Tropika 2lt pack
Oct 11th 2011, 09:06
Tropika is currently the market leader in the Dairy Fruit mix category, short-shelf life juice category and a dominant player in the total fruit juice market.
The brand enjoys a heritage of more than a quarter century with our consumers which keep us as the Number 1 brand in the Dairy Fruit mix category.
LSM 5 - 10; Black Skew; Primary : Mother's as 'gatekeepers' for take home purchase.
Introducing new packaging concepts remains an effective strategy to create new focus, awareness and volume growth for a well established brand in the market, such as Tropika.
The primarymarket is defined as the Dairy Fruit Mix market and secondary as the Short-shelf life juice market. However the brand is not restricted to this market but also competes for "share-of -throat" against all fruit juices, squashes, cordials and soft drinks.
Market Size & Statistics
The DFM market in South Africa is an estimated volume of 64 million litres and has a value of over R602 million in the Top End channel*
The new pack will feature the same trusted fresh Dairy Fruit Mix formulation, packed in the 2lt pack size with a 45 day refrigerated shelf life.Click here for more information on Clover Beverages
Clover’s corporate sustainability initiative, Clover Mama Afrika, aims to empower women in communities across the nation with various vital skills such as cooking, baking, sewing, quilting, business management, and food gardening. Over and above the training sessions, these “Mamas” are all supplied with the necessary tools, equipment, and infrastructure to create an income for themselves in order for them to give back to their communities.
At Clover, love is in the name and it's certainly in the practices, so why not take a trip down to the Clover Visitor Centre in Clayville, one of the several Clover beverage factories around the country. The centre provides an opportunity to explore, experience and encounter all of the wonder and magic that is easily bottled up and delivered for your enjoyment and refreshment.
As we look at the year that was, one may feel as if 2017 was a bit of a mixed bag. While politics probably comes to the fore, South Africa had many great successes during the year, especially in the sporting arena from the likes of Chad le Clos and Luvo Manyonga. But what about Corporate Social Investment (CSI)?
One can never learn enough and this motto applies to Clover Mama Afrika. The 2017 cooks and bakers were reunited for the last training session of the year. The training session started off with Clover Mama Afrika’s founder Prof Elain Vlok, who provided a refresher/evaluation session on fruit cake making.
Try these recipes
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Chicken Satay Skewers: Flatten the chicken breasts and cut each fillet into long thin strips and place in a non-metallic bowl.
Brush the asparagus spears with the butter and season with salt and pepper. Grill on a hot braai or in a griddle pan for 2-3 minutes per side, turning frequently. Place onto a serving platter.
Place the flour, yeast, sugar, salt, cumin and nigella seeds into the bowl of an electric stand mixer fitted with a dough hook.
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