Are you having trouble viewing this newsletter on your email? Click here to read it on our website. Unsubscribe | Forward ADVERTISE HERE         Boland Pulp Boland Pulp manufactures a range of natural food products under our Pure’™ label. Boland Pulp, based in the Western Cape, has been exporting first grade fruit purées worldwide for the last 20 years and has recently added value to its market offering by building a complete pouch factory on its premises in Wellington. Read more LATEST REPORTS “Do the DEW” goes global – USA Goldmine of business insight available to all SA entrepreneurs Online retail industry counts cost of postal strikes Pick n Pay heads for biggest gain in year South Africa could lead the global smart city race, says Deloitte The Power of Mobile Devices in the Traditional Retailer’s Environment Traditional retailers are caught up in an intense battle against the world of online shopping in a desperate fight to save the high street. Right at the forefront of the battle is the mobile phone, and retail marketers and brand owners are just beginning to realise the key role it can play in reversing the trend of reduced store footfall and redressing the odds back in their favour. A key element in this fight back is harnessing the power of location-based marketing. “By targetting mobile phones with relevant and personalised offers, location-based services can afford retailers and brands a new way to engage with customers by sending offers and providing information at the time when they are most likely to want it, and right at the point when they are near your store,” comments Tony Smith, CEO at Oxygen8, global providers of integrated mobile solutions. “Not only are such interactions likely to result in more sales, but also in greater customer satisfaction and increased loyalty to the brand or retailer in question.” The key to reaching these customers is the mobile phone. At the recent Gartner Symposium/ITxpo, where the top 10 technology trends that are expected to play a crucial role for most organisations this year were highlighted, Gartner predicts that as mobile devices continue to proliferate, there’ll be an increased emphasis on serving the needs of the mobile user in diverse contexts and environments, as opposed to focussing on devices alone. Mobile is already a proven technology, and a powerful marketing tool. “4.8 billion of the 6 billion people on the planet have one. Users like to keep their devices close by: 90% say their phone is at arm’s reach for 14 hours of the day,” says Smith. “This makes the potential for location-based mobile services huge. And with 19% of the world’s users opting into this type of service, this trend is set to expand even further. If it is done in the right way, mobile location-based marketing is not deemed intrusive: a recent Oxygen8 survey revealed that 40% of people in the UK were more likely to agree to opt-in SMS,” he adds. Click here to read more

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NEW RELEASES & PRODUCTS Fritos launches a fresh new look Fritos, is revitalising the popular corn chip brand with an exciting new look to drive additional interest and engagement in the snack aisle. Lipton Ice Tea Launches New Green Ice Tea Pear and Peach Flavoured Lipton Ice Tea, South Africa’s leading ice tea brand, today announced the launch of its first combination flavour – Green Ice Tea Pear and Peach. Click here for more Job Listings

NEWS HEADLINES RETAILER NEWS | View all ECONOMIC NEWS | View all Dates for CT and Africa fashion weeks announced South Africa’s premier spring/winter fashion showcases, Mercedes-Benz Fashion Week Cape Town (MBFWCT) and Fashion Week Africa will once again see thousands of people converging on Cape Town. Eskom power crisis has cost SA 1 million jobs Power shortages in South Africa have curbed economic growth by as much as 10%, while also preventing mass employment opportunities. Edcon refinancing becomes more urgent by the day Fishy franchisor next in line for liquidation FreshStop’s 185th store opens as its first in the North West Province Manufacturing sector growth drags as load shedding bites Nene says revenue growth ‘remains resilient’ SA and France set to revive joint economic body MARKETING & BUSINESS NEWS | View all INTERNATIONAL NEWS | View all Business confidence drops in March amid weak manufacturing output Business confidence fell last month amid weak manufacturing output, lower share prices, and weak precious metal prices. Amazon gets new approval from FAA to test drones – USA Amazon’s drone testing program has received a new approval from federal regulators. Poor economic conditions impact confidence levels of SA SMEs Reviving the spirit of BEE Well-run local retailers catch investors’ eye Nestlé appoints new Country Manager – Ghana Pick n Pay keeping it local – Namibia Pick n Pay partner opens new store amid $50m suit – Zimbabwe

RECRUITERS & NEW APPOINTMENTS Nicolene Di Bartolo Nicolene Di Bartolo develops and delivers strategic recruitment solutions that are innovative, robust and effective. Our executive search and management appointment services are trusted by leading employers, both locally and internationally. Strategy Recruitment Marketing Strategy Recruitment Marketing, tailor-made alternative recruitment solutions, the latest recruitment practices and technology, cost-effective impactful results. Trust Vital with your future Click here for more Job Listings

