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Fatti’s & Moni’s
In 1896, Luigi Fatti opened the doors of his tiny grocery store to do business with the citizens of a young Johannesburg. To cater for the many Italians in this roaring and hard-drinking community, the little shop sold specialities such as macaroni, olive oil and wines from Italy .Read more
LATEST REPORTS
Marketers: Get yourself a front row seat in your consumers’ lives

As market researchers, we are constantly trying to keep up with consumer behaviour. We want to understand what consumers use our clients’ products for, and most importantly, how they use them.

This often involves traditional research methods such as focus groups where we invite consumers to a neutral environment. Here, we ask people to recall their actions “think back to the last time you …” often in front of seven strangers in the room, not forgetting the clients behind the one way mirror.

Being a moderator, I have often found the first 15 minutes in a room with respondents to be the longest. You either click as a group or you don’t. This is when the moderator creates rapport with respondents, when they decide to “let you in”. Some people are more comfortable talking openly about themselves, their lives, their habits, their fears. Others simply hold back, making the moderator’s job even harder.

Respondents are more self-aware in focus groups. Naturally, they tend to present a more positive view of themselves, sometimes unaware. They give us post-rationalised responses because people don’t know why they do what they do. Everyday actions become deeply ingrained, taken-for-granted behaviour that can’t be explained. This is where we find the value in ethnography.

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NEW RELEASES & PRODUCTS
Gentle to skin with honey, rooibos, and green tea extracts

The new JOHNSON’S® Baby Gentle Protect range is enriched with a combination of natural ingredients including honey, rooibos, and green tea extract, known for their anti-bacterial properties, while still being mild and gentle to delicate skin.
Halls Candy launches Halls Colours

Halls, South Africa’s favourite boiled candy, is proud to announce the launch of NEW Halls Colours - an invigorating and refreshing candy with low menthol levels; perfect for every day enjoyment!
Johnson’s® is stirring up the face care category with a new fresh look

The JOHNSON’S® girl is a fun-loving, active, and stylish young woman who juggles her work and social life with grace. Multi-tasking is her second language and she does it in the best style.
Rhodes launches 100% great tasting fruit juice

Rhodes, the brand known for quality, innovation, and convenience, announced the launch of its new 100% fruit juice range.
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NEWS HEADLINES
RETAILER NEWS | View all ECONOMIC NEWS | View all


Double recognition for V&A Waterfront’s Watershed

The V&A Waterfront’s Watershed for African craft was recognised twice for its design and redevelopment at two awards ceremonies this past week.
Come clean on Gupta coal, DA tells Brown

Public Enterprises Minister Lynne Brown should table an uncensored contract agreement between Eskom and one of its coal suppliers owned by the Gupta family, the Democratic Alliance (DA) urged.


MARKETING & BUSINESS NEWS | View all INTERNATIONAL NEWS | View all


Crippling strike at Ceres continues

There is no end in sight for the crippling strike at Ceres Fruit Growers, one of SA’s biggest apple and pear packaging and storage companies.
Breweries sponsors Canyon clean up – Namibia

The Breweries sponsored a clean-up operation in the Fish River Canyon.



RECRUITERS & NEW APPOINTMENTS
Nicolene Di Bartolo

Nicolene Di Bartolo develops and delivers strategic recruitment solutions that are innovative, robust and effective. Our executive search and management appointment services are trusted by leading employers, both locally and internationally.
Strategy Recruitment Marketing

Strategy Recruitment Marketing, tailor-made alternative recruitment solutions, the latest recruitment practices and technology, cost-effective impactful results.
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MARKETING & BRAND ACTIVATION
Brand new TVCs show that mealtimes are a whole lot smooother with Tropika

Hmmm…the smoooth taste of Tropika. A taste like no other. One that rolls off the tongue, down the throat, and into the tummy, where it does a little dance out of pure satisfaction.
Bricks & Mortar Retailers - Survival of the Fittest - An Infographic

It really is survival of the fittest and bricks & mortar retailers need to work harder than ever to thrive.
Smollan receives top awards from PMR.africa Excellence Awards

Smollan’s dedicated and synergised teams have won a Diamond, two Gold, one Silver, and three Golden Arrow Awards for Excellence as a FMCG and merchandising company.
Woolworths WRewards members can now earn 15% back in savings, instantly

Woolworths today launched changes to its loyalty programme, WRewards, making the groundbreaking offering the most rewarding way for customers to shop with Woolworths.
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MULTIMEDIA
Engen and Zappar #RocketRacer campaign

“As a brand, it is important for Engen to move into exciting, innovative spaces where it can engage customers and interact with them,” - Dumisani Bengu, Retail Business Manager, Engen Petroleum Limited.
IFIX FOBO PSA

In a recent study by iFix (the Smart Device repair specialists), two-thirds of South Africans admitted to being addicted to their phones. To take part in the survey, follow this link: ifix.co.za/happyphone.

LOGISITCS, PACKAGING & SUPPLY CHAINS
Take your luxury packaging to the next level with ElastiTag®

Packaging can be an incredibly powerful tool for making an impact at the point of purchase. This is especially true in the luxury brand space, where consumers are looking to treat themselves or a loved one to something out of the ordinary.
Tetra Pak supports Department of Basic Education for National Nutrition Week

Tetra Pak has collaborated in support of the Department of Basic Education to provide 10 000-portion packs of ultra high temperature (UHT) milk to learners for National Nutrition Week, which occurs from October 9 to October 15, 2015.
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RECIPES
Amarula glamourises Claire Allen's family pud

Local food fundi Claire Allen has turned up the taste and luxury of a traditional local pudding, by artfully using Amarula Cream and Amarula Gold (her new go-to ingredients for savoury and dessert dishes).
“Pick me up” dessert with Zonnebloem Pinotage

Tiramisu, the coffee-flavoured, finger-biscuit dessert with layers of mascarpone has long been a favourite of many South African restaurants and aspiring chefs.
 

CORPORATE SOCIAL INVESTMENT
Clover Mama Afrika founder awarded at North West University Awards

Professor Elain Vlok, Manager of Corporate services at Clover and founder of their social responsibility project, Clover Mama Afrika has yet again been recognised for her contribution to South African society.
Going pink for people

During October, aQuellé has gone pink for people in support of Cancer awareness. Now you contribute towards our R 250 000 donation to CANSA, every time you drink a pink bottle of aQuellé natural spring water.
Shoprite Checkers raises over R1 million to fight Cancer

The Cancer Association of South Africa (CANSA) and Shoprite Checkers have a long-standing relationship that stretches over more than a decade.
 

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UPCOMING EVENTS
World-class livestock showcase presented at Sandringham
15 – 17 October 2015
Sandringham Stellenbosch South Africa
The largest Nordic-African business summit takes place in Oslo
29 October 2015
RaddisonBLU Scandinavian Hotel Oslo Europe
Put your business in the spotlight at the 2015 South African Small Business Awards
5 November 2015
Montecasino Johannesburg South Africa
 
 
ABOUT US
Fastmoving provides online data support and marketing services to FMCG brands and businesses operating in the retail sector. Our inventory management service is a central repository where FMCG brands can store and share hi-res pack shots and essential product information with suppliers for each SKU, on-demand, including barcodes, product endorsements, nutritional values, ingredients and allergens.

To find out more about our services, contact Editorial contact
Tina Baney
National Sales/ Account Manager

011 312 5928
083 251 6874
Email: tina@fastmoving.co.za
Roslyn Humphreys
Editor

021 465 6910
Email: editor@fastmoving.co.za