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Selati Sugar
It’s rare for a regional brand to feature among the top ten household brands in the country. Even more rare for a traditional low interest brand to hold its own against tough competition not only in its own narrow market segment, but also compete for space in this hotly-contested basket against big spending iconic brands. But that is exactly what Selati sugar has achieved.

Sweet and slow

The secret behind the brand’s success is the alignment of all the ‘mind’ variables with the ‘market variables’ as seen through the eyes of the target market. “90 percent of the sugar consumed in South Africa is consumed by the black market , a market that is absolutely unapologetic about its love of sugar, and hugely brand loyal,”

Selati sugar is thus 100% focused on its core target market of black woman aged between 19 and 49, living primarily in peri-urban or rural areas in Gauteng, Limpopo, Mpumalanga and North West regions. (Only recently, with the new mill in Pongola, is the brand beginning to focus on the Western Cape and Kwa Zulu Natal.)

Everything that the brand office does –from packaging to positioning, advertising to pricing, sales and distribution – is led by its core consumers.

One of the reasons that the brand is so popular amongst black woman is the strength of its packaging. Recognising that its core consumers do not decant sugar, Selati is packed in a strong durable double-leaf brown paper bag with an easy pour spout.

New to the Selati sweetening is the range of sucralose, non-nutritive sweeteners. The range proposition includes a trusted Swiss formulation, 95% less kilojoules, discreet hygiene convenient packaging in the form of dispensers, table top packets and unique and innovative twist dispensers. All the products are endorsed by Diabetics SA and The GI Foundation. 
CONTACT CONTACT DETAILS
t +27 11 254 0200 / f +27 11 312 0715 / http://www.selati.co.za/ / sales@qualitysugars.co.za / more details

Sucralose Low Kilojule Sweetener

Selati Sweetener Dispenser 300 Tablets

Unit Size16.5g
Unit Barcode6001345203198
  
Shrink Barcode16001345203195
Shrink Config6 x 16.5g
  
Case Barcode26001345203192
Case Config12 x 6 x 16.5g
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Selati Sweetener Dispenser 300 Tablets

Selati Sweetener Refill Sachets 5 x 100 Tablets

Unit Size27.5g
Unit Barcode6001345203204
  
Shrink Barcode16001345203201
Shrink Config6 x 27.5g
  
Case Barcode26001345203208
Case Config12 x 6 x 27.5g
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Selati Sweetener Refill Sachets 5 x 100 Tablets

Selati Sweetener Sticks x 100

Unit Size90g
Unit Barcode6001345203211
  
Shrink Barcode16001345203218
Shrink Config6 x 90g
  
Case Barcode26001345203215
Case Config12 x 6 x 90g
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Selati Sweetener Sticks x 100

Selati Sweetener Powder - Twist Dispenser

Unit Size86g
Unit Barcode6001345203228
  
Shrink Barcode16001345203225
Shrink Config6 x 86g
  
Case Barcode26001345203222
Case Config12 x 6 x 86g
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Selati Sweetener Powder - Twist Dispenser

Selati Sweetener Dispenser Promo Pack

Selati Sweetener Dispenser Promo Pack 300 Tablets + 200
diabeticgi foundation
Unit Size27.5g
Unit Barcode6001345203235
  
Shrink Barcode16001345203232
Shrink Config6 x 27.5g
  
Case Barcode26001345203239
Case Config12 x 6 x 27.5g
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Selati Sweetener Dispenser Promo Pack

Unrefined Brown Sugar

Selati Muscovado 750g

Unit Size750g
Unit Barcode600134520306-8
  
  
Case Barcode2600134520306-9
Case Config18 x 750g
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Selati Muscovado 750g

Selati Demerara 750g

Unrefined Sugar Blended With Aromatic Treacle Syrup
Unit Size750g
Unit Barcode6001345203082
  
  
Case Barcode2600134520308-6
Case Config18 x 750g
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Selati Demerara 750g

Selati Plantation Select 750g

Lightly Washed Specially Selected Unrefined Sugar
Unit Size 750g
Unit Barcode6001345203075
  
  
Case Barcode26001345203079
Case Config18 x 750g
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Selati Plantation Select 750g

Stevia Sweeteners

Stevia is a 100% natural and zero calorie sweetener. It is extracted from the leaves of the Stevia plant, which has been used as a sweetener by the indigenous people of Bolivia and Brazil for over 400 years. Formulated by our Swiss experts, Selati Stevia Sweeteners sweetens just like sugar without the extra kilojoules and is ideal as part of your balanced eating plan! Diabetics South Africa, the GI Foundation, and the Islamic Council of South Africa have endorsed Selati Stevia Sweeteners. Selati low kilojoule Stevia Sweetener is aspartame free.

