Sometimes uncharted roads lead to the most surprising places and so it has been for Johannesburg-born Mandy Henry. Having launched a career in whisky by pure chance and racking up milestones like her induction to the hallowed Keepers of the Quaich, she is now serving as representative for renowned Scotch whisky brand Scottish Leader.
Amarula, Africa’s most awarded liqueur was recently honoured as Brand of the Year at the prestigious 2017 World Branding Awards held at a ceremony in Kensington Palace in London on October 11th.
Amarula release 400 000 bespoke bottles.
“Where I grew up, we called it the mshana bag. But across the continent of Africa, the bag has many names: the China bag, mme se keile, Ghana-must-go, khumbul'ekhaya. Each of those names has a story behind it, but each story has one thing in common. They’re all stories about a struggle for a better life. Because this bag, much like most people living on this continent, hasn’t had things easy,” says South African designer, Dennis Chuene.