SA BREWERIES
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SAB is South Africaâs leading producer and distributor of alcoholic and non-alcoholic beverages and one of the nationâs largest manufacturing firms. The company operates seven breweries and 40 depots in South Africa with an annual brewing capacity of 3.1 billion litres. Its portfolio of beer brands meets the needs of a wide range of consumers and includes five of the countryâs top six most popular beer brands â namely Carling Black Label, Hansa Pilsener, Castle Lager, Castle Lite and Castle Milk Stout. Its full brand portfolio includes ten beers and five flavoured alcoholic beverages. T +27 11 881 8111 / F +27 11 881 8030 www.sabreweries.co.za / |
![]() | Carling Black LabelWith its brown bottle and distinctive red and black label, the packaging elicits images of heat and thirst and reinforces the notion of 'just reward for a hard day's work'. These ideals are embodied in its payoff line - 'More Refreshment, More Reward at the End of the Day' Click here for the Carling Black Label product catalogue |
![]() | CastleThe hot, dry climate of the South African Highveld demanded a somewhat dry, somewhat bitter, never sweet brew - a brew perfectly balanced to slake the thirsts of hard-working miners and prospectors. Castle is deeply woven into the very fabric of South Africa, continually evolving to reflect a society in transition. Click here for the Castle product catalogue |
![]() | Castle LiteAs a line extension of Castle Lager, Castle Lite was launched in January 1994 as a new premium beer offering. Click here for the Castle Lite product catalogue |
![]() | Castle Milk StoutHansa Pilsener has an alcohol content of 4.5% and contains only 135 kJ per 100ml. It also has the lowest carbohydrate content of SAB beers at 1.7 grams per 100 ml. Hansa is available in 340ml bottles and cans, 375ml and 750ml returnable bottles, and in draught in selected outlets.
Click here for the Castle Milk Stout product catalogue |
![]() | Hansa PilsenerWith its less bitter taste and the distinctive 'kiss' of the Saaz Hop, Hansa Pilsener is the uniquely thirst quenching, 'Refreshingly Different' beer for the individual. Click here for the Hansa Pilsener product catalogue |
Latest Activity
![]() | 20 APR 2011 |
Castle Lite is about to leave other beers out in the cold. The South African Breweries recently announced that premium brand Castle Lite will be the first beer in South Africa to do innovative new packaging that includes a temperature sensitive inked indicator showing optimal enjoyment temperature. The innovation has been made available on pack and in store since mid-October this year.
![]() | 01 MAR 2011 |
Following the global trend of premiumisation in beer, the South African Breweries (SAB) Ltd has announced the introduction of a new premium apple ale in the flavoured alcoholic beverages (FAB) sector. Blakes & Doyle Premium Dry Apple Ale will hit the shelves on 1 October 2008.
![]() | 02 JAN 2011 |
âDuring 2007, we increased our level of product innovation to match competitor activity with the launch of a new lemon flavour variant of our Brutal Fruit offering and Sarita, a new apple flavoured malt drink. Such was Saritaâs success that we launched a variant, Sarita Ruby Dry, earlier this year and another Brutal Fruit variant, Passionate Peach, in November last year.
![]() | 01 SEP 2010 |
Brandhouse Beverages (Pty) Ltd welcomes the Advertising Standards Authorityâs decision in ordering SAB to withdraw its âDemand Moreâ catalogue.
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30/11/2011 - 10:01
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SAB grows market share and revenue
18/11/2011 - 08:20
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18/11/2011 - 08:01
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10/11/2011 - 10:02
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26/10/2011 - 10:16
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25/10/2011 - 08:23
SABMiller official confirms delay saying the process was awaiting approval of some documents by parties including Tanzaniaâs capital markets regulator
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Winemaker Bodegas Riojanas Targets Annual Profit Growth of as Much as 10%
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Report of buyout talks sends SABMiller up 10%
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French wine producer reports success with ProLiner PP30
04/10/2011 - 10:30
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Diageo Outbids SABMiller, Heinekein With $225 Million For Ethiopian Brewer
04/10/2011 - 09:45
Diageo Plc (DGE), the worldâs largest distiller, agreed to buy Ethiopiaâs state-owned Meta Abo Brewery for $225 million after outbidding SABMiller Plc (SAB) and Heineken NV. (HEIA)
Ad industry unites against ban
03/10/2011 - 08:26
Cape Town - Members of the advertising industry have come together in an effort to prevent the government's proposed ban on alcohol advertising, it emerged on Friday.
