Advertise with fastmoving.co.za
 
 

SodaStream celebrates the Royal wedding with a limited edition range of bottles.
SodaStream celebrates the Royal wedding with a limited edition range of bottles.

SodaStream celebrates the Royal wedding with a limited edition range of bottles

BRAND ACTIVITY

Issued by PR Expert - May 18th 2018, 13:40

In celebration of the Royal couple’s wedding and their dedication to the fight against single-use plastic bottles, SodaStream, the world’s largest sparkling water brand, has dressed up a set of limited edition bottles to be auctioned as a donation to the plastic-free charity - Surfers Against Sewage. As a driving force behind the removal of single-use plastic from the world, SodaStream is thrilled to shed light on this global hazard by donating all proceeds to Surfers Against Sewage, a charity chosen by the royal couple

The set of miniature hats has been created using state-of-the-art 3D printing and is 100% recyclable. Each of the five exclusive hat designs is inspired by an iconic look previously sported by female royals. The concept was imagined by the Israeli innovation agency, Gefen Team, and developed jointly with SodaStream’s Global Marketing Team.

The limited royal edition bottles will be auctioned on royalsodastream.com and bids will be open to royal fans worldwide.

“Tackling ocean plastic pollution should be a top priority for governments, brands and people”, commented Hugo Tagholm, Chief Executive of Surfers Against Sewage. “SodaStream's commitment to eliminate plastic and promote reusable bottles is a great step in the right direction towards plastic free coastlines and sends a strong message to the beverage industry. This fun and quirky project to celebrate the royal wedding further highlights the importance of stopping the single-use plastic epidemic”.

“I take my hat off to the royal couple and wish them all the best in their marriage”, said Daniel Birnbaum, Chief Executive Officer of SodaStream. “I applaud them for embracing the cause of creating a plastic bottle free world and choosing Surfers Against Sewage as one of their official charities. I hope others will be inspired and join the cause.”


 

Related Activity

Fitch & Leedes goes BIG with new 750ml glass collection 15
APR
Fitch & Leedes goes BIG with new 750ml glass collection
Fitch & Leedes, the superb range of authentic mixers from Chill Beverages International (PTY) Ltd preferred by most premium distillers, has launched a new 750ml glass collection perfect for stylish drinks on the patio with friends.
Cheerful Chateau Del Rei bubbly in a can debuts at Cheese Festival12
APR
Cheerful Chateau Del Rei bubbly in a can debuts at Cheese Festival
Discover new Chateau Del Rei sparkling wine in a can and turn the 18th annual South African Cheese Festival at Sandringham Estate near Stellenbosch into an instant celebration over the weekend of 26 – 28 April 2019.
DHL brings over 200 global online stores to African consumers with innovative platform 12
APR
DHL brings over 200 global online stores to African consumers with innovative platform
DHL Express has announced the launch of its new mobile and desktop app aimed at improving the online shopping experience for Africa-based consumers.
KWV named the Most Admired South African Wine Brand in the World25
MAR
KWV named the Most Admired South African Wine Brand in the World
KWV was revealed as one of the World’s Most Admired Brands in the annual The World’s Most Admired Wine Brands survey by Drinks International. Competing with the greatest names in the industry, KWV was ranked 45 out of 50, making it the highest placed brand from South Africa and one of only two South African brands to be featured in this global list.

Try these recipes

Festive Pulled Brisket 15
APR
Festive Pulled Brisket
Cranberry jelly gives the sauce a sweet and sticky festive flavour.
Frey Chocolate Hot Cross Bun Trifle 15
APR
Frey Chocolate Hot Cross Bun Trifle
The hunt for extraordinary begins at Checkers with this decadent Frey Chocolate Hot Cross Bun Trifle. With this easy recipe, you’ll amaze your guests and treat their taste buds to a mouth-watering, sweet and unique dessert in no time.
Hot Cross Bun Burger10
APR
Hot Cross Bun Burger
Who says Easter should be all about the eggs? Here’s how to stack on more flavour using the holiday’s go-to treat. (Makes 2 burgers)
Vanilla & Raspberry Swirl Cheesecakes02
APR
Vanilla & Raspberry Swirl Cheesecakes
These treats are delectable and brilliantly portable.