Graça is a friendly, exuberant wine. It has warmth, charm, a "cheeky" personality and a continental image. The blend appeals to both occasional and knowledgeable drinkers. The brand suits a fun-loving, outgoing lifestyle.
Conveniently packaged in both 750ml and 375ml (the Bambino), Graça can be enjoyed either when dining with friends at a restaurant or alone at home.
Graça is packaged in a most unusual bottle and label reminiscent of imported wines. The packaging has an upmarket presence with a difference. Graça was first launched in 1983, followed by a Rose extension in 1999.
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Latest Graça Brand Activity
South Africa’s favourite talking, eating, drinking, laughing, singing, sharing wine is celebrating its 30th birthday. Fun, affordable, and best shared with friends, this cheeky Portuguese-style white wine has found its way onto tables around the country since its launch in 1983.
Graça, South Africa’s talking, eating, drinking, laughing, singing and sharing wine has found an ingenious solution for the ham-handed or inner-klutz of us all.
Graça, South Africa’s favourite talking, eating, drinking, laughing, singing, and above all, sharing wine, has blown its top, changing from its traditional cork closure to a screwcap.
Show mom how much you care, and book a table at The Red Table restaurant at Nederburg in Paarl this Mother’s Day, 14 May. Bring the whole family together with a heartfelt celebration in an atmosphere that exudes heritage interwoven with contemporary flair.
Global creative industry network, AdForum, recently featured Nederburg’s global television commercial as one of its top 5 alcohol TV advertisements globally (http://www.adforum.com/top5/alcohol/37). The selection panel included AdForum’s creative teams in the USA and France.
The annual Nederburg Charity Auction cheque handover took place on Friday, 10 March at Nederburg Wine Estate, where two deserving Boland based organisations were the recipients of funds raised at last year’s annual charity auction.
Nederburg is bringing the narrative of its history and heritage to consumers through a creative, interactive promotional campaign that launches in participating restaurants in South Africa in early March.