Tropika 2lt pack
Oct 11th 2011, 09:06
Tropika is currently the market leader in the Dairy Fruit mix category, short-shelf life juice category and a dominant player in the total fruit juice market.
The brand enjoys a heritage of more than a quarter century with our consumers which keep us as the Number 1 brand in the Dairy Fruit mix category.
LSM 5 - 10; Black Skew; Primary : Mother's as 'gatekeepers' for take home purchase.
Introducing new packaging concepts remains an effective strategy to create new focus, awareness and volume growth for a well established brand in the market, such as Tropika.
The primarymarket is defined as the Dairy Fruit Mix market and secondary as the Short-shelf life juice market. However the brand is not restricted to this market but also competes for "share-of -throat" against all fruit juices, squashes, cordials and soft drinks.
Market Size & Statistics
The DFM market in South Africa is an estimated volume of 64 million litres and has a value of over R602 million in the Top End channel*
The new pack will feature the same trusted fresh Dairy Fruit Mix formulation, packed in the 2lt pack size with a 45 day refrigerated shelf life.Click here for more information on Clover Beverages
Mama Mirriam Toni receives much needed haven renovation
A hoax was conceptualised as the launch of the call to enter phase of Tropika Island of Treasure, Seychelles. The announcement kicked off with a bang in Durban on the 28 & 29th June’16 where hype was created around the premise that mysterious ‘treasure’ was hidden on a beach in Umhlanga.
South Africa’s #1 fruit juice-based brand, Tropika, has officially announced the seventh season of Tropika Island of Treasure Seychelles. The season will air in April 2017 on SABC 3 and consumers can now enter to be part of the show, alongside their favourite celebrities.
Community care centres often become the backbone of a community, contributing to the real needs of communities in South Africa. Community leaders and those running these centres perform vital roles. However, it is not easy running a successful upliftment project; it requires more than just hard work and dedication.
Try these recipes
Chicken Satay Skewers: Flatten the chicken breasts and cut each fillet into long thin strips and place in a non-metallic bowl.
Brush the asparagus spears with the butter and season with salt and pepper. Grill on a hot braai or in a griddle pan for 2-3 minutes per side, turning frequently. Place onto a serving platter.
Place the flour, yeast, sugar, salt, cumin and nigella seeds into the bowl of an electric stand mixer fitted with a dough hook.
Last year Clover launched a book of delicious braai recipes. A percentage of the book’s is donated to the Clover Mama Afrika project.
Special Sessions keynote presentations by Accenture, ECOLAB, IRI and Nielsen
29/06/2016 - 14:41
There was a host of special sessions at the Consumer Goods Forum Summit which covered issues from surviving the third era of digital and the ‘Internet of Things’ to ‘End-to-End Value Chain’ and navigating the new retail agenda. Key speakers included Mark Curtis, Chief Client Officer and co-Founder, Fjord, who described the trends and key success elements for brands willing to succeed in the digital space, and Steve Matthesen, Global President of Retail Vertical, Nielsen, who elaborated on consumers’ perspectives to explain the “why behind the buy."
South Africa to cut time to register new businesses, Rob Davies
22/06/2016 - 13:56
Issues impacting retailers, manufacturers under the spotlight at The Consumer Goods Forum Global Summit in Cape Town, 15 to 17 June
Grocery retailing: Navigating the in-store digital divide
09/06/2016 - 14:57
Grocery and other retailers in South Africa are still dramatically underestimating the impact that the onslaught of digital is having on the industry.
Clover warns of milk hikes
03/03/2016 - 09:39
Johannesburg - Clover Industries is warning it will have no choice but to soon hike the selling prices of its products as the rand continues to trade weakly.
Clover pulls back in Nigeria as oil rout takes toll
02/03/2016 - 09:15
Dairy producer Clover cited solid festive season demand in its home market for an uptick in interim earnings, but warned of risks elsewhere in Africa and said it would make no more investments in Nigeria.