Selati Low Kilojoule Stevia Sweeteners 200 x 100 tablets

Product Code10780
Unit Size16.5g
Unit Barcode600134520334-1
  
Shrink Barcode1600134520334-8
Shrink Config6 X 80 sticks
  
Case Barcode2600134520334-5
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Selati Low Kilojoule Stevia Sweeteners 200 x 100 tablets

Selati Low Kilojoule Stevia Sweeteners 80 Sticks

Unit Size72g
Unit Barcode600134520336-5
  
Shrink Barcode1600134520336-2
Shrink Config6 x 80 sticks
  
Case Barcode2600134520336-9
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Selati Low Kilojoule Stevia Sweeteners 80 Sticks

Pure White Cane Sugar

Selati White 500g

Product Code10001
Unit Size500g
Unit Barcode600134500190-9
  
Shrink Barcode3600134520126-3
Shrink Config7.5kg x 120 BALES
  
Case Barcode1600134520017-0
Case Config15 x 500g
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Selati White 500g

Selati White 1kg

Product Code10003
Unit Size1kg
Unit Barcode600134500070-4
  
Shrink Barcode3600134520127-0
Shrink Config15kg x 60 BALES
  
Case Barcode1600134520018-7
Case Config15 x 1kg
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Selati White 1kg

Selati White 2.5kg

Product Code10474
Unit Size2.5kg
Unit Barcode600134500020-9
  
Shrink Barcode3600134520312-0
Shrink Config20kg x 50 BALES
  
Case Barcode2600134520312-3
Case Config8 x 2.5kg
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Selati White 2.5kg

Selati White 2.5kg

Product Code10006
Unit Size2.5kg
Unit Barcode600134500020-9
  
Shrink Barcode3600134501020-9
Shrink Config20kg x 40 BALES
  
Case Barcode600134501020-8
Case Config10 x 2.5kg
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Selati White 2.5kg

Selati White 5kg

Product Code10008
Unit Size5kg
Unit Barcode600134520033-3
  
Shrink Barcode3600134520033-4
Shrink Config20kg x 50 BALES
  
Case Barcode160034520033-0
Case Config4 x 5kg
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Selati White  5kg

Selati White 10kg (Inland)

Product Code10009
Unit Size10kg
Unit Barcode600134500220-3
  
Shrink Barcode3600134500220-4
Shrink Config10kg x 100 BALES
  
Case Barcode600134500220-3
Case Config1 x 10kg
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Selati White 10kg (Inland)

Selati White 10kg (Coastal)

Product Code10476
Unit Size10kg
Unit Barcode600134520314-3
  
Shrink Barcode3600134520314-4
Shrink Config10kg x 100 BALES
  
Case Barcode600134520314-3
Case Config1 x 10kg
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Selati White 10kg (Coastal)

Selati White 12.5kg (Inland / National)

Product Code10010
Unit Size12.5kg
Unit Barcode600134500060-5
  
Shrink Barcode3600134500060-6
Shrink Config12.5kg x 80 BALES
  
Case Barcode600134500060-5
Case Config1 x 12.5kg
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Selati White 12.5kg  (Inland / National)

Selati White 12.5kg (Coastal)

Product Code10478
Unit Size12.5kg
Unit Barcode600134520315-0
  
Shrink Barcode3610034520315-1
Shrink Config12.5kg x 80 BALES
  
Case Barcode600134520315-0
Case Config1 x 12.5kg
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Selati White 12.5kg (Coastal)

Golden Brown Sugar

Selati Golden Brown 500g

Product Code10491
Unit Size500g
Unit Barcode600134520030-2
  
Shrink Barcode3600134520176-8
Shrink Config7.5kg x 150 BALES
  
Case Barcode2600134520083-2
Case Config15 x 500g
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Selati Golden Brown 500g

Selati Golden Brown 500g

Product Code10013
Unit Size500g
Unit Barcode600134520030-2
  
Shrink Barcode3600134520030-3
Shrink Config12.5kg x 80 BALES
  
Case Barcode1600134520050-7
Case Config25 x 500g
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Selati Golden Brown 500g

Selati Golden Brown 1kg

Product Code10492
Unit Size1kg
Unit Barcode600134520040-1
  
Shrink Barcode3600134520177-5
Shrink Config15kg x 64 BALES
  
Case Barcode2600134520084-9
Case Config15 x 1kg
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Selati Golden Brown 1kg

