What the Hake?
Apr 4th 2011, 00:00
On the 5th of April leading and trusted fish brand, Sea Harvest, will be launching a new, entertaining and interactive website geared towards busy city slickers. The website, called WhatTheHakeShouldIDoTonight.com, has been specifically created to not only introduce consumers to the brand’s latest product offering- the Sailor’s Secret range of instant meals, but to provide them with suggestions on what to do on any given night in their region .
According to Sea Harvest Brand Manager, Jared Patel, “When we asked young, on-the-go consumers what they typically think about just before the end of their working day, we found that the answer was not necessarily ‘what should I make for dinner’, but rather ‘what should I do tonight’. With this knowledge we realised that recipes, although useful, don't speak to this convenience-driven market. So we needed to provide them with something that adds real value to their busy lives”.
He explains, “As the Sailors Secret range of delicious, stylish and easy to prepare meals takes care of their dinner needs, we thought that we could also help out with their social lives. The result is a convenient online diary that caters to their hectic lifestyles with information ranging from music and cultural events happening in their town to what’s on TV that night”.
“We will also be leveraging this market’s preferred media platforms, particularly online and social network sites, to drive brand and product awareness”.
“With some Sailor’s Secret meals in the freezer and knowing what the hake is happening that night, our consumers no longer need to worry about getting the next fuel fix or what to do - giving them the ultimate in convenience”, concludes Patel.
For more information about Sailor’s Secret visit www.seaharvest.co.za and to find out what to do tonight log onto www.WhatTheHakeShouldIDoTonight.com
Sea Harvest is pleased to announce that its wholly-owned subsidiary Sea Harvest International Proprietary Limited (SHI), has entered into a bid implementation agreement with its 56.3% held Australian subsidiary, Mareterram Limited (Mareterram), whose shares are listed on the Australian Securities Exchange (ASX), regarding the potential acquisition of all of the shares in Mareterram not currently owned by SHI.
A consortium of black-owned companies led by the Sea Harvest Group (Sea Harvest) has confirmed the approval from the Competition Tribunal of its transaction to acquire the fishing business of Viking Fishing Holdings Proprietary Limited, whilst Sea Harvest Aquaculture, a wholly-owned subsidiary of Sea Harvest, is acquiring 51% of the issued share capital of Viking Aquaculture Proprietary Limited (jointly referred to as the Viking Group).
A consortium of black-owned companies led by the Sea Harvest Group (Sea Harvest) has confirmed the terms of its transaction to acquire the fishing business of Viking Fishing Holdings Proprietary Limited whilst Sea Harvest Aquaculture, a wholly-owned subsidiary of Sea Harvest is acquiring 51% of the issued share capital of Viking Aquaculture Proprietary Limited (jointly referred to as the Viking Group) with the envisioned transaction closing date of 2 July 2018.
In commemoration of the centenary of our late former President Nelson Mandela’s birthday on 18 July, the Western Cape Health Department, together with the support of Sea Harvest, has launched a programme where 100 operations will be performed on patients at various hospitals around the province to reduce surgical backlogs.
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