Advertise with fastmoving.co.za
 
 
Tetra Pak responds to Asia’s rapidly evolving market needs with the first Customer Innovation Centre in Singapore

Tetra Pak responds to Asia’s rapidly evolving market needs with the first Customer Innovation Centre in Singapore

BRAND ACTIVITY

Issued by Hill+Knowlton Strategies - May 18th, 14:26

Tetra Pak, the world's leading food processing and packaging solutions company, launches its first Asia-based Customer Innovation Centre (CIC) in Singapore, to address the evolving needs of the fast-growing Asian markets. This Centre will help the region’s food and beverage manufacturers uncover growth opportunities, accelerate and enhance product innovation to create winning solutions for their brands.

Located at the Tetra Pak Jurong site, the new CIC was custom-made to bring together Tetra Pak’s infrastructure, expertise, and processes to help customers ideate and evaluate products across the entire value chain. Equipped with the latest tools and technologies, the Centre is designed to facilitate brainstorming, prototype product formulations, customize packaging designs and finally refine the product until its full-scale market launch.

“The Asia region is dynamic and rapidly growing, yet increasingly complex. The market has proliferating consumer segments and need states, with more competition, rapid technological advancements, and increasing cross-border trade. Which means that brand owners require a stronger focus on customization, innovation, and speed-to-market,” says Bert Jan Post, Vice President Marketing and Product Management, Tetra Pak South Asia, East Asia & Oceania. “The Singapore CIC was created to partner with our customers in addressing these challenges. Part of Tetra Pak’s Marketing Services, the CIC provides customers the entire innovation journey under one roof, significantly increasing the speed and probability of their success."

The Marketing Services approach follows a customised, collaborative innovation journey tailored to individual customer ambitions and needs. Subject matter experts from across the world are involved, leveraging the company’s portfolio of packages, services and other solutions showcased at the CIC.

The Singapore CIC is the third in Tetra Pak’s expanding global network of CICs, after Denton (USA) and Dubai (UAE). “The launch of the Singapore facility reaffirms our dedication to providing a full spectrum of solutions for our customers to support their success in the marketplace,” concludes Bert Jan.

 

Related Activity

Woolworths and MySchool launch annual Teachers Day competition17
AUG
Woolworths and MySchool launch annual Teachers Day competition
Not all superheroes wear capes. There are some, in their everyday clothes, changing young South Africans’ lives for the better as they work tirelessly in our communities and classrooms across the country.
MultiChoice wins big at first CXA Awards16
AUG
MultiChoice wins big at first CXA Awards
The first-ever inaugural CXA Awards hosted by Kinetic took place on the 15th August at the Century City Conference Centre in Cape Town. Hosted by SA Comic’s Award Winner, Schalk Bezuidenhout and actress, Leeanda Reddy the prestigious gala dinner was full of fun, bringing together the top innovators in the customer experience industry.
SA's Willow Creek Olive Oil triumphs at two global championships15
AUG
SA's Willow Creek Olive Oil triumphs at two global championships
Willow Creek Estate extra virgin olive oil has again been highlighted for its superior quality following its recent assessment by expert judges in no less than two prestigious international challenges.
Castle Lite Keeps It Cool with Rick Ross in new TV Ad 14
AUG
Castle Lite Keeps It Cool with Rick Ross in new TV Ad
From the brand that is synonymous with unlocking the extraordinary, Castle Lite has done it again with a new TV ad that seeks to bring fresh consistency to its Extra Cold proposition.

Try these recipes

Greek Island Pie14
AUG
Greek Island Pie
Make use of traditional Greek culinary ingredients in this quick mix and bake that will delight your family as a light main course.
Amarula and Macadamia Fudge14
AUG
Amarula and Macadamia Fudge
A local melt-in-your-mouth treat.
Beef Tagliata07
AUG
Beef Tagliata
Juicy rib-eye steak, thinly sliced and served with a rich red wine reduction, infused with rosemary.
Orange Berry Muffins07
AUG
Orange Berry Muffins
These muffins are a welcome treat to compliment your breakfast, have as a snack or even for dessert.