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SELATI SUGAR

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Selati Sugar
It’s rare for a regional brand to feature among the top ten household brands in the country. Even more rare for a traditional low interest brand to hold its own against tough competition not only in its own narrow market segment, but also compete for space in this hotly-contested basket against big spending iconic brands. But that is exactly what Selati sugar has achieved.

Sweet and slow

The secret behind the brand’s success is the alignment of all the ‘mind’ variables with the ‘market variables’ as seen through the eyes of the target market. “90 percent of the sugar consumed in South Africa is consumed by the black market , a market that is absolutely unapologetic about its love of sugar, and hugely brand loyal,”

Selati sugar is thus 100% focused on its core target market of black woman aged between 19 and 49, living primarily in peri-urban or rural areas in Gauteng, Limpopo, Mpumalanga and North West regions. (Only recently, with the new mill in Pongola, is the brand beginning to focus on the Western Cape and Kwa Zulu Natal.)

Everything that the brand office does –from packaging to positioning, advertising to pricing, sales and distribution – is led by its core consumers.

One of the reasons that the brand is so popular amongst black woman is the strength of its packaging. Recognising that its core consumers do not decant sugar, Selati is packed in a strong durable double-leaf brown paper bag with an easy pour spout.

New to the Selati sweetening is the range of sucralose, non-nutritive sweeteners. The range proposition includes a trusted Swiss formulation, 95% less kilojoules, discreet hygiene convenient packaging in the form of dispensers, table top packets and unique and innovative twist dispensers. All the products are endorsed by Diabetics SA and The GI Foundation. 
CONTACT CONTACT DETAILS
t +27 / f +27 / / more details

Sucralose Low Kilojule Sweetener

Selati Sweetener Dispenser 300 Tablets

Product Code
Unit Size 16.5g
Unit Barcode 6001345203198
   
Shrink Barcode 16001345203195
Shrink Config 6 x 16.5g
   
Case Barcode 26001345203192
Case Config 12 x 6 x 16.5g
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nutrition facts
Selati Sweetener Dispenser 300 Tablets

Selati Sweetener Refill Sachets 5 x 100 Tablets

Product Code
Unit Size 27.5g
Unit Barcode 6001345203204
   
Shrink Barcode 16001345203201
Shrink Config 6 x 27.5g
   
Case Barcode 26001345203208
Case Config 12 x 6 x 27.5g
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Selati Sweetener Refill Sachets 5 x 100 Tablets

Selati Sweetener Sticks x 100

Product Code
Unit Size 90g
Unit Barcode 6001345203211
   
Shrink Barcode 16001345203218
Shrink Config 6 x 90g
   
Case Barcode 26001345203215
Case Config 12 x 6 x 90g
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Selati Sweetener Sticks x 100

Selati Sweetener Powder - Twist Dispenser

Product Code
Unit Size 86g
Unit Barcode 6001345203228
   
Shrink Barcode 16001345203225
Shrink Config 6 x 86g
   
Case Barcode 26001345203222
Case Config 12 x 6 x 86g
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nutrition facts
Selati Sweetener Powder - Twist Dispenser

Selati Sweetener Dispenser Promo Pack

Selati Sweetener Dispenser Promo Pack 300 Tablets + 200
diabeticgi foundation
Product Code
Unit Size 27.5g
Unit Barcode 6001345203235
   
Shrink Barcode 16001345203232
Shrink Config 6 x 27.5g
   
Case Barcode 26001345203239
Case Config 12 x 6 x 27.5g
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nutrition facts
Selati Sweetener Dispenser Promo Pack

Unrefined Brown Sugar

Selati Muscovado 750g

Product Code
Unit Size 750g
Unit Barcode 600134520306-8
   
Shrink Barcode
Shrink Config
   
Case Barcode 2600134520306-9
Case Config 18 x 750g
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Selati Muscovado 750g

Selati Demerara 750g

Unrefined Sugar Blended With Aromatic Treacle Syrup
Product Code
Unit Size 750g
Unit Barcode 6001345203082
   
Shrink Barcode
Shrink Config
   
Case Barcode 2600134520308-6
Case Config 18 x 750g
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Selati Demerara 750g

Selati Plantation Select 750g

Lightly Washed Specially Selected Unrefined Sugar
Product Code
Unit Size 750g
Unit Barcode 6001345203075
   
Shrink Barcode
Shrink Config
   
Case Barcode 26001345203079
Case Config 18 x 750g
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Selati Plantation Select 750g

