Tropika 2lt pack
Oct 11th 2011, 09:06
Tropika is currently the market leader in the Dairy Fruit mix category, short-shelf life juice category and a dominant player in the total fruit juice market.
The brand enjoys a heritage of more than a quarter century with our consumers which keep us as the Number 1 brand in the Dairy Fruit mix category.
LSM 5 - 10; Black Skew; Primary : Mother's as 'gatekeepers' for take home purchase.
Introducing new packaging concepts remains an effective strategy to create new focus, awareness and volume growth for a well established brand in the market, such as Tropika.
The primarymarket is defined as the Dairy Fruit Mix market and secondary as the Short-shelf life juice market. However the brand is not restricted to this market but also competes for "share-of -throat" against all fruit juices, squashes, cordials and soft drinks.
Market Size & Statistics
The DFM market in South Africa is an estimated volume of 64 million litres and has a value of over R602 million in the Top End channel*
The new pack will feature the same trusted fresh Dairy Fruit Mix formulation, packed in the 2lt pack size with a 45 day refrigerated shelf life.Click here for more information on Clover Beverages
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Since 1834, Agri-Expo has been involved in the South African Dairy Industry and have been promoting dairy excellence with the annual South African Dairy Championships. They have been judging dairy for almost as long as Clover has been producing it.
Performance Management Review (PMR) awarded Clover Mama Afrika, Clover’s corporate social investment project, the Diamond Arrow Award at the Business Excellence Awards Breakfast held at the Wanderers Club this week.
This year, Clover Mama Afrika’s annual Smarties Week took place at the Ocean Breeze Hotel in Strand, Cape Town. For over 13 years Clover Mama Afrika, Clover’s CSI project, has worked with women across the country, who assist disadvantaged people in their respective communities and equip them with the needed skills to develop their talents.
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Last year Clover launched a book of delicious braai recipes. A percentage of the book’s is donated to the Clover Mama Afrika project.
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