SnapnSave delivers R40m in sales to brands
Issued by SnapnSave - Oct 12th, 15:51
SNAPnSAVE, South Africa’s #1 cashback coupon app, has reached a milestone having delivered over R40m in retail sales, 50 million impressions and 7 million engagements for their brand partners such as Reckitt Benckiser, Tiger Brands, Nestle, SAB and more.
With these numbers expected to treble in the next 12 months, the app that gives shoppers cashback wherever they shop in-store is evidence of the exploding digital coupon industry in South Africa. SNAPnSAVE provides a unique opportunity for brands to engage directly with their most loyal customer customers and, most importantly, drive sales.
“1 in 8 South African smartphone users have already used a digital coupon,” says Mark Bradshaw, CEO of SNAPnSAVE “Historically, the challenge in SA has been that digital coupons have been limited to specific retailers. SnapnSave till-slip technology allows shoppers to get cashback wherever they shop and in turn allows brands to promote wherever and wherever they want.”
Already voted South Africa's #1 Shopping App on IOS and with over 250,000 shoppers, SnapnSave is providing its brand partners a revolutionary marketing and promotion tool to engage with these mobile-friendly shoppers.
“Forget what you know about promoting with traditional paper coupons,” says Roger Bezuidenhout, head of marketing at SnapnSave “SnapnSave can provide brands increased in-store sales while driving measurable engagement. That’s very powerful”.
Promotional campaigns on SNAPnSAVE can be used to solve issues like overstocked and late dated items or resemble a co-op advert but with greater guaranteed sales returns, resulting in a risk-free promotional campaign for brands.
Marketing teams can run campaigns on SNAPnSAVE to drive engagement through increased Facebook likes or watching videos or other rich brand content. Additionally, for those brands that wish to conduct market research, SNAPnSAVE can survey its 250,000 active consumer base to give brands meaningful and real-time feedback at a fraction of the cost of traditional market research channels.
In July 2017, SNAPnSAVE concluded an investment agreement with Kalon Venture Partners and The Smollen Group, that will see them continue to grow as one of the leading coupon platforms in South Africa.
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