Alcohol ad ban will close firms - agency
30/09/2011 - 08:56
Johannesburg - Banning alcohol advertising will force small and medium outdoor advert companies to close down, Out of Home Media SA (OHMSA) said on Thursday.
SAB launches Brutal Fruit in new packaging
29/09/2011 - 10:24
South African Breweries (SAB) brand and alcohol-based cooler Brutal Fruit has relaunched with a new look from SpearPackaging Africa.
Alcohol ad ban for sponsors, says minister
29/09/2011 - 09:09
Health Minister Aaron Motsoalediâs proposed ban on liquor advertising would wipe out all sports sponsorships by alcohol companies if it became law.
SABâs past 12 years a lot to swallow
26/09/2011 - 08:46
In 1999 at the time South African Breweries transferred its primary listing to London it was a very big fish in a small pond. Just more than 12 years and about $30 billion (R247bn) worth of acquisitions later, SABMiller is a big fish in a very big pond. In terms of revenue it is the second largest beer group in the world, trailing a good bit behind Anheuser-Busch-Inbev (AB-Inbev).
South African wine bottles get 'smart'
23/09/2011 - 14:28
South African website wine.co.za is offering free QR-codes - codes that can be read by smartphones - to local wine estates for use on their bottles, giving consumers quick and easy access to information about the wine on the internet.
Australian wine seeks new markets amid falling sales
23/09/2011 - 10:48
New figures show sales of Australian wine have fallen sharply as the industry faces its worst slowdown in a decade and a half.
Bosses defend iconic Foster's sale
22/09/2011 - 08:55
Sydney - Foster's executives on Thursday defended the decision to approve a takeover for the iconic Australian brewer that will put it in foreign hands for the first time in its 150-year history.
Restrictions looming for liquor advertising
19/09/2011 - 09:07
The recent call for a total ban on the advertising of alcohol by the national Minister of Health prompted the organisers of the 3rd Annual Western Cape Liquor Conference include this issue for discussion at the conference held on the 9th of September.
SABMillerâs application rejected
09/09/2011 - 08:54
Fosterâs rejected SABMiller offer worth A$9,25bn or A$4,7675 per share as too low, company says it is open to discussing a "sensible" bid
Michael Fridjhon Wine
02/09/2011 - 15:38
Old wine is something of an acquired taste. For many enthusiasts, anything with more than 10 years in the bottle is an unknown experience. The culture of ageing wine began its retreat in the inflationary years of the 1970s. It gathered pace as producers developed ways â such as focusing on early-release varieties â to make their wines market-ready sooner.
SAB: Licence moratorium harms economy
02/09/2011 - 08:25
Johannesburg - A six-month moratorium on the issuing of new liquor licences in Gauteng is hurting the economy, SA Breweries (SAB) said on Thursday.
No outright ban on alcohol ads seen
31/08/2011 - 13:36
But team plans "significant" restrictions on alcohol advertising and, possibly, a ban in particular segments of the media
Gauteng liquor licence moratorium stays
30/08/2011 - 08:36
Pretoria - The chaos at the Gauteng Liquor Board would become worse if an urgent application for the setting aside of a moratorium on issuing licences were to be granted.
Weak Fosterâs results give SABMillerâs offer a chance
29/08/2011 - 08:30
A sustained appreciation in the value of the Australian dollar or the arrival of an aggressive private equity player are regarded as the only factors that might impede SABMillerâs success in acquiring control of Australian brewer Fosterâs.
SA vineyard workers maltreated - report
23/08/2011 - 10:36
Johannesburg - Workers at vineyards producing South Africa's internationally renowned wines are denied many of their basic rights, a Human Rights Watch (HRW) report said on Tuesday.
