Tropika 2lt pack
Oct 11th 2011, 09:06
Tropika is currently the market leader in the Dairy Fruit mix category, short-shelf life juice category and a dominant player in the total fruit juice market.
The brand enjoys a heritage of more than a quarter century with our consumers which keep us as the Number 1 brand in the Dairy Fruit mix category.
LSM 5 - 10; Black Skew; Primary : Mother's as 'gatekeepers' for take home purchase.
Introducing new packaging concepts remains an effective strategy to create new focus, awareness and volume growth for a well established brand in the market, such as Tropika.
The primarymarket is defined as the Dairy Fruit Mix market and secondary as the Short-shelf life juice market. However the brand is not restricted to this market but also competes for "share-of -throat" against all fruit juices, squashes, cordials and soft drinks.
Market Size & Statistics
The DFM market in South Africa is an estimated volume of 64 million litres and has a value of over R602 million in the Top End channel*
The new pack will feature the same trusted fresh Dairy Fruit Mix formulation, packed in the 2lt pack size with a 45 day refrigerated shelf life.Click here for more information on Clover Beverages
Clover has a new recipe book on the shelf, which has come just in time for summer! Clover Favourite Braai Recipes features an array of creative and tasty braai recipes for those long hot days.
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Everybody loves an ice-cold Tropika. There is nothing smooother on earth than this non-carbonated, great tasting flavoured dairy fruit mix, which is made with real fruit juice and milk.
Mama Florence Nyakiso from Botshebelo, Free State originally from Transkei is married with one daughter who works with her at the centre. She has adopted 14 children who live with her permanently.
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