Advertise with fastmoving.co.za
 
 

Woolworths launches SA's first retail branded MSC certified canned tuna
Woolworths launches SA's first retail branded MSC certified canned tuna

Woolworths launches SA's first retail branded MSC certified canned tuna

NEW PRODUCTS

Issued by Woolworths - Mar 2nd 2017, 12:41

After four years of working closely with the Marine Stewardship Council (MSC) and WWF-SASSI, Woolworths has succeeded in securing an MSC-certified source of canned tuna, caught using the pole-and-line catch method, for its Woolworths branded canned tuna range. This latest Fishing for the Future milestone is particularly ground-breaking as versatile canned tuna is very much a household staple in many South African homes.

Fishing for the Future

The retailer’s Fishing for the Future initiative is an on-going drive to meet various sustainability goals for the wild-caught and farmed seafood it sells. Canned tuna has been a particular challenge as only 16% of the entire world’s tuna catch has met the certification requirements of the MSC. All Woolworths’ branded canned tuna products are now prepared with MSC certified tuna caught in the Indian Ocean territory of the Maldives by local community fishers using only the traditional pole-and-line technique.

Currently, there is no commercially available skipjack tuna in South African waters and there are not sufficient amounts of other tuna species for commercial canning. Consequently, there is no local tuna canning facility to source from.

Michael Marriott, MSC’s South Africa Manager says, “We congratulate Woolworths on the launch of South Africa’s first certified sustainable canned tuna. We are well-aware that their journey to achieve this milestone has entailed considerable determination, effort and engagement with the various tuna industry stakeholders and regional fishery organisations.”

About the MSC

The MSC is a global non-profit body which works to address unsustainable fishing and helps to safeguard seafood stocks for future generations. MSC certification is an assurance of sustainable and transparent fishing practices and ensures traceability from fishing boat to store.

Pole-and-line fishing

Pole-and-line, also known as ‘one-by-one’, is a highly selective and traditional way to catch tuna. A particular hook size is used to ensure that the undersized immature fish, which haven’t yet had a chance to breed, can’t be caught. This catch method also virtually eliminates the by-catch of other species, such as sharks, sea turtles and dolphins.

“Woolworths is taking its customers on an important stage of its Fishing for the Future journey,” comments Martin Purves, Managing Director of the International Pole & Line Foundation (IPNLF). “Supporting small, one-by-one fisheries is the sustainable way to secure high quality, responsible and ethically caught tuna. It is fantastic to see one of South Africa’s leading retailers making such a huge commitment to this sustainable tuna fishing practise.”

Through this Maldivian source of tuna, the Woolworths customer will be supporting an important fishing community which act as custodians of the ocean environment that their livelihood depends on.

“We are delighted to be able to offer our customers MSC certified canned tuna," says Spencer Sonn, Woolworths Managing Director of Foods. “We are all concerned about the impact of fishing on the oceans and want the power to make better choices. The MSC certification is our assurance to our customer that the canned tuna their family enjoys is sourced from a fishery with healthy stocks and caught using environmentally-friendly methods that don’t impact adversely on other marine species or the ocean environment.”

See exactly how the Woolworths MSC canned tuna is caught in the Maldives:



To celebrate Woolworths’ MSC certified canned tuna milestone customers have the opportunity to win an 8 day / 7 night luxury holiday for two in the Maldives to the value of R 150 000. The lucky winner and their partner will be treated to an idyllic stay at The Residence, a secluded retreat on Falhumaafushi, a pristine island in the Gaafu Alifu Atoll.

The prize includes economy class international and internal flights, airport transfers, seven night’s accommodation, breakfast and dinner daily, and a complimentary Maldivian cookery class. To enter, purchase any Woolworths branded MSC certified pole and line caught canned tuna, swipe your MySchool or Woolworths card at the till point, then sms ‘tuna’ and your card number to 43858. Competition closes 28 May 2017. T’s and C’s apply.

http://www.woolworths.co.za/seafood


 

Related Activity

Deep Heat introduces new trio of heat therapy patches21
FEB
Deep Heat introduces new trio of heat therapy patches
In an effort to offer consumers a full pain care solution, Mentholatum has extended their Deep Heat patch offering with three new specialised variants.
McCain Do Good Be Good Program benefiting local Gauteng communities20
FEB
McCain Do Good Be Good Program benefiting local Gauteng communities
Be Good, Do Good is at the heart of everything that McCain South Africa does. This led to the launch of their food donation programme in April 2017. Since then McCain Food South Africa has made it their mission to spread joy and happiness to those who need it most through food.
Dr Soldan's sugar-free Em-eukal sweets13
FEB
Dr Soldan's sugar-free Em-eukal sweets
Em-eukal sugar-free sweets are imported from Germany and come in four delicious flavours: Eucalyptus (fresh minty), Ginger-Orange (spicy citrus), Lemon (refreshingly tangy) & Salvia (zesty sage).
Vital Health Foods issues product recall on Mini Corn Cakes and Mini Rice Cakes08
FEB
Vital Health Foods issues product recall on Mini Corn Cakes and Mini Rice Cakes
Vital Health Foods has issued an immediate recall of its Mini Corn Cakes and Mini Rice Cakes as a precautionary measure following an investigation into two consumer complaints regarding metal fragments found within the products.

Try these recipes

Peppermint Crisp Tart 19
FEB
Peppermint Crisp Tart
Sticky-licious is the word!
Curried Eggs 19
FEB
Curried Eggs
A healthy take on a traditionally creamy classic.
Gordon’s Gin & Juice15
FEB
Gordon’s Gin & Juice
This is an old time classic cocktail loved by many for it’s refreshing qualities. This is a perfect cocktail for late breakfast and early brunches, sunsets and afternoon drinks.
Berry Panna Cotta with Boozy Strawberries 13
FEB
Berry Panna Cotta with Boozy Strawberries
A striking dessert – and so easy!