Advertise with fastmoving.co.za
 
 

Lipton Peach Guava
Lipton Peach Guava
Lipton Strawberry Kiwi
Lipton Strawberry Kiwi
Ceres Swirl
Ceres Swirl

Sugar and salt must fall as Pioneer introduces healthier choices

NEW PRODUCTS

Issued by Corporate Image on behalf of Pioneer Foods - Aug 23rd 2017, 13:33

‘Sugar and Spice and All Things Nice’ as the saying goes. It’s hard to imagine life without sugar or salt. However, like most things in life, too much can be bad for you, and this is especially true in the case of excessive sugar and salt consumption.

It is estimated that Non Communicable Diseases (NCDs) caused by a poor diet account for 40% of the all deaths in South Africa. As a result, the Department of Health (DoH) is firmly focused on reducing excessive consumption of sugar and salt. Salt reduction legislation is already in effect and the imminent introduction of sugar tax on sugar sweetened drinks is on the horizon. These legislations aim to reduce NCDs such as hypertension and strokes caused by excessive salt consumption; as well as diabetes, obesity, and poor nutrition as a result of too much sugar in the diet.

As one of South Africa’s leading FMCG companies, Pioneer Foods is part of the voluntary Healthy Food Options Industry Initiative being coordinated by the Consumer Goods Council of South Africa (CGCSA) in an effort to mitigate against the rise of NCDs.

“While government, consumers, and industry bodies have an important role to play in ensuring food safety and quality, it is the food producers who are ultimately responsible for implementing food control legislation,”says Pioneer Business Executive, Martin Neethling. “This requires significant investment in resources and continuous oversight of the manufacture and processing of foods from raw materials to the finished product on the retail shelves.”

Introducing new low-sugar products

In terms of the Pioneer Foods’ portfolio of products, low-sugar recipe innovations are continually being developed and implemented. Lipton’s Ice tea has already introduced four limited edition new variants to the range with a 30 percent sugar reduction, while brands such as Ceres Nectar and Ceres Squash, have introduced options with reductions of between 40 and 60% in sugar. The sugar content is partially replaced with non-nutritive sweeteners approved by the World Health Organisation. The Ceres fruit juice brand recently introduced a new product containing 60% fruit juice diluted with 40% water, branded as Ceres Swirl, to offer consumers both the health benefits of fresh fruit with less sugar per pack.

Portion control is another initiative that Pioneer has introduced by offering reduced pack sizes for a number of products, thereby helping consumers reduce their kilojoule intake. This initiative is ongoing with additional pack size reductions planned during the next few months.

The objective of the salt reduction legislation – which became effective in June 2016 – is to reduce the amount of salt used in the production of bread, butter, margarine, cereals and processed meat.

"At Pioneer, we started working on this process two years ago, reducing the amount of salt used gradually to allow consumers’ palates to adjust. We achieved a 15 percent salt reduction in our bread in 2016 and all our breads and cereals are compliant with the 2016 targets and most of these products are already compliant with the 2019 target for salt reduction,” says Neethling.

“Our business has a vested interest in supporting a healthy productive society. In addition to providing health and nutrition, food forms an integral part of the culture and social fabric of our communities. Our consumers have strong preferences about the foods they eat and we are committed to offering a diverse range of high quality, safe and nutritious food products that cater for a wide variety of tastes,” says Neethling.

“We believe in open and transparent communication and we will continue to engage with our consumers and advise them of any changes to our products so that they can make their own informed decisions for a healthy lifestyle.”
 

Related Activity

On-pack trends: Augmented reality enabled packaging17
JAN
On-pack trends: Augmented reality enabled packaging
In theory, augmented reality (AR) could allow product owners and marketers to add a virtual layer of communication and promotional messaging to their brand packaging.
SASKO Sam is back!10
JAN
SASKO Sam is back!
He has a smile from ear to ear, laughing eyes, and arms that invite you in for a soft hug. Yes, it’s SASKO Sam, and he returns to shelves in January, just in time for back-to-school lunch boxes and school sports day sandwiches.
What could a real South African version of Black Friday look like?05
DEC
2017
What could a real South African version of Black Friday look like?
Black Friday has come and gone, with popular consumer products ranging from food items, electronic devices and to furniture items flying off the shelves at bargain prices.
Plastics|SA 2017 AGM highlights importance of circular economy01
DEC
2017
Plastics|SA 2017 AGM highlights importance of circular economy
Plastics|SA, the umbrella body representing all sectors of the South African Plastics Industry (including polymer producers and importers, converters, machine suppliers, fabricators, and recyclers) hosted a well-attended Annual General Meeting for 2016-2017 in Midrand last week.

Try these recipes

Kaapse Vonkel Brut Rosé Summer Cocktail16
JAN
Kaapse Vonkel Brut Rosé Summer Cocktail
There's nothing quite like a glass of chilled Kaapse Vonkel Rosé to quench your thirst on a hot summer's day.
Boiled Egg Gratin11
JAN
Boiled Egg Gratin
A one-dish dinner idea for a hungry mob.
Iced Eggnog19
DEC
2017
Iced Eggnog
Nothing says 'holiday spirit' like a glass of eggnog. Pour the mixture over a glass of ice and convert this classic festive recipe into a summer cocktail.
Peach Trifle18
DEC
2017
Peach Trifle
Update the classic childhood trifle by swapping vanilla cake for Swiss roll.