CASTLE LAGER
The Great South African Beer
Representing the best of South Africa - its hopes, its dreams and aspirations - is the ethos of Castle Lager. This great South African beer brewed from the finest natural ingredients continues to satisfy South Africa's thirst like no other. From its humble beginnings in the 1890s when it was brewed to quench the thirsts of hard-working, hard drinking prospectors in the midst of the dusty gold-rush boom town that was Johannesburg. Till today, when it satisfies the thirst of many that make up the dynamic modern African society that we live in, Castle Lager continues to be interwoven into the very fabric of our changing society. Skyscrapers have mushroomed from shantytowns, horse-drawn carts morphed into sleek fuel-injected cars but due to the hot and dry climate of South Africa, we still require a beer that is both full flavoured and thirst quenching. A beer that is "Perfectly Balanced to satisfy a South African thirst"
Castle remains part and parcel of the many dimensions of our amazing country and inspires pride in belonging by highlighting our unique approach and attitude to the many facets of South African life, from sport to music, art and culture. Like the vuvuzelas which were proudly blown in the streets of Soweto, down to the gentrified corridors of Switzerland when Sepp Blatter announced that South Africa was bestowed as the host country for the 2010 Fifa World Cup, Castle was there from its direct support of the bid to the clinking of celebratory glasses. In addition Castle celebrates South Africans unique ability to see beyond the immediate limitations to the possibilities and potential that exists in our country. It epitomises the pioneering South African values of determination, resourcefulness, resilience and optimism.
Together, all these instances prove just how much our values, our interests - and every aspect of our South African lives - are ingrained in the DNA of one brew created to satisfy a South African thirst: Castle Lager.
For Your Interest...
Castle Lager contains 165kJ per 100ml and has an alcohol content of 5%. It is available in 340ml bottles & cans, 375ml and 750ml bottles as well as 500ml cans. As well as its many local awards, Castle Lager was named Grand Champion at the Brewing Industry International Awards at Burton-Upon-Trent in England and was awarded Gold at the Australian International Brewing Awards in 2000.
The Great South African Beer
Representing the best of South Africa - its hopes, its dreams and aspirations - is the ethos of Castle Lager. This great South African beer brewed from the finest natural ingredients continues to satisfy South Africa's thirst like no other. From its humble beginnings in the 1890s when it was brewed to quench the thirsts of hard-working, hard drinking prospectors in the midst of the dusty gold-rush boom town that was Johannesburg. Till today, when it satisfies the thirst of many that make up the dynamic modern African society that we live in, Castle Lager continues to be interwoven into the very fabric of our changing society. Skyscrapers have mushroomed from shantytowns, horse-drawn carts morphed into sleek fuel-injected cars but due to the hot and dry climate of South Africa, we still require a beer that is both full flavoured and thirst quenching. A beer that is "Perfectly Balanced to satisfy a South African thirst"
Castle remains part and parcel of the many dimensions of our amazing country and inspires pride in belonging by highlighting our unique approach and attitude to the many facets of South African life, from sport to music, art and culture. Like the vuvuzelas which were proudly blown in the streets of Soweto, down to the gentrified corridors of Switzerland when Sepp Blatter announced that South Africa was bestowed as the host country for the 2010 Fifa World Cup, Castle was there from its direct support of the bid to the clinking of celebratory glasses. In addition Castle celebrates South Africans unique ability to see beyond the immediate limitations to the possibilities and potential that exists in our country. It epitomises the pioneering South African values of determination, resourcefulness, resilience and optimism.
Together, all these instances prove just how much our values, our interests - and every aspect of our South African lives - are ingrained in the DNA of one brew created to satisfy a South African thirst: Castle Lager.
For Your Interest...
Castle Lager contains 165kJ per 100ml and has an alcohol content of 5%. It is available in 340ml bottles & cans, 375ml and 750ml bottles as well as 500ml cans. As well as its many local awards, Castle Lager was named Grand Champion at the Brewing Industry International Awards at Burton-Upon-Trent in England and was awarded Gold at the Australian International Brewing Awards in 2000.
