Advertise with fastmoving.co.za
 
 

This unique in-store media mix places the shopper top of mind and is designed to convert branding into retail sales.
This unique in-store media mix places the shopper top of mind and is designed to convert branding into retail sales.

Smart Media provides Dis-Chem with unique in-store customer media experiences

BRAND ACTIVITY

Issued by Rubi Communications Ltd - Nov 27th 2018, 09:36

Dis-Chem Pharmacies have partnered with in-store advertising innovators Smart Media to provide its stores with an integrated advertising experience that enriches the customer journey. This unique in-store media mix places the shopper top of mind and is designed to convert branding into retail sales.

“We want to help Dis-Chem create a world-class experience for customers from the moment they enter the store all the way through to the point-of-sale. With so many touch-points available to Dis-Chem, Smart Media is enabling them to introduce innovative technologies that position products in a fresh and exciting new light,” says Mark Uria, CEO of Smart Media.

He believes that the 360-degree integrated in-store advertising solutions Smart Media is providing to Dis-Chem perfectly enhance the traditional media currently in use. Even more so, these innovations uplift the quality, aesthetics, and consistency of visuals used in-store.

The journey starts with co-branded Smart Windows outside the store. With thousands of South Africans passing shop front windows every month, these tailored displays can position brands and products in exciting ways during peak promotional periods. Using creative designs and customised environments such as layered 3D backgrounds, brands can establish an immediate, intense brand presence even before a customer enters the store.

Upon entering a Dis-Chem store, customers pass by security barrier sleeves, also known as ‘Beepa Sleeves’. These provide highly sought-after opportunities that generate significant sales and can be customised according to the campaign messaging of any brand. As this is the entry and departure point of all stores, it has tremendous footfall and public presence.

Furthermore, Smart Media provides unique ways to brand moving media such as baskets and trolleys which provide brand-in-the-hand intimacy travelling throughout the store with the shopper. The journey continues with the use of high impact Dispensary posters that provide prime positioning at Dis-Chem stores nationwide and are our most popular medium.

“With more than a million customers waiting on average 12 minutes to be served at a Dis-Chem dispensary, we deliver a highly impactful poster display with many units illuminated from behind to give high brand impact during focused customer dwell time,” says Uria.

Building from there, Over The Counter (OTC) queuing rail posters supplement the displays at the dispensary with invaluable space that creates top-of-mind awareness for both the customer and pharmacist. The customer journey then concludes at point of purchase with till point signage. These prime spaces are ideal for reward programmes, third-party partnerships, promotions, and other relevant campaigns. Using Smart Media solutions, Dis-Chem and its partners are able to communicate directly to consumers at a critical time when they have their wallets in hand.

“Smart Media is focused on creating new ways of engaging with shoppers and converting products on shelves into sales. All our solutions are designed to build engagement and product recall, offering Dis-Chem customers a unique experience that increases excitement and spend. We’re currently piloting new digital opportunties and are already getting positive feedback from customers,” concludes Uria.


Click here for more information on Smart Media 

Related Activity

The opportunity for retail-as-a-service02
JUL
The opportunity for retail-as-a-service
In recent years, retailers around the world have embraced experiential, personalised shopping environments that deliver bespoke solutions to consumers. In part, this can be attributed to the gathering and analysis of shopper data thanks to the availability of more innovative technology. So, what can local businesses learn from this to differentiate themselves from their competitors?
In-store must embrace digital disruption13
JUN
In-store must embrace digital disruption
Digital transformation (or as many see it – disruption) has been a hot button topic across industry sectors in recent times. With almost 65% of surveyed global businesses stating they are positive about their ability to adapt to technological disruption in the next three years, it seems now is the time to embrace change. But what does this digital shift mean for retailers and brands looking for a different in-store consumer experience?
A changing African consumer branding environment15
MAY
A changing African consumer branding environment
In Africa, household consumption is expected to reach $2.5 trillion by 2030 with Nigeria, Egypt, and South Africa accounting for nearly half that. This presents exciting opportunities for brands that want to grow in retail. But how do they approach this in an increasingly cluttered and competitive market?
Smart Media expands sales opportunities for brands with new Basket Liners offering02
APR
Smart Media expands sales opportunities for brands with new Basket Liners offering
In its ongoing pursuit to provide South African brands with innovative ways to reach customers through in-store media, Smart Media has introduced its Basket Liners offering. Positioned at the bottom of shopping baskets at retail outlets, these liners provide another way to drive engagement with consumers.