Pure White Cane Sugar

Selati White 500g

Product Code 10001
Unit Size 500g
Unit Barcode 600134500190-9
   
Shrink Barcode 3600134520126-3
Shrink Config 7.5kg x 120 BALES
   
Case Barcode 1600134520017-0
Case Config 15 x 500g
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Selati White 500g

Selati White 1kg

Product Code 10003
Unit Size 1kg
Unit Barcode 600134500070-4
   
Shrink Barcode 3600134520127-0
Shrink Config 15kg x 60 BALES
   
Case Barcode 1600134520018-7
Case Config 15 x 1kg
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Selati White 1kg

Selati White 2.5kg

Product Code 10474
Unit Size 2.5kg
Unit Barcode 600134500020-9
   
Shrink Barcode 3600134520312-0
Shrink Config 20kg x 50 BALES
   
Case Barcode 2600134520312-3
Case Config 8 x 2.5kg
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Selati White 2.5kg

Selati White 2.5kg

Product Code 10006
Unit Size 2.5kg
Unit Barcode 600134500020-9
   
Shrink Barcode 3600134501020-9
Shrink Config 20kg x 40 BALES
   
Case Barcode 600134501020-8
Case Config 10 x 2.5kg
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Selati White 2.5kg

Selati White 5kg

Product Code 10008
Unit Size 5kg
Unit Barcode 600134520033-3
   
Shrink Barcode 3600134520033-4
Shrink Config 20kg x 50 BALES
   
Case Barcode 160034520033-0
Case Config 4 x 5kg
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Selati White 5kg

Selati White 10kg (Inland)

Product Code 10009
Unit Size 10kg
Unit Barcode 600134500220-3
   
Shrink Barcode 3600134500220-4
Shrink Config 10kg x 100 BALES
   
Case Barcode 600134500220-3
Case Config 1 x 10kg
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Selati White 10kg (Inland)

Selati White 10kg (Coastal)

Product Code 10476
Unit Size 10kg
Unit Barcode 600134520314-3
   
Shrink Barcode 3600134520314-4
Shrink Config 10kg x 100 BALES
   
Case Barcode 600134520314-3
Case Config 1 x 10kg
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Selati White 10kg (Coastal)

Selati White 12.5kg (Inland / National)

Product Code 10010
Unit Size 12.5kg
Unit Barcode 600134500060-5
   
Shrink Barcode 3600134500060-6
Shrink Config 12.5kg x 80 BALES
   
Case Barcode 600134500060-5
Case Config 1 x 12.5kg
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nutrition facts
Selati White 12.5kg (Inland / National)

Selati White 12.5kg (Coastal)

Product Code 10478
Unit Size 12.5kg
Unit Barcode 600134520315-0
   
Shrink Barcode 3610034520315-1
Shrink Config 12.5kg x 80 BALES
   
Case Barcode 600134520315-0
Case Config 1 x 12.5kg
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nutrition facts
Selati White 12.5kg (Coastal)

Golden Brown Sugar

Selati Golden Brown 500g

Product Code 10491
Unit Size 500g
Unit Barcode 600134520030-2
   
Shrink Barcode 3600134520176-8
Shrink Config 7.5kg x 150 BALES
   
Case Barcode 2600134520083-2
Case Config 15 x 500g
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Selati Golden Brown 500g

Selati Golden Brown 500g

Product Code 10013
Unit Size 500g
Unit Barcode 600134520030-2
   
Shrink Barcode 3600134520030-3
Shrink Config 12.5kg x 80 BALES
   
Case Barcode 1600134520050-7
Case Config 25 x 500g
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Selati Golden Brown 500g

Selati Golden Brown 1kg

Product Code 10492
Unit Size 1kg
Unit Barcode 600134520040-1
   
Shrink Barcode 3600134520177-5
Shrink Config 15kg x 64 BALES
   
Case Barcode 2600134520084-9
Case Config 15 x 1kg
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Selati Golden Brown 1kg

Selati Golden Brown 2kg

Product Code 10015
Unit Size 2kg
Unit Barcode 600134520041-8
   
Shrink Barcode 3600134520041-9
Shrink Config 20kg x 49 BALES
   
Case Barcode 1600134520041-5
Case Config 10 x 2kg
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Selati Golden Brown 2kg

