Tropika 2lt pack
Oct 11th 2011, 09:06
Tropika is currently the market leader in the Dairy Fruit mix category, short-shelf life juice category and a dominant player in the total fruit juice market.
The brand enjoys a heritage of more than a quarter century with our consumers which keep us as the Number 1 brand in the Dairy Fruit mix category.
LSM 5 - 10; Black Skew; Primary : Mother's as 'gatekeepers' for take home purchase.
Introducing new packaging concepts remains an effective strategy to create new focus, awareness and volume growth for a well established brand in the market, such as Tropika.
The primarymarket is defined as the Dairy Fruit Mix market and secondary as the Short-shelf life juice market. However the brand is not restricted to this market but also competes for "share-of -throat" against all fruit juices, squashes, cordials and soft drinks.
Market Size & Statistics
The DFM market in South Africa is an estimated volume of 64 million litres and has a value of over R602 million in the Top End channel*
The new pack will feature the same trusted fresh Dairy Fruit Mix formulation, packed in the 2lt pack size with a 45 day refrigerated shelf life.Click here for more information on Clover Beverages
Tetra Pak, in partnership with Feed SA, has initiated a campaign called Milk for Change to fight undernourishment among South Africa’s larger communities and educate consumers about the nutritional benefits of long life milk and celebrate World Milk Day which is commemorated annually on 1 June.
In keeping with its “Way Better®” promise and in line with the R260: Agricultural Product Standards Act passed by the Department of Agriculture, Forestry and Fisheries, Clover will soon be implementing a change to the fat content of its low fat milk variant.
The Clover Mama Afrika team popped in to visit Mama Inkosi (Chief) Thokozile Ndlovu’s centre in Ixopo, KZN, to see how she’s progressing as part of the Clover Mama Afrika project.
In keeping with its Clover’s “Way Better®” promise and in line with the R260: Agricultural Product Standards Act passed by the Department of Agriculture, Forestry and Fisheries, Clover will be implementing a change to the fat content of its low fat milk variant.
Try these recipes
Last year Clover launched a book of delicious braai recipes. A percentage of the book’s is donated to the Clover Mama Afrika project.
Last year Clover launched a book of delicious braai recipes. These sweet and spicy marmalade ribs, one of the many scrumptious recipes in the book, will be a hit with the whole family.
Looking for something healthy and delicious to braai for the family? Then look no further than this delicious linefish with lentils and mint and cucumber raita from Clover’s braai recipe book launched last year.
The new Clover recipe book, Best Bakes/Beste Gebak is on sale and it offers baking inspiration from all over the world. It focuses on popular recipes and features traditional South African recipes too.
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