Thirsty Thoughts: Buttermilk and Maas
CATEGORY ANALYSIS
Oct 24th 2011, 10:48
Buttermilk and maas are quantified collectively as part of BMI’s annual research into the dairy industry. BMI Research has detailed volume, value and trend information on the category after more than a decade’s worth of analysis of the industry.
Buttermilk and maas maintain growth trend
• On the back of good growth in 2009 (5.7%), the collective buttermilk and maas category saw a healthy growth of 4.9% during 2010. The category appears to be largely unaffected by the recession and seems to have escaped the rationalisation seen for a number of other categories.
• While producers of buttermilk and maas have seen input costs escalate, this has not been felt by the final consumer. Evidence of this is seen in the limited price increase (2.3%) recorded for the base year. Inflation in manufacturing costs have been largely absorbed by manufacturers and their attempts to keep their brands competitive within the market and, as a result, the overall category has remained competitive and maintained popularity during the economic crisis.
Read more about the growth seen for buttermilk and maas in the Annual Market Quantification (September 2011) presented by BMI. Click here for more information on BMI Research
Related Activity
 | 09 MAY |
BMi Research’s annual quantification of the tea market included an analysis of black tea, iced tea, rooibos and speciality tea.
 | 25 APR |
South Africa’s edible oils are mainly from sunflower seeds and canola seeds, with production seen predominantly in KwaZulu-Natal and Gauteng. In recent years there has been growth in the production of edible oils from alternative plant sources, such as olives.
 | 22 MAR |
The baking fat category saw good volume increases in 2009 and 2010, with growth rates of 7.6% and 4.6% recorded for these two years respectively.
 | 14 MAR |
The coffee market saw relatively good growth (5.3%) during 2010, where this was driven by mixed instant, mixed ground and pure ground coffee volumes. This follows a fairly static market state in the two years prior to that.
Related News
Timberland stores testing interactive shopping experience
09/02/2012 - 09:16
Timberland has launched an interactive shopping experience to help shoppers discover the great outdoors with Timberland gear, technologies and brand storytelling, according to a company press release.
Kraft’s Brazil Chocolate Seen as Template After Spinoff: Retail
30/01/2012 - 09:00
Investors searching for insights into Kraft Foods Inc.’s (KFT) strategy once it splits in two this year may want to consider a 100-year-old Brazilian chocolate brand called Lacta.
Pick ‘n Pay to rebrand TM stores
26/01/2012 - 10:43
South Africa’s Pick ‘n Pay has outlined plans to rebrand TM stores countrywide. This will give an economic boost of about $13 million and create employment, “Our new investment in Zimbabwe will pump $13 million into the economy.
UK converter creates innovative labels for British retailer
26/01/2012 - 10:40
UK converter Berkshire Labels has printed over 500,000 ‘peel back’ labels for the British retailer Waitrose’s newly-launched ‘Top Tier’ range of over 40 different English and European cheeses.
J.C. Penney to Change Prices Amid Revamp
26/01/2012 - 08:58
J.C. Penney Co. (JCP) Chief Executive Officer Ron Johnson today laid out his plans to revive the retailer, starting with an overhaul of pricing and store layouts.
ZaPOP