Selati Golden Brown 5kg

Product Code 10016
Unit Size 5kg
Unit Barcode 600134520042-5
   
Shrink Barcode 3600134520042-6
Shrink Config 5kg x 200 BALES
   
Case Barcode 600134520042-5
Case Config 1 x 5kg
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Selati Golden Brown 5kg

Selati Golden Brown 10kg

Product Code 10017
Unit Size 10kg
Unit Barcode 600134520043-2
   
Shrink Barcode 3600134520043-3
Shrink Config 10kg x 90 BALES
   
Case Barcode 600134520043-2
Case Config 1 x 10kg
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nutrition facts
Selati Golden Brown 10kg

Selati Golden Brown 25kg

Product Code 10018
Unit Size 25kg
Unit Barcode 600134520070-8
   
Shrink Barcode 3600134520070-9
Shrink Config 25kg x 40 BALES
   
Case Barcode 600134520070-8
Case Config 1 x 25kg
high-resolution images
nutrition facts
Selati Golden Brown 25kg

Castor Snow / Icing Snow Sugar

Selati Icing Snow 500g

Product Code 10640
Unit Size 500g
Unit Barcode 600134502004-7
   
Shrink Barcode 1600134520316-4
Shrink Config 24 x 500g
   
Case Barcode 2600134520316-1
Case Config
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Selati Icing Snow 500g

Selati Icing Snow 1kg

Product Code 10450
Unit Size 1kg
Unit Barcode 600134520086-9
   
Shrink Barcode 160034520086-6
Shrink Config 12 x 1kg
   
Case Barcode 2600134520086-3
Case Config
high-resolution images
nutrition facts
Selati Icing Snow 1kg

Selati Icing Snow 25kg

Product Code 10048
Unit Size 25kg
Unit Barcode 6001345020085
   
Shrink Barcode 36001345020086
Shrink Config 25kg x 40 BALES
   
Case Barcode
Case Config
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nutrition facts
Selati Icing Snow 25kg

Selati Castor Snow 500g

Product Code 10641
Unit Size 500g
Unit Barcode 600134502005-4
   
Shrink Barcode 1600134520317-1
Shrink Config 24 x 500g
   
Case Barcode 2600134520317-8
Case Config
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Selati Castor Snow 500g

Selati Castor Snow 1kg

Product Code 10451
Unit Size 1kg
Unit Barcode 6001345200876
   
Shrink Barcode 1600134520087-3
Shrink Config 12 x 1kg
   
Case Barcode 2600134520087-0
Case Config
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Selati Castor Snow 1kg

Selati Castor Snow 25kg

Product Code 10049
Unit Size 25kg
Unit Barcode 6001345020092
   
Shrink Barcode 6001345020093
Shrink Config 25kg x 40 BALES
   
Case Barcode
Case Config
high-resolution images
nutrition facts
Selati Castor Snow 25kg

White & Brown Sugar Sticks Sachets

Selati White 5g Sticks - 5kg Catering Box

Product Code 10044
Unit Size 5kg Box (5g x1000 = 5kg)
Unit Barcode 600134520015-9
   
Shrink Barcode 3600134520015-0
Shrink Config 5kg x 100 BALES
   
Case Barcode
Case Config
high-resolution images
nutrition facts
Selati White 5g Sticks - 5kg Catering Box

Selati White 5g Sticks - 500g Retail Pack

Product Code 10452
Unit Size 500g
Unit Barcode 600134520075-3
   
Shrink Barcode 1600134520075-0
Shrink Config 12 x 500g
   
Case Barcode 2600134520075-7
Case Config
high-resolution images
nutrition facts
Selati White 5g Sticks - 500g Retail Pack

Selati Brown 5g Sticks - 500g Retail Box

Product Code 10453
Unit Size 500g
Unit Barcode 600134520076-0
   
Shrink Barcode 1600134520076-7
Shrink Config 12 x 500g
   
Case Barcode 2600134520076-4
Case Config
high-resolution images
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Selati Brown 5g Sticks - 500g Retail Box

CONTACT SELATI SUGAR

CONTACT DETAILS

Telephone +27  Fax+27  E-mail  
Address Block M, Central Park, 16th Road, Midrand, 1685  
Postal PO Box 4477, Midrand, 1685  

Related Activity

New low kilojule Sweetner range from Selati 22
AUG
2012
New low kilojule Sweetner range from Selati
Consumers can enjoy sugar sweetness without sugar calories. It contains sucralose and is aspartame free.

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