Windhoek launches engaging new Perfect Time. Perfect Beer campaign
Issued by Atmosphere - May 3rd 2018, 10:18
How often have you thought, ‘now is the perfect time for a beer’? While Windhoek Beer won’t ever prescribe when, where, why or with who you want to share this perfect time with, the brands latest campaign highlights the sentiment that when it’s the Perfect Time for a Beer, it’s Time for the Perfect Beer.
Windhoek has embarked on its latest campaign to inspire consumers to celebrate the moments along their journey – the big ones, small ones and all the in-between ones. Drawing on the insight that in the rush of modern life, individuals often get caught up with reaching the finish line and miss out on enjoying the many moments along the way. The Perfect Time. Perfect Beer campaign showcases how the 100% pure beer, made up of only three quality ingredients, is the ideal accompaniment to enhance these moments for its consumers.
“In 2017 Windhoek shared the powerful, true story of the brewery closure, which highlighted the brands' passion and dedication to quality as well as the lengths it would go, to preserve its 100% pure beer legacy. The latest campaign is a natural evolution of this journey, showcasing to consumers how our 100% pure beer delivers 100% pure enjoyment, transforming even a seemingly perfect moment into a truly perfect one,” said Dana Katz, Marketing Manager, Windhoek Beer.
The integrated campaign, which launched with immersive digital and social media elements, encouraged consumers to submit their #PerfectTimePerfectBeer inspirations for an opportunity to win instant rewards. The images submitted were collated into a larger interactive Twitter mosaic allowing consumers to interact with the individual mosaic images.
The creative elements incorporated the brand’s humorous, witty tone, across out-of-home billboards and the newly launched radio and TV executions. Quirky reprises to the TVC have also been created and will be released at a later date to further entertain viewers. According to Adam Weber, Executive Creative Director at M&C Saatchi Abel Johannesburg. “The TV and digital makes use of hyperbole to build up a perfect moment to such a point where a question is asked: Could this be any more perfect? And then we land the fact that it can. With a Windhoek, of course”
A partnership with Metro FM and popular radio DJ Mo Flava embedded the idea even further by engaging the show’s audience around their perfect time for a perfect beer setting.
“The launch of the Perfect Time. Perfect Beer campaign is only the start of more great things to come for Windhoek fans. Among a host of exciting engagements to follow, we will also be launching the second, much anticipated, Windhoek Search for SA’s best Shisanyama, later in 2018,” continued Katz.
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