Tropika 2lt pack
Oct 11th 2011, 09:06
Tropika is currently the market leader in the Dairy Fruit mix category, short-shelf life juice category and a dominant player in the total fruit juice market.
The brand enjoys a heritage of more than a quarter century with our consumers which keep us as the Number 1 brand in the Dairy Fruit mix category.
LSM 5 - 10; Black Skew; Primary : Mother's as 'gatekeepers' for take home purchase.
Introducing new packaging concepts remains an effective strategy to create new focus, awareness and volume growth for a well established brand in the market, such as Tropika.
The primarymarket is defined as the Dairy Fruit Mix market and secondary as the Short-shelf life juice market. However the brand is not restricted to this market but also competes for "share-of -throat" against all fruit juices, squashes, cordials and soft drinks.
Market Size & Statistics
The DFM market in South Africa is an estimated volume of 64 million litres and has a value of over R602 million in the Top End channel*
The new pack will feature the same trusted fresh Dairy Fruit Mix formulation, packed in the 2lt pack size with a 45 day refrigerated shelf life.Click here for more information on Clover Beverages
Clover has announced modest, Rina Malan of Pretoria as its Top Achiever at an award ceremony celebrating its corporate social investment project, Clover Mama Afrika’s 10 year anniversary. Malan is the founder and manager of Amadea Safe House for Children in Pretoria.
There were no hesitations or second guessing when Clover announced their Clover Mama Afrika of the Decade at an award ceremony celebrating 10 years of their corporate social investment project, Clover Mama Afrika which was held in George recently.
Some 10 years ago South Africa’s leading dairy brand, Clover, embarked on a CSI initiative that aimed to assist people in disadvantaged communities to help themselves, regain their pride, establish livelihoods, and become valuable members of their communities and society.
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