South Africans Go Green
Issued by Joekels Brands - Aug 18th 2017, 08:32
Once a niche drink for the health obsessed, Green tea has moved into the mainstream with many regular South Africans “Going Green”, as awareness around the health benefits of Green tea grows. It’s no surprise then that Green tea is growing faster than any other type of tea in South Africa, with volume growth of 19% and value growth of 38% (retail data, 2016 vs. 2015).
Green tea is made from unfermented tea leaves that are processed soon after harvesting, allowing them to retain many of their natural health benefits. As a result, Green tea is rich with natural antioxidants and other nutrients.
In line with this growing trend, Tetley has launched Tetley Pure Green Tea onto the South African market. Tetley is a brand with a rich history, dating back to 1837 in Britain. Today it is the second biggest tea brand in the world and is enjoyed in over 40 countries around the world. Since its launch onto the South African market, Tetley has gained a loyal following, with a 10% bigger tea bag that delivers a rich full-bodied flavour. The natural next step for Tetley, having gained favour in Black tea, was to offer South Africans a Pure Green Tea with the trademark full-bodied Tetley flavour and quality.
Tetley Pure Green Tea is available in packs of 20s and 102s, at a price point that makes it accessible to the average South African shopper. This new launch will no doubt add further momentum to the Green tea movement. Look out for it in the fresh green box.
Click here for more information on Joekels
Tetley, the world’s second largest tea brand, has launched two new teas in line with their vision of offering premium tea at affordable prices so that a great cup of tea is within everyone’s reach. The new Tetley Earl Grey and Tetley Lemon-flavoured teas have been expertly blended to give South African tea lovers more choice.
Foodies Lebo and Tebo Ndala from @withlovefromthetwins are the faces and recipes behind South African favourite, Laager Rooibos. We spent some time getting to know Lebo and Tebo better and finding out more about their love of cooking and how they got into the foodie industry.
Tea is a pick-me-up in a cup. Warm or cold, it soothes and refreshes; it’s a great stress-reliever. And with a list of health benefits to go with it, it’s quite the overachiever. You can’t put a price on a great cuppa, but if you did, you’d be happy to know it’s a super affordable treat.
This heritage month, iconic South African Rooibos brand Laager is celebrating being a household name since 1945 with the launch of 2 new flavoured Rooibos-based products.