Tastic launches new flavours and updates its Flavoured Rice packs
Jan 23rd 2014, 08:11
Parmesan & Saffron, Moroccan Spice & Sweetcorn, Caramelised onion & Cheddar and Sauteed Mushroom flavours is what consumers will soon be preparing as meals for their families.
These new flavours aim to provide versatile meal solutions, offering consumers the convenience of an-all-in one meal solution through the Tastic range.
The brand has retained the Spicy Spanish option because this was one of the most popular variant from the previous flavours.
Together with the launch of these flavours, Tastic is also updating the look of its Tastic Flavoured Rice range, to one that is appealing and more contemporary.
The vibrant colours of the updated packs are designed to inspire purchase and consumption confidence, enhancing the brand’s position as one of the leaders within the Value Added rice category.
The inclusion of the Guideline Daily Amount (GDA) information will allow consumers to evaluate their nutrient in-take.
These additional Tastic Flavoured Rice variants and updated packs can be found in major supermarkets around the country. Click here for more information on Tastic
Tastic Rice has taken to the small screen to communicate its new masterbrand campaign, as well as the launch of two new variants in the rice market.
Tastic has once again been voted as the No.1 Essential Food brand by South African consumers in the 2012 Sunday Times Top Brands Awards.
Tastic invited a range of South African celebrities to participate in interactive cooking demonstrations at the Johannesburg leg of the 2011 Good Food and Wine Show, where they assisted in demonstrating the versatility of the Perfect, Every time brand of rice, Tastic.
Soweto, May 2011: What better event than a wedding to demonstrate and celebrate the quality, versatility and Tastic brand promise of Perfect, Everytime. Tastic sponsored weddings is a three year long initiative whereby Tastic takes its parboiled product directly to its consumers and leverages off its achieved brand loyalty to illustrate the versatility of parboiled rice as well as further educate and penetrate this market in terms of product development and other Tastic products.
Price of imported rice declines - Ghana
22/02/2016 - 09:39
For the third week of February, imported rice recorded the highest drop of twenty percent.
Tiger Brands plans to destroy recalled products
23/10/2014 - 10:19
Tiger Brands will destroy the 17,000 packs of Tastic Simply Delicious sauces and ready-to-eat rice products it is removing from retailer shelves, managing executive Naresh Singh said this week.
Tiger Brands: Grain unit recalls some products
20/10/2014 - 12:07
Tiger Brands’s grains division had recalled certain Tastic Simply Delicious products after tests found traces of colourants in them, the company said.
India prepares tough drought measures
31/07/2012 - 08:16
New Delhi - Indian ministers will meet on Tuesday to discuss measures to deal with a feared drought, including curbs on commodity derivatives, extra subsidies to farmers and the distribution of seeds, but are not expected to ban farm exports.
Slowdown in spending hits Pioneer Foods
19/03/2012 - 08:53
Pioneer Foods said in a trading update on Friday that revenue rose 13% in the five months to the end of February, but volumes fell by an average 4%-6% in the group’s product basket on lower consumer spending.