Advertise with fastmoving.co.za
 
 
Tetra Pak responds to Asia’s rapidly evolving market needs with the first Customer Innovation Centre in Singapore

Tetra Pak responds to Asia’s rapidly evolving market needs with the first Customer Innovation Centre in Singapore

BRAND ACTIVITY

Issued by Hill+Knowlton Strategies - May 18th, 14:26

Tetra Pak, the world's leading food processing and packaging solutions company, launches its first Asia-based Customer Innovation Centre (CIC) in Singapore, to address the evolving needs of the fast-growing Asian markets. This Centre will help the region’s food and beverage manufacturers uncover growth opportunities, accelerate and enhance product innovation to create winning solutions for their brands.

Located at the Tetra Pak Jurong site, the new CIC was custom-made to bring together Tetra Pak’s infrastructure, expertise, and processes to help customers ideate and evaluate products across the entire value chain. Equipped with the latest tools and technologies, the Centre is designed to facilitate brainstorming, prototype product formulations, customize packaging designs and finally refine the product until its full-scale market launch.

“The Asia region is dynamic and rapidly growing, yet increasingly complex. The market has proliferating consumer segments and need states, with more competition, rapid technological advancements, and increasing cross-border trade. Which means that brand owners require a stronger focus on customization, innovation, and speed-to-market,” says Bert Jan Post, Vice President Marketing and Product Management, Tetra Pak South Asia, East Asia & Oceania. “The Singapore CIC was created to partner with our customers in addressing these challenges. Part of Tetra Pak’s Marketing Services, the CIC provides customers the entire innovation journey under one roof, significantly increasing the speed and probability of their success."

The Marketing Services approach follows a customised, collaborative innovation journey tailored to individual customer ambitions and needs. Subject matter experts from across the world are involved, leveraging the company’s portfolio of packages, services and other solutions showcased at the CIC.

The Singapore CIC is the third in Tetra Pak’s expanding global network of CICs, after Denton (USA) and Dubai (UAE). “The launch of the Singapore facility reaffirms our dedication to providing a full spectrum of solutions for our customers to support their success in the marketplace,” concludes Bert Jan.

 

Related Activity

Lentil Bolognese27
JUN
Lentil Bolognese
Skip the meat without skipping on flavour with this vegetarian lentil bolognese. It’s also a delicious next-day lunchbox filler.
McCain says thanks to a wonderful mom 27
JUN
McCain says thanks to a wonderful mom
McCain South Africa has been focused on helping children say thank you to moms for all the little things they do for us that mean everything. Moms are the unsung heroes of our everyday lives, they always know exactly what to do or say to make us feel better and do so many little things for us. For Zama, a grade 8 learner at Forte Secondary School in Soweto, it is the little things like the special morning notes her mom writes for her or the secret packet of cheese Doritos that her mom surprises her with that means everything to her.
The power of experiential to influence purchase decisions27
JUN
The power of experiential to influence purchase decisions
Traditional advertising bombards consumers with interruptive messaging and it’s the brand that shouts loudest that wins. But this potentially outmoded approach to communication with consumers doesn’t build connection or loyalty.
Polyflor SA wins Innovation in Recycling award26
JUN
Polyflor SA wins Innovation in Recycling award
Polyflor SA was honoured for their contribution to increasing the recycling of PVC in South Africa by being awarded the “Innovation in Recycling” award at the Southern African Vinyls Association’s (SAVA) Vinyls SA 2017 conference held in Johannesburg recently.

Try these recipes

Irish Beer, Cheddar and Potato Soup27
JUN
Irish Beer, Cheddar and Potato Soup
Replace the beer with water or stock, if you prefer.
Pork Loin with Olive and Gin Sauce26
JUN
Pork Loin with Olive and Gin Sauce
This recipe is about cooking with gin, which is perfect due to its natural strong herb-based flavour.
Blueberry Gin26
JUN
Blueberry Gin
Serves 4.
Nutella Mug Cakes20
JUN
Nutella Mug Cakes
Ready in minutes.