Amarula release 400 000 bespoke bottles.
“Where I grew up, we called it the mshana bag. But across the continent of Africa, the bag has many names: the China bag, mme se keile, Ghana-must-go, khumbul'ekhaya. Each of those names has a story behind it, but each story has one thing in common. They’re all stories about a struggle for a better life. Because this bag, much like most people living on this continent, hasn’t had things easy,” says South African designer, Dennis Chuene.
With less than 400 000 African elephants left and one lost every 15 minutes of every day to ivory poaching, experts indicate that this majestic species will be extinct by 2030! To protect Africa’s heritage and further entrench their commitment to conservation, Amarula has joined forces with Kenyan-based conservation organisation WildlifeDirect, working closely with their CEO Dr Paula Kahumbu.
The Three Ships Select, launched in 1977 as South Africa’s first whisky product, has been awarded with a double gold at the 2016 China Wine and Spirits Awards. Andy Watts, master distiller of Three Ships Whisky says it’s incredible that a whisky at such a competitive price point receives such recognition. “If one considers that back in 1977 when we first made this whisky, the South African whisky industry was non-existing. Over the years we have invested in modern technology, created a dedicated barrel policy and refined our own unique style of whisky-making. The brand Three Ships also expanded to include an additional three different whiskies, each with their own style expression and internationally award-winning.”