Makeover for brand stalwart Chappies — fastmoving.co.za - Retail South Africa

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	makeover-for-brand-stalwart-chappies
	Did you know? South African bubblegum icon Chappies has had its first makeover in 50 years in preparation for a major consumer relaunch in 2008. The Cadbury South Africa brand, which was created specifically for the SA market in the late 1940s, has been updated to boost its appeal to the current generation of the country's children. Read More >>

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