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The SABC incorporates a Z-CARD® into its marketing mix
BRAND ACTIVITY
Jul 26th, 09:02
The South African Broadcasting Corporation (SABC) has selected a credit card-sized Z-CARD® as part of its marketing mix to encourage viewers to pay their television licence.
The Z-CARD® provides viewers with a comprehensive question and answer guide to everything they need to know about their TV licence and how to pay it.
“As a brand, TV Licences will continue to look for small, impactful and cost-effective communication tools that consumers can use easily and conveniently store,” says Jacques Coetzee, marketing head at the SABC.
The Z-CARD®s are being distributed via the SABC’s eight regional offices and at events, exhibitions and as many other customer interfaces as possible.
“We selected this marketing medium due to the Z-CARD®’s convenient size, and have had a positive internal response as it’s easy for our employees and customers to carry and keep on-person,” says Coetzee.
Important information, from TV licence legislation to the different types of TV licences, is provided in an easy to read and understand format, providing viewers with an essential TV licence guide.Click here for more information on PocketMedia Solutions
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