Tropika 2lt pack
Oct 11th 2011, 09:06
Tropika is currently the market leader in the Dairy Fruit mix category, short-shelf life juice category and a dominant player in the total fruit juice market.
The brand enjoys a heritage of more than a quarter century with our consumers which keep us as the Number 1 brand in the Dairy Fruit mix category.
LSM 5 - 10; Black Skew; Primary : Mother's as 'gatekeepers' for take home purchase.
Introducing new packaging concepts remains an effective strategy to create new focus, awareness and volume growth for a well established brand in the market, such as Tropika.
The primarymarket is defined as the Dairy Fruit Mix market and secondary as the Short-shelf life juice market. However the brand is not restricted to this market but also competes for "share-of -throat" against all fruit juices, squashes, cordials and soft drinks.
Market Size & Statistics
The DFM market in South Africa is an estimated volume of 64 million litres and has a value of over R602 million in the Top End channel*
The new pack will feature the same trusted fresh Dairy Fruit Mix formulation, packed in the 2lt pack size with a 45 day refrigerated shelf life.Click here for more information on Clover Beverages
The Clover Mama Afrika managing team completed yet another successful and fulfilling four months of travel during their annual road show, which is generously sponsored by MiX Telematics.
Clover Mama Afrika team is on their annual roadshow, called #decadeofchange this year, and they recently visited Mama Selestien.
The Clover Mama Afrika project appoints women who are already making a difference in their communities through outreach and community care by further empowering them with sustainable skills that can be transferred to the community at large.
The Clover Mama Afrika team arranged for a second group of mamas attend a Shwe-Shwe or traditional fabric dressmaking course. The trainees were all Clover Mama Afrika’s with the exception of Yvonne who is representing Mama Mary Visagie.
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