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Sea Harvest Web screenshot
Sea Harvest Web screenshot

What the Hake?

BRAND ACTIVITY

Apr 4th 2011, 00:00

On the 5th of April leading and trusted fish brand, Sea Harvest, will be launching a new, entertaining and interactive website geared towards busy city slickers. The website, called WhatTheHakeShouldIDoTonight.com, has been specifically created to not only introduce consumers to the brand’s latest product offering- the Sailor’s Secret range of instant meals, but to provide them with suggestions on what to do on any given night in their region .

According to Sea Harvest Brand Manager, Jared Patel, “When we asked young, on-the-go consumers what they typically think about just before the end of their working day, we found that the answer was not necessarily ‘what should I make for dinner’, but rather ‘what should I do tonight’. With this knowledge we realised that recipes, although useful, don't speak to this convenience-driven market. So we needed to provide them with something that adds real value to their busy lives”.

He explains, “As the Sailors Secret range of delicious, stylish and easy to prepare meals takes care of their dinner needs, we thought that we could also help out with their social lives. The result is a convenient online diary that caters to their hectic lifestyles with information ranging from music and cultural events happening in their town to what’s on TV that night”.

“We will also be leveraging this market’s preferred media platforms, particularly online and social network sites, to drive brand and product awareness”.

“With some Sailor’s Secret meals in the freezer and knowing what the hake is happening that night, our consumers no longer need to worry about getting the next fuel fix or what to do - giving them the ultimate in convenience”, concludes Patel.

For more information about Sailor’s Secret visit www.seaharvest.co.za and to find out what to do tonight log onto www.WhatTheHakeShouldIDoTonight.com


 

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