Advertise with fastmoving.co.za
 
 
Tropika 2lt pack

Download the Tropika 2lt PDF document
Download the Tropika 2lt PDF document

Tropika 2lt pack

NEW PRODUCTS

Oct 11th 2011, 09:06

The Brand

Tropika is currently the market leader in the Dairy Fruit mix category, short-shelf life juice category and a dominant player in the total fruit juice market.

The brand enjoys a heritage of more than a quarter century with our consumers which keep us as the Number 1 brand in the Dairy Fruit mix category.

Target Market

LSM 5 - 10; Black Skew; Primary : Mother's as 'gatekeepers' for take home purchase.

Market Background

Introducing new packaging concepts remains an effective strategy to create new focus, awareness and volume growth for a well established brand in the market, such as Tropika.

Market Description

The primarymarket is defined as the Dairy Fruit Mix market and secondary as the Short-shelf life juice market. However the brand is not restricted to this market but also competes for "share-of -throat" against all fruit juices, squashes, cordials and soft drinks.

Market Size & Statistics

The DFM market in South Africa is an estimated volume of 64 million litres and has a value of over R602 million in the Top End channel*

Product Description

The new pack will feature the same trusted fresh Dairy Fruit Mix formulation, packed in the 2lt pack size with a 45 day refrigerated shelf life.Click here for more information on Clover Beverages 

Related Activity

Clover Mama's cooking and baking with a passion17
NOV
2017
Clover Mama's cooking and baking with a passion
One can never learn enough and this motto applies to Clover Mama Afrika. The 2017 cooks and bakers were reunited for the last training session of the year. The training session started off with Clover Mama Afrika’s founder Prof Elain Vlok, who provided a refresher/evaluation session on fruit cake making.
Clover Mama's of Western Cape host their own events07
NOV
2017
Clover Mama's of Western Cape host their own events
The first event of the weekend was with Mama Mirriam Toni from Mbekweni and the second with Mama Selestien Moses from Ashbury.
Clover Mama Afrika celebrates 13 years01
NOV
2017
Clover Mama Afrika celebrates 13 years
Clover Mama Afrika, Clover’s CSI project, celebrated its 13th birthday this October. The campaign works with female entrepreneurs across the nation and to date has appointed 43 Mamas nationwide.
Clover Mama Afrika’s surprise visit to Mbekweni06
OCT
2017
Clover Mama Afrika’s surprise visit to Mbekweni
Their first visit started off in the cold and wet Mbekweni near Paarl but it’s landmark ‘shack’ was still standing strong.

Try these recipes

Creamy Pea Soup18
AUG
2017
Creamy Pea Soup
Clover shares their CREAMY PEA SOUP recipe from the Clover Economical Family Fare cook book to help warm up your day.
Chicken satay skewers with creamy peanut sauce08
JUL
2016
Chicken satay skewers with creamy peanut sauce
Chicken Satay Skewers: Flatten the chicken breasts and cut each fillet into long thin strips and place in a non-metallic bowl.
Grilled asparagus with orange olive salsa08
JUL
2016
Grilled asparagus with orange olive salsa
Brush the asparagus spears with the butter and season with salt and pepper. Grill on a hot braai or in a griddle pan for 2-3 minutes per side, turning frequently. Place onto a serving platter.
Butter naan breads08
JUL
2016
Butter naan breads
Place the flour, yeast, sugar, salt, cumin and nigella seeds into the bowl of an electric stand mixer fitted with a dough hook.

Related News

Basson takes up nonexecutive role at dairy group Clover
16/01/2018 - 10:48
Whitey Basson is back in the driving seat months after his exit from Shoprite, accepting an offer to become an independent nonexecutive director of JSE-listed dairy group Clover.

Colman's Mustard could cut ties with Norwich as Unilever mulls closure
05/01/2018 - 13:37
Colman’s Mustard could be on the brink of severing its historical links with Norwich after Unilever said it was reviewing the future of its factory in the city.

SA goes cold turkey as retailers battle to source traditional fare
12/12/2017 - 09:45
SA retailers battle to source traditional fare for the festive season.

Why FMCG brands should target consumers with small format OOH
30/11/2017 - 11:40
When it comes to marketing FMCG products, one would presume that virtually every consumer is a target and that the brand communication is going to reach those targets across the entire demographic spectrum.

Tiger Brands eyes Africa expansion
28/11/2017 - 10:39
Tiger Brands was looking for acquisitions outside SA and would place more emphasis on due diligence than in the past, management said on Monday.