Tastic launches new flavours and updates its Flavoured Rice packs
Jan 23rd 2014, 08:11
Parmesan & Saffron, Moroccan Spice & Sweetcorn, Caramelised onion & Cheddar and Sauteed Mushroom flavours is what consumers will soon be preparing as meals for their families.
These new flavours aim to provide versatile meal solutions, offering consumers the convenience of an-all-in one meal solution through the Tastic range.
The brand has retained the Spicy Spanish option because this was one of the most popular variant from the previous flavours.
Together with the launch of these flavours, Tastic is also updating the look of its Tastic Flavoured Rice range, to one that is appealing and more contemporary.
The vibrant colours of the updated packs are designed to inspire purchase and consumption confidence, enhancing the brand’s position as one of the leaders within the Value Added rice category.
The inclusion of the Guideline Daily Amount (GDA) information will allow consumers to evaluate their nutrient in-take.
These additional Tastic Flavoured Rice variants and updated packs can be found in major supermarkets around the country. Click here for more information on Tastic
This year, Tastic Rice has committed to providing enough rice to pack a phenomenal 5 million meals for families in need in South Africa. The brands partnership with Rise Against Hunger also seeks to support the United Nations in their mission to end world hunger by 2030, as part of their sustainable development goals.
Tastic Rice has taken to the small screen to communicate its new masterbrand campaign, as well as the launch of two new variants in the rice market.
Tastic has once again been voted as the No.1 Essential Food brand by South African consumers in the 2012 Sunday Times Top Brands Awards.
Tastic invited a range of South African celebrities to participate in interactive cooking demonstrations at the Johannesburg leg of the 2011 Good Food and Wine Show, where they assisted in demonstrating the versatility of the Perfect, Every time brand of rice, Tastic.
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