SABMiller make new offer for Fosterâs
17/08/2011 - 08:40
SABMiller has made a new offer to acquire the Australian brewer after the original offer was rejected
South African Wines reached milestone - 10 local wines achieve perfect score
15/08/2011 - 08:52
August 11, saw SAWi celebrating the achievements of South Africaâs top wines with laureates and guests welcomed at Longridge Wine Estate in Stellenbosch. This was indeed an historic occasion, considering the results which is setting a new quality benchmark for South African wines with no less than 10 wines achieving a perfect 100 points.
SA wine bottling industry in economic decline
10/08/2011 - 14:26
The Simondium bottling plant of FirstCape Vineyards, the biggest exporter of SA wine to the UK, stands idle, with 25 workers laid off.
How much is a bottle of wine really worth?
28/07/2011 - 09:12
The Worldâs most expensive bottle of white wine was recently purchased for ÂŁ75,000 by a private collector by the name of Christian Vanneque. This rare bottle of white wine, an 1811 Chateau dâYquem will be on display at Christian Vannequeâs restaurant, the SIP Sunset Grill in Bali, Indonesia, when this establishment opens in September.
Most expensive bottle of white wine ever sold for ÂŁ75,000
27/07/2011 - 11:38
This is certainly a bottle of wine to save for a very special occasion. The precious bottle of 1811 Château dâYquem today became the world's most valuable bottle of white wine, after it was sold for ÂŁ75,000.
Backlash against SABMiller pay plan
22/07/2011 - 10:27
London - Brewer SABMiller suffered a backlash from investors when 16% of shareholders voting at the company's annual shareholder meeting opposed last year's pay awards to directors.
SABMiller beer volumes rise
22/07/2011 - 10:18
London - Brewer SABMiller reported a rise in first-quarter beer volumes led on continued growth in emerging markets, but kept the market guessing if it will sweeten its bid for Australia's Fosters.
Government backs new wine tourism Vindaba to boost SA tourism
14/07/2011 - 15:28
As the National Tourism Sector Strategy works towards positioning South Africa as one of the worldâs top 20 travel destinations by 2020, key stakeholders in wine and tourism are uniting to present the countryâs first specialist wine tourism exhibition, Vindaba.
Alcohol ad ban would cost jobs and revenue: analyst
07/07/2011 - 10:41
A complete ban on alcohol advertising will result in a total loss of revenue, including sponsorship, sports development leveraging, events and below the line activities, of R2.6 billion, a preliminary impact study has found.
SABMiller and Foster's can benefit â Moody's
29/06/2011 - 09:19
SABMillerâs A$9.5 billion (R68.4bn) takeover offer for Foster's Group would benefit both companies' earnings and help them cut costs if a deal was completed, Moody's Investors Service said yesterday.
Investec punts SABMiller despite Foster's bid
28/06/2011 - 12:08
London - Investec Securities recommended buying shares in SABMiller [JSE:SAB] on Tuesday as it became one of the first brokers to see the positive in its bid for Australian beermaker Fosterâs Group.
SAB awarded for water care efforts - Top honours for 2nd consecutive year
27/06/2011 - 12:29
The South African Breweries Limited's (SAB) progressive efforts to conserve water have been acknowledged for a second consecutive year during the annual Mail and Guardian Greening the Future Awards, held in Hyde Park, Johannesburg, yesterday.
Fosterâs rejects SABMiller offer
21/06/2011 - 12:42
Fosterâs Group on Tuesday rejected a non-binding, conditional proposal from the worldâs second-largest brewer, SABMiller .
SABMiller share falls as Fosterâs bid rejected
21/06/2011 - 00:00
JOHANNESBURG - The SABMiller share price dropped R8.40 or 3.5% to R234.70 hours after the board of Fosterâs, the iconic Australian brewer, rejected SABMillerâs A$11.2bn bid.
Amarula's secret recipe revealed
09/06/2011 - 09:48
Cape Town - Distellâs secret regarding the composition of its Amarula Cream liqueur is out and there is speculation that the liqueurâs image could suffer in the eyes of consumers.