VIEW OUR PRODUCTS AND VARIANTS
Castle Lager Bottle
Castle Lager
The dry and arid conditions of the Highveld in the 1890's required a beer that was both full flavoured and thirst quenching - a beer that is perfectly balanced to satisfy a South African thirst. It is a standard-strength lager with a legacy of quality. (5% alcohol by volume).
| Product Code | |
| Unit Size | 750ml(single unit) |
| Unit Barcode | 6003326003629 |
| Shrink Barcode | |
| Shrink Config | |
| Case Barcode | |
| Case Config | 1x750ml |
 |
Castle Lager
The dry and arid conditions of the Highveld in the 1890's required a beer that was both full flavoured and thirst quenching - a beer that is perfectly balanced to satisfy a South African thirst. It is a standard-strength lager with a legacy of quality. (5% alcohol by volume).
| Product Code | |
| Unit Size | 375ml(single unit) |
| Unit Barcode | |
| Shrink Barcode | |
| Shrink Config | |
| Case Barcode | |
| Case Config | 1x375ml |
 |
Castle Lager
The dry and arid conditions of the Highveld in the 1890's required a beer that was both full flavoured and thirst quenching - a beer that is perfectly balanced to satisfy a South African thirst. It is a standard-strength lager with a legacy of quality. (5% alcohol by volume).
| Product Code | |
| Unit Size | 340ml(shrink/6 bottle) |
| Unit Barcode | |
| Shrink Barcode | |
| Shrink Config | |
| Case Barcode | 6003326001144 |
| Case Config | 4x340ml(shrink/6 bottle) |
 |
Castle Lager Can
Castle Lager
The dry and arid conditions of the Highveld in the 1890's required a beer that was both full flavoured and thirst quenching - a beer that is perfectly balanced to satisfy a South African thirst. It is a standard-strength lager with a legacy of quality. (5% alcohol by volume).
| Product Code | |
| Unit Size | 340ml(shrink/6 can) |
| Unit Barcode | 6003326001236 |
| Shrink Barcode | |
| Shrink Config | |
| Case Barcode | 6003326001007 |
| Case Config | 4x340ml(shrink/6 can) |
 |
Castle Lager
The dry and arid conditions of the Highveld in the 1890's required a beer that was both full flavoured and thirst quenching - a beer that is perfectly balanced to satisfy a South African thirst. It is a standard-strength lager with a legacy of quality. (5% alcohol by volume).
| Product Code | |
| Unit Size | 450ml(shrink/6 can) |
| Unit Barcode | 6003326001335 |
| Shrink Barcode | |
| Shrink Config | |
| Case Barcode | 6003326001083 |
| Case Config | 4x450ml(shrink/6 can) |
 |
Related Activity
 | 20 APR 2011 |
Castle Lite is about to leave other beers out in the cold. The South African Breweries recently announced that premium brand Castle Lite will be the first beer in South Africa to do innovative new packaging that includes a temperature sensitive inked indicator showing optimal enjoyment temperature. The innovation has been made available on pack and in store since mid-October this year.
 | 01 MAR 2011 |
Following the global trend of premiumisation in beer, the South African Breweries (SAB) Ltd has announced the introduction of a new premium apple ale in the flavoured alcoholic beverages (FAB) sector. Blakes & Doyle Premium Dry Apple Ale will hit the shelves on 1 October 2008.
 | 02 JAN 2011 |
“During 2007, we increased our level of product innovation to match competitor activity with the launch of a new lemon flavour variant of our Brutal Fruit offering and Sarita, a new apple flavoured malt drink. Such was Sarita’s success that we launched a variant, Sarita Ruby Dry, earlier this year and another Brutal Fruit variant, Passionate Peach, in November last year.
 | 01 SEP 2010 |
Brandhouse Beverages (Pty) Ltd welcomes the Advertising Standards Authority’s decision in ordering SAB to withdraw its “Demand More” catalogue.
Related News
Liquor groups to benefit from African market
10/05/2012 - 08:35
Johannesburg - Producers of alcoholic beverages - brewers in particular - stand to benefit from the growing consumer market in Africa as more people on the continent move out of poverty, says Moody's Investors Service in a new report published on Wednesday.
Brewing giant InBev profits soar
02/05/2012 - 07:36
Brussels - The world's leading brewer Anheuser-Busch InBev, maker of Budweiser, Beck's and Stella Artois, posted on Monday a 75% jump in first quarter net profit to $1.69bn.
Alan Clark to take over as SABMiller CEO in 2013
23/04/2012 - 14:08
Brewer SABMiller said on Monday that Alan Clark, currently head of its European business, would become chief operating officer in July, preparing the ground for him to succeed Graham Mackay as CEO.
Battle looms over shock move to ban liquor ads
16/04/2012 - 11:39
A shock draft bill from the Department of Health that totally prohibits the advertising and promotion of alcoholic products is being reworked behind closed doors by an interdepartmental government task team.
Initiative to boost SA-India trade
30/03/2012 - 09:28
Deputy Minister of Trade and Industry Elizabeth Thabethe is leading a delegation of South African companies to India next week, she said on Friday, to promote trade and investment between the two countries.
