The House of Martell launches Martell Cognac VS Single Distillery in SA
Issued by Moon Walk Communications - Nov 3rd 2017, 09:25
This October, Martell Cognac, the oldest of the world’s great cognac houses, launched a new expression – the Martell Cognac VS Single Distillery. This is the first VS cognac distilled from a single source to be produced by the House of Martell. Martell Cognac VS Single Distillery was launched in the US last month and South Africa is the second market in the world to receive it.
Etienne Cassuto, Brand Manager of Martell Cognac, says, “Martell has always challenged the status quo, and by crafting the first Martell cognac from a single distillation source, we have created the smoothest experience of a Very Special cognac there is.”
Martell VS Single Distillery is an innovative blend that reflects the unique distillation style that is the brand’s hallmark, with a richer and more intense expression. It marries eaux-de-vie from a single distillery, which results in a supremely smooth blend with elegant, fruity aromas, highlighting notes of the plum, apricot, and candied lemon.
Throughout its 300-year history, the House of Martell has constantly explored new territories, driven by the spirit of curiosity and discovery. It remains one of the only cognac houses to distill exclusively clear wines - a unique method that gives the final cognac its distinctive style.
Martell has developed its own method of distillation using traditional Charentais copper stills. Supervised by cellar master Christophe Valtaud, the distillation team uses techniques and expertise that have been passed down from the time of Jean Martell, who founded The House of Martell in 1715 as a 21-year-old French merchant.
“We are very excited to be launching Martell VS Single Distillery into the South African market as we feel it will be a game changer in the consumption and appreciation of cognac in this country,” says Sibusiso Shangase, Head of Prestige Brands at Pernod Ricard. “Not many cognacs can look to fuse a celebration of historic French luxury cues in a contemporary African setting, and we believe this product will shape the future of how cognacs are appreciated in a rapidly developing African landscape.”
Martell VS Single Distillery will be instantly recognisable by its distinctive bottle, a contemporary interpretation of a “montre” - a traditional sampling bottle used for cognac.
It features an artisanal cap with a visible cork and a beige label with discreet gold edges printed with the arms of the House and the signature of its founder, Jean Martell.
Martell Cognac VS Single Distillery will be available from leading retailers countrywide.
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