MARKETING & BRAND ACTIVATION Celebrate SA’s most iconic chocolate bar by becoming Lunch Bar-inspired In celebration of its Golden 50th Anniversary, Lunch Bar is tapping into the talents of local SA designers, AfrikanSwiss and Skinny Sbu Socks, in a collaboration to produce a limited edition Lunch Bar-inspired range of T-shirts and socks. First-time French and Italian Pavillions for AB7 Leading food processing and packaging companies from France and Italy are targeting Africa’s increasingly active food and beverage manufacturing sector. Shoprite Checkers’ April fun grabs imagination As part of April 1st shenanigans, the Shoprite Checkers supermarket chain announced the launch of a new “GPS Smart trolley” that efficiently navigate consumers to products whilst alerting them of specials, charge their phones and connect them to in-store internet. Woolworths launches “Are you with us?” CEO for Woolworths Holding Limited, Ian Moir, has announced a partnership with Grammy Award-winning musician, record producer and philanthropist, Pharrell Williams. Click here for more brand and service activities

MULTIMEDIA aQuellé Random Acts of Coolness – Montage True to the brand which is 100% for people and 100% authentic, this year aQuellé seeks to celebrate unsung heroes by rewarding them with random acts of coolness! Coke share The first truly interactive Digital Out of Home campaign to move into sub-Saharan Africa is owned by Coca-Cola with their “Share a Coke” campaign which activates consumers to replace the advertised name on the can with their own! Play With OREO feat Yelle 30 The global OREO team has produced a wonderfilled new OREO TV commercial to mark this new spirited mission, which aired in SA from March 2015. Wholesome goodness from our family, to yours Family, love, quality and happy pets are all very important values of the Montego Pet Nutrition brand and their exciting new TV advert celebrates each of those facets with the help of an irresistible, smiling Border collie named Epic!

LOGISITCS, PACKAGING & SUPPLY CHAINS DHL expectations for Africa: 2015 outlook In line with Sub-Saharan Africa’s (SSA) projected economic growth of 4.9%1 this year, which is double the projection for advanced economies (2.4%1), DHL SSA expects 2015 to be a year of growth for the logistics industry on the African continent. Innovative technology is a key trend in the manufacturing industry Over the past decade, packaging has evolved from a purely functional device intended to convey vital information and protect the product, to a key role-player in the purchasing and decision-making process. The Food Safety Ninja offers invaluable support in food safety Youngster on the block, The Food Safety Ninja, specialises in food safety, which is a scientific discipline in the handling, preparation, and storage of food to prevent foodborne illness. Click here for more brand and service activities

RECIPES Glorious game pie with Zonnebloem Rhȏne-Style red Food magician Jules Mercer has created a glorious old-fashioned pie, filled with game meat, pork and chicken, flavoured with orange and spice and served with a berry glaze. The secret of the recipe lies in using proper stock. Gluten-free, fad or fact? Does it ever seem like the whole world is going gluten-free? You’re not imagining it – the number of people who are adapting a gluten-free lifestyle is fast increasing and this is because most people feel better without it.

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UPCOMING EVENTS RetailTech Africa 2015 20 – 21 April 2015 The Vineyard Hotel Cape Town South Africa Let’s innovate with SA Cheese Festival 25 – 27 April 2015 Sandringham, Stellenbosch South Africa New partnership for growth in the agri sector 25 – 27 April 2015 Sandringham, Stellenbosch South Africa The Sunday Times Generation Next Youth Marketing Conference 8 May 2015 Sandton Convention Centre, Sandton Johannesburg South Africa The South African Service Awards 2014 8 July 2015 Cape Town South Africa Top SA business and franchise expo rebranded 10 – 13 September 2015 Gauteng South Africa

ABOUT US Fastmoving provides online data support and marketing services to FMCG brands and businesses operating in the retail sector. Our inventory management service is a central repository where FMCG brands can store and share hi-res pack shots and essential product information with suppliers for each SKU, on-demand, including barcodes, product endorsements, nutritional values, ingredients and allergens. To find out more about our services, contact Editorial contact Tina Baney National Sales/ Account Manager 011 312 5928 083 251 6874 Email: tina@fastmoving.co.za Roslyn Humphreys Editor 021 465 6910 Email: editor@fastmoving.co.za