cluttered and competitive market?
With the South African e-commerce market expected to top $4.7 billion by 2023 (up from $2.5 billion in 2017), many would be forgiven to think that traditional retail is dwindling. However, there remains significant opportunities for merchants to drive in-store shopping for a more integrated consumer experience.
In the highly competitive environment of in-store advertising, brands are contesting limited market share. Consumers have become more discerning of what they buy owning to the availability of product information online. It is therefore imperative to cut through the clutter and create a 360-degree retail experience.