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Launching
June to end August 2008 the Mageu Number 1 on-pack promises
to generate sales for store owners and the consumer stands a
chance to win great prizes. Supported with a massive promotion
campaign from Ellerines that include 9 publications, in store
banners and TV this promotion should grab the consumers’
attention. Consumers have three ways to enter: SMS, Sowetan
and the MNO carton entry form. The activity is also supported
by an in store competition where people can hand in their family
photo and stand a chance to win a prize.
Prizes to the value of R300000 can be won and the cash prizes
from African Bank will be a huge draw card.
With 6million plus cartons on shelf this promotion will grab
the consumers’ attention.
Taste Mageu Number 1 … taste the soul of Africa |
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For more information on Mageu Number 1 click here