Graça is a friendly, exuberant wine. It has warmth, charm, a "cheeky" personality and a continental image. The blend appeals to both occasional and knowledgeable drinkers. The brand suits a fun-loving, outgoing lifestyle.
Conveniently packaged in both 750ml and 375ml (the Bambino), Graça can be enjoyed either when dining with friends at a restaurant or alone at home.
Graça is packaged in a most unusual bottle and label reminiscent of imported wines. The packaging has an upmarket presence with a difference. Graça was first launched in 1983, followed by a Rose extension in 1999.
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Latest Graça Brand Activity
South Africa’s favourite talking, eating, drinking, laughing, singing, sharing wine is celebrating its 30th birthday. Fun, affordable, and best shared with friends, this cheeky Portuguese-style white wine has found its way onto tables around the country since its launch in 1983.
Graça, South Africa’s talking, eating, drinking, laughing, singing and sharing wine has found an ingenious solution for the ham-handed or inner-klutz of us all.
Graça, South Africa’s favourite talking, eating, drinking, laughing, singing, and above all, sharing wine, has blown its top, changing from its traditional cork closure to a screwcap.
The talented winemaking team at Nederburg in Paarl has come out in full force to support the “ForQhubeka” fundraising drive, planned to raise awareness and funds during the upcoming 2018 Tour de France.
Drostdy Hof, a brand steeped in winemaking tradition used two key insights about emerging wine consumers to come up with its latest digital campaign, #CaptureYourMoments - they value emotional connections with brands and they enjoy sharing their experiences.
Petite but feisty, with an incredible will backed by a good measure of brain power, 31-year-old Elmarie Botes is the newest member of the Nederburg winemaking team. Responsible for its white wines, she is currently completing her first harvest for this famous Paarl winery, one of South Africa’s most pedigreed.
Nederburg has done it again! The Paarl winery again features in the esteemed ‘World’s Most Admired Wine Brands’ top 50 list by Drinks International, a UK-based publication, for a third consecutive year. And in 41st position, Nederburg is the highest placed of the three South African wineries featured on this year’s list.