Tropika 2lt pack
Oct 11th 2011, 09:06
Tropika is currently the market leader in the Dairy Fruit mix category, short-shelf life juice category and a dominant player in the total fruit juice market.
The brand enjoys a heritage of more than a quarter century with our consumers which keep us as the Number 1 brand in the Dairy Fruit mix category.
LSM 5 - 10; Black Skew; Primary : Mother's as 'gatekeepers' for take home purchase.
Introducing new packaging concepts remains an effective strategy to create new focus, awareness and volume growth for a well established brand in the market, such as Tropika.
The primarymarket is defined as the Dairy Fruit Mix market and secondary as the Short-shelf life juice market. However the brand is not restricted to this market but also competes for "share-of -throat" against all fruit juices, squashes, cordials and soft drinks.
Market Size & Statistics
The DFM market in South Africa is an estimated volume of 64 million litres and has a value of over R602 million in the Top End channel*
The new pack will feature the same trusted fresh Dairy Fruit Mix formulation, packed in the 2lt pack size with a 45 day refrigerated shelf life.Click here for more information on Clover Beverages
This year, Clover Mama Afrika’s annual Smarties Week took place at the Ocean Breeze Hotel in Strand, Cape Town. For over 13 years Clover Mama Afrika, Clover’s CSI project, has worked with women across the country, who assist disadvantaged people in their respective communities and equip them with the needed skills to develop their talents.
Since 2004, Clover Mama Afrika has provided essential skills and equipment to hardworking, deserving women who serve communities in each of the nine provinces of South Africa. Affectionately known as ‘mamas’ these community leaders collectively care for over 15 500 children and 2 500 elderly since the project’s conception.
For Danone, DANUP not only represents a significant step forward in product innovation but it is also a new product category for the modern South African man.
The new Clover Krush Long Life range has the same refreshing taste and nutritional benefits of Clover Krush Fresh Fruit Juice but with the added benefit of a longer shelf life, ensuring that a “Daily Dose of Goodness” is always at hand.
Try these recipes
Chicken Satay Skewers: Flatten the chicken breasts and cut each fillet into long thin strips and place in a non-metallic bowl.
Brush the asparagus spears with the butter and season with salt and pepper. Grill on a hot braai or in a griddle pan for 2-3 minutes per side, turning frequently. Place onto a serving platter.
Place the flour, yeast, sugar, salt, cumin and nigella seeds into the bowl of an electric stand mixer fitted with a dough hook.
Last year Clover launched a book of delicious braai recipes. A percentage of the book’s is donated to the Clover Mama Afrika project.
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