SodaStream celebrates the Royal wedding with a limited edition range of bottles
Issued by PR Expert - May 18th 2018, 13:40
In celebration of the Royal couple’s wedding and their dedication to the fight against single-use plastic bottles, SodaStream, the world’s largest sparkling water brand, has dressed up a set of limited edition bottles to be auctioned as a donation to the plastic-free charity - Surfers Against Sewage. As a driving force behind the removal of single-use plastic from the world, SodaStream is thrilled to shed light on this global hazard by donating all proceeds to Surfers Against Sewage, a charity chosen by the royal couple
The set of miniature hats has been created using state-of-the-art 3D printing and is 100% recyclable. Each of the five exclusive hat designs is inspired by an iconic look previously sported by female royals. The concept was imagined by the Israeli innovation agency, Gefen Team, and developed jointly with SodaStream’s Global Marketing Team.
The limited royal edition bottles will be auctioned on royalsodastream.com and bids will be open to royal fans worldwide.
“Tackling ocean plastic pollution should be a top priority for governments, brands and people”, commented Hugo Tagholm, Chief Executive of Surfers Against Sewage. “SodaStream's commitment to eliminate plastic and promote reusable bottles is a great step in the right direction towards plastic free coastlines and sends a strong message to the beverage industry. This fun and quirky project to celebrate the royal wedding further highlights the importance of stopping the single-use plastic epidemic”.
“I take my hat off to the royal couple and wish them all the best in their marriage”, said Daniel Birnbaum, Chief Executive Officer of SodaStream. “I applaud them for embracing the cause of creating a plastic bottle free world and choosing Surfers Against Sewage as one of their official charities. I hope others will be inspired and join the cause.”
Rhodes Food Group, producer of popular convenient baby and toddler food brand Squish, has launched an extended range to its Squish portfolio of 100% fruit and veg purees, and 100% fruit and veg pressed infant juices.
Hansa Golden Crisp, a bespoke beer designed for unisex appeal, has been launched by The South African Breweries.
Transform traditional trifle into a red velvet Christmas confection by adding vanilla cream cheese filling and seasonal berries.
New Fitch & Leedes Spicy Ginger Beer, the intrepid mixer with a sense of adventure from Chill Beverages International (Pty) Ltd, is taking the enjoyment of fine spirits to the next level.
Try these recipes
A delicious favourite gets a nutritious twist that’s guaranteed to keep your loved ones both happy and healthy. Serves 10.
This relish tastes good with chicken or beef.
These potato skins are stuffed with a whole lot of creaminess.
Bursting with flavour and colour.