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Is Africa the next BRIC market?

Michael Wood

28/05/2013 - 12:57

Africa has become the next springboard for FMCG (Fast Moving Consumer Goods) companies due to strong African GDP growth, an increasingly urban and growing middle class, and a strong consumption drive in the African economy.  

With home grown markets in Europe or North America growing in low single digits the key challenge for global FMCG companies is how to fuel growth and remain an attractive investment prospective for institutional investors.

In the last 20 years growth was fuelled by entering and growing their business in developing markets: the BRIC(Brazil, Russia, India, China) markets being those with the most impressive growth. Most of these companies have fought bitterly to gain market share and most of the successful companies were `early in’ these markets.

As growth begins to slow down and entry becomes more and more expensive in these BRIC markets... 

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Where to Play and How to Win in Africa

Michael Wood

29/04/2013 - 17:13

When it comes to expansion into Africa, FMCG companies must do a strategic assessment of ‘Where to Play’ - which country, region and city to go into - and a solid ‘How to Win’ approach of selecting the winning route-to-market. ...

Shoppers dictate Manufactures and Retailer’s future

Michael Wood

17/04/2013 - 11:25

In a world where shopper and consumer behaviour is proving to be very difficult to predict, it is becoming increasingly difficult to market effectively and more efficiently to consumers. ...

Small things and the bigger picture

Petra Krusche

05/02/2013 - 15:05

Commentary on the fledgling tuk-tuk taxi services launched in Johannesburg recently raises some relevant topics under the Competition Act....

Franchises – We are family or not?

Petra Krusche

11/12/2012 - 09:25

Franchises are essentially contracts between independent firms. Historically, and contrary to the situation in other countries, franchises were not specifically regulated in South Africa, but the Consumer Protection Act, 2008 now protects franchisees by regulating the content of franchise agreements, providing for a ...

Petra Krusche

Petra Krusche

Jason Frichol

Jason Frichol

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