Old Mutual Trophy Wine Show 2001 Awards - An Unsurprising Surprise
06/06/2011 - 15:06
In the most closely contested race since the inaugural event in 2002, Spier edged ahead of Thelema Mountain Vineyards to take the Fairbairn Capital Trophy for the Top Producer at the 2011 Old Mutual Trophy Wine Show.
brandhouse Responsible Drinking Media Awards winners announced
06/06/2011 - 14:28
The winners of the 2011 brandhouse Responsible Drinking Media Awards were announced at a cocktail reception ceremony at the Radisson Blu Gautrain Hotel in Sandton, Johannesburg on Wednesday (1 June) evening.
SABMiller sells stake in Kenya Breweries
06/06/2011 - 07:58
Johannesburg - SABMiller on Monday announced that its subsidiary SABMiller Africa has agreed to sell its 20% shareholding in Kenya Breweries to East African Breweries for about $225m in cash.
SAB denies MECâs licences claim
02/06/2011 - 13:03
SOUTH African Breweries (SAB), the local unit of SABMiller , has expressed concern about comments by Gauteng economic development MEC Qedani Mahlangu on the sale of liquor to unlicensed outlets, saying it does not sell liquor to people who do not have licences, as she claimed in a press briefing on Tuesday.
Best of wine tourism awards open on new wave of optimism
27/05/2011 - 09:31
New Government backing for South African wine tourism, Cape Townâs selection as the top city in the Travelersâ Choice Destination by the worldâs largest travel site, TripAdvisor, and the inclusion of three Cape restaurants on the 2011 S.Pellegrino Worldâs 100 Best Restaurants list were all great news for local wineries, said industry spokesperson AndrĂŠ Morgenthal.
SABMillerâs profit floats higher on strong volume growth
20/05/2011 - 10:24
SABMillerâs South African subsidiary, SAB, posted strong results in the year to March as both lager and soft drink volumes increased and a new business strategy launched in 2009 gained traction.
Emerging markets boost SABMiller
19/05/2011 - 11:22
London - Strong growth in the emerging markets of Africa, Asia and Latin America helped brewing giant SABMiller beat forecasts with a 19% rise in annual earnings while Europe and North America proved tougher.
Hong Kong is a bipolar market for wine, says expert on Asia
17/05/2011 - 08:25
Hong Kong is the Wall Street of Asia and the home of fine wine, deep pockets and big cellars, according to Debra Meiburg, a Master of Wine, international wine judge and consultant to producers trading in Asian markets.
A sobering thought
10/05/2011 - 16:12
The threat of a ban on alcohol advertising looms large â and has massive implication to our industry. Tanya Farber and Jeremy Daniel investigate.
Cape wine masters graduate
09/05/2011 - 15:03
Three new graduates have been awarded Diplomas as Cape Wine Masters at a ceremony being hosted by Lourensford Estate in Somerset West on Friday, May 6.
Self-taught winemaker wins Van Ryn's award for Brandy excellence
09/05/2011 - 08:56
Newly graduated Cape Wine Master (CMW) Mary-Lou Nash is the 2011 winner of the Van Rynâs Award for Brandy Excellence, achieving the highest score in the section of the Cape Wine Academyâs Cape Wine Mastersâ examination, devoted to brandy.
Distellâs amazing legal battle to save tax on Amarula
05/05/2011 - 17:11
LIQUOR giant Distell waged â and lost â a four-year legal battle to avoid paying higher excise duty on its flagship liqueur Amarula after it was classified as a spirit-based drink, rather than a wine-based one, court documents show.
SABMiller finance chief to retire
04/05/2011 - 11:11
London - Global brewer SABMiller [JSE:SAB] said its Chief Financial Officer Malcolm Wyman would retire at end-August to be replaced by internal candidate James Wilson, which is likely to throw the spotlight on when Chief Executive Graham Mackay decides to retire.
SAB questions authority of regulator
06/04/2011 - 00:00
PRETORIA â The world has changed for antitrust regulators in SA and the Competition Tribunal had to recognise that, South African Breweries (SAB) said yesterday as it argued for the regulator to set aside the complaint referred to it by the Competition Commission.













