Tropika 2lt pack
Oct 11th 2011, 09:06
Tropika is currently the market leader in the Dairy Fruit mix category, short-shelf life juice category and a dominant player in the total fruit juice market.
The brand enjoys a heritage of more than a quarter century with our consumers which keep us as the Number 1 brand in the Dairy Fruit mix category.
LSM 5 - 10; Black Skew; Primary : Mother's as 'gatekeepers' for take home purchase.
Introducing new packaging concepts remains an effective strategy to create new focus, awareness and volume growth for a well established brand in the market, such as Tropika.
The primarymarket is defined as the Dairy Fruit Mix market and secondary as the Short-shelf life juice market. However the brand is not restricted to this market but also competes for "share-of -throat" against all fruit juices, squashes, cordials and soft drinks.
Market Size & Statistics
The DFM market in South Africa is an estimated volume of 64 million litres and has a value of over R602 million in the Top End channel*
The new pack will feature the same trusted fresh Dairy Fruit Mix formulation, packed in the 2lt pack size with a 45 day refrigerated shelf life.Click here for more information on Clover Beverages
Mama Mirriam Toni received much-needed haven renovations
Mama Mirriam Toni receives much needed haven renovation
A hoax was conceptualised as the launch of the call to enter phase of Tropika Island of Treasure, Seychelles. The announcement kicked off with a bang in Durban on the 28 & 29th June’16 where hype was created around the premise that mysterious ‘treasure’ was hidden on a beach in Umhlanga.
South Africa’s #1 fruit juice-based brand, Tropika, has officially announced the seventh season of Tropika Island of Treasure Seychelles. The season will air in April 2017 on SABC 3 and consumers can now enter to be part of the show, alongside their favourite celebrities.
Try these recipes
Chicken Satay Skewers: Flatten the chicken breasts and cut each fillet into long thin strips and place in a non-metallic bowl.
Brush the asparagus spears with the butter and season with salt and pepper. Grill on a hot braai or in a griddle pan for 2-3 minutes per side, turning frequently. Place onto a serving platter.
Place the flour, yeast, sugar, salt, cumin and nigella seeds into the bowl of an electric stand mixer fitted with a dough hook.
Last year Clover launched a book of delicious braai recipes. A percentage of the book’s is donated to the Clover Mama Afrika project.
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