On Wednesday, 1 July 2009, Ryk Neethling, together with Jenna Clifford and Candice-Alexandra Voutyritsas from Appletiser SA, handed over three R50, 000 custom designed Jenna Clifford DREAM BIG pendants to each of the winning ladies from the Appletiser Dare to Dream Big with Appletiser and Jenna Clifford in-store competition that ran across the country from January to March 2009. The event took place at the Jenna Clifford Menlyn Park Lifestyle Store in Pretoria.

Appletiser recently launched an all new look; including revamped packaging, an updated logo and a new marketing campaign. In line with this, the brand introduced a new television commercial, and most recently, an updated website. The website was designed by above the line agency morrisjones&co, and implemented by Cambrient. The entire new campaign focuses on the intrinsics of the Appletiser brand; the fact that it contains only 100% pure fruit juice and its golden sparkling appearance. It is these intrinsics that were brought to the website, with liquid shots and photographs of bursting fruit.

Appletiser SA has just launched a new television commercial, which aims to communicate the brand as the ultimate reward, one which can be enjoyed any time, any where. Conceptualised by morrisjones&co, Appletiser's above the line agency, the commercial features a woman metaphorically overcoming the many challenges she faces during the day. Once she has successfully overcome her challenges, she finds the ultimate reward - an ice cold Appletiser.

Appletiser SA and Jenna Clifford will be launching a promotional competition in January, taking place in Pick ‘n Pay Hypers around the country. The promotion is taking place with all 750ml Tiser packs, as well as the 330ml Tiser six packs.

PUMA and Seventeen Magazine held two in store events at the PUMA Maponya Mall and Canal Walk stores on 26 June. Appletiser was there to provide the refreshments to the guests in the form of its full range, including Red and White Grapetiser and Peartiser.

Appletiser, South Africa’s original 100% pure everyday sparkling fruit juice wants you to have it all – a full and balanced life, with a healthy amount of delicious indulgence.

For most of us, the festive season is a time of letting go, relaxing, taking it easy and (over) indulging. It is a time for enjoying long lazy days filled with merriment and free abandon. It is not a time we want to spend counting calories and depriving ourselves! The good news is that there is at least one option available, that when consumed feels completely indulgent while being truly good for you.

Appletiser, South Africa’s original 100% pure everyday sparkling fruit juice wants you to have it all – a full and balanced life, with a healthy amount of delicious indulgence.

On 1 September 2009, Appletiser’s interactive lifestyle orientated website will launch, providing a platform that will keep consumers in touch and in tune, as well as able to plan and manage their busy social lives, online and on their cellphones. Developed with Appletiser’s stylish target audience in mind, Sparkl.co.za is a place where consumers can go to find a wealth of information and inspiration for the event that is life.

With the global economy in turmoil and the idea of recession now firmly part of global popular consciousness, consumers have become highly conscious of their spending habits and the brands they spend their money on. Interestingly, however, according to futurist Faith Popcorn 'many people are not prepared to give up small indulgences that they have grown accustomed to.'