Track and trace with PackVerifi
Issued by Pyrotec - Sep 26th 2018, 10:48
Track and trace technology ensures that brand owners can track their products throughout the supply chain and, among other things, protect their shipments against counterfeiting. To do this, product coding and marking is essential for providing traceability information that is displayed on the packaging.
It’s estimated that 64% of all counterfeit products are sold at legitimate retail outlets and that counterfeiting is one of the fastest growing economic crimes of modern times. Besides devastating health and safety risks, counterfeit products devalue corporate reputations and bottom lines, hinder investment, fund terrorism, and cost hundreds of thousands of people their livelihoods every year.
So how do FMCG manufacturers effectively protect their brands and customers? Pyrotec PackVerifi offers a cloud-based brand protection track and trace service that helps organisations fight product counterfeiting while supporting traceability throughout the supply chain.
Importantly, Pyrotec PackVerifi helps brand owners and consumers to target counterfeiting when and where it happens. Consumers simply use a smartphone to scan a QR (quick response) code on a product, or they can send an SMS with the code’s corresponding numbers. Pyrotec PackVerifi software analyses the validity of the code and then immediately sends a response back to the consumer to confirm whether the product is counterfeit. For brand managers, a simple analytics dashboard reveals where and when counterfeiting is occurring.
Pyrotec PackVerifi software is easy to integrate into workflows using a secure login, and a secure printer is authorised to access unique QR codes that are then printed onto security labels or directly onto product packaging.
Key features include highly-secure automatic code generation that uniquely identifies each product; real-time customer messaging that verifies authenticity; real-time analytics that locates and identify counterfeiting activity by using an easily-configured rules engine; and an easy-access business portal for brand managers, supply chain partners and customers.
Pyrotec PackVerifi’s service capabilities include product identification and serialisation; product traceability; supply chain visibility and monitoring; and an opportunity for direct engagement with consumers, supply chain partners, customer clearance agents and investigators to unlock hidden insights relating to brand perception, illicit supply chain activities and supply chain performance.
Click here for more information on Pyrotec
During March, Pyrotec PackMedia launched a first for the African continent at Propak Africa 2019. The ground-breaking purchase of a Durst Tau 330 RSC eight-colour digital label press, which will form the foundation of the company's latest venture into digital label printing, caused great excitement at the show.
Propak Africa, the largest packaging, food processing and labelling exhibition in Africa, was held at the Expo Centre Nasrec, Johannesburg, South Africa in Gauteng from March 12 to 15, 2019.
For Pyrotec’s personnel, agility is a philosophy that’s intricately woven into every aspect of the company’s activities. ‘Our approach is to focus on continuously innovating to meet customers’ needs while maintaining high-quality standards and controlling costs,’ explains Pyrotec’s MD, Rowan Beattie.
Coding and marking is the method of printing essential product and traceability information onto packaging, labels and other manufactured goods and materials. These include barcodes, serialisation codes, and expiry or ‘best by’ dates.