Selati Golden Brown 2kg

Product Code10015
Unit Size2kg
Unit Barcode600134520041-8
  
Shrink Barcode3600134520041-9
Shrink Config20kg x 49 BALES
  
Case Barcode1600134520041-5
Case Config10 x 2kg
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Selati Golden Brown 2kg

Selati Golden Brown 5kg

Product Code10016
Unit Size5kg
Unit Barcode600134520042-5
  
Shrink Barcode3600134520042-6
Shrink Config5kg x 200 BALES
  
Case Barcode600134520042-5
Case Config1 x 5kg
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Selati Golden Brown 5kg

Selati Golden Brown 10kg

Product Code10017
Unit Size10kg
Unit Barcode600134520043-2
  
Shrink Barcode3600134520043-3
Shrink Config10kg x 90 BALES
  
Case Barcode600134520043-2
Case Config1 x 10kg
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Selati Golden Brown 10kg

Selati Golden Brown 25kg

Product Code10018
Unit Size25kg
Unit Barcode600134520070-8
  
Shrink Barcode3600134520070-9
Shrink Config25kg x 40 BALES
  
Case Barcode600134520070-8
Case Config1 x 25kg
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nutrition facts
Selati Golden Brown 25kg

Castor Snow / Icing Snow Sugar

Selati Icing Snow 500g

Product Code10640
Unit Size500g
Unit Barcode600134502004-7
  
Shrink Barcode1600134520316-4
Shrink Config24 x 500g
  
Case Barcode2600134520316-1
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Selati Icing Snow 500g

Selati Icing Snow 1kg

Product Code10450
Unit Size1kg
Unit Barcode600134520086-9
  
Shrink Barcode160034520086-6
Shrink Config12 x 1kg
  
Case Barcode2600134520086-3
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Selati Icing Snow 1kg

Selati Icing Snow 25kg

Product Code10048
Unit Size25kg
Unit Barcode6001345020085
  
Shrink Barcode36001345020086
Shrink Config25kg x 40 BALES
  
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Selati Icing Snow 25kg

Selati Castor Snow 500g

Product Code10641
Unit Size500g
Unit Barcode600134502005-4
  
Shrink Barcode1600134520317-1
Shrink Config24 x 500g
  
Case Barcode2600134520317-8
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Selati Castor Snow 500g

Selati Castor Snow 1kg

Product Code10451
Unit Size1kg
Unit Barcode6001345200876
  
Shrink Barcode1600134520087-3
Shrink Config12 x 1kg
  
Case Barcode2600134520087-0
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Selati Castor Snow 1kg

Selati Castor Snow 25kg

Product Code10049
Unit Size25kg
Unit Barcode6001345020092
  
Shrink Barcode6001345020093
Shrink Config25kg x 40 BALES
  
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Selati Castor Snow 25kg

White & Brown Sugar Sticks Sachets

Selati White 5g Sticks - 5kg Catering Box

Product Code10044
Unit Size5kg Box (5g x1000 = 5kg)
Unit Barcode600134520015-9
  
Shrink Barcode3600134520015-0
Shrink Config5kg x 100 BALES
  
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nutrition facts
Selati White 5g Sticks - 5kg Catering Box

Selati White 5g Sticks - 500g Retail Pack

Product Code10452
Unit Size500g
Unit Barcode600134520075-3
  
Shrink Barcode1600134520075-0
Shrink Config12 x 500g
  
Case Barcode2600134520075-7
high-resolution images
nutrition facts
Selati White 5g Sticks - 500g Retail Pack

Selati Brown 5g Sticks - 500g Retail Box

Product Code10453
Unit Size500g
Unit Barcode600134520076-0
  
Shrink Barcode1600134520076-7
Shrink Config12 x 500g
  
Case Barcode2600134520076-4
high-resolution images
nutrition facts
Selati Brown 5g Sticks - 500g Retail Box

CONTACT SELATI SUGAR

CONTACT DETAILS

Telephone +27 11 254 0200  Fax+27 11 312 0715  E-mail sales@qualitysugars.co.za  
Address Block M, Central Park, 16th Road, Midrand, 1685  
Postal PO Box 4477, Midrand, 1685  
Website http://www.selati.co.za/  

Related Activity

New low kilojule Sweetner range from Selati22
AUG
2012
New low kilojule Sweetner range from Selati
Consumers can enjoy sugar sweetness without sugar calories. It contains sucralose and is aspartame free.

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