MARKETING SOUTH AFRICA
MegaVision Media understands in-store marketing and branding at point-of-sale. We own and manage fixtures in prime retail space that can be utilised to enhance the marketing and advertising efforts of FMCG brands. 70% of purchasing decisions by consumers are made at the point-of-sale – that’s why we call it the Sweet Spot.
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PocketMedia® Solutions is a communications solutions company with a specialised finishing unit, patented machinery and a brand new folding machine which can produce greater quantities, at a faster pace, whilst offering clients the benefit of new technology.
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Smarter marketing in the digital era
16/07/2018 - 14:09
An essential driver of digital transformation is how companies can use their data to remain relevant.
How future fit is your brand?
11/07/2018 - 13:40
To ensure their longevity, companies need to actively shape the futures they want.
Dis-Chem and Smart Media Championing Youth Month initiatives
10/07/2018 - 10:58
In-store advertising innovators Smart Media are working with Dis-Chem Pharmacies to drive awareness for two CSI campaigns, FOR YOUth and Million Comforts. Building on the theme of Youth Month that took place in June in South Africa, these campaigns are focused on benefitting critically important demographics of the country.
Amazon takes a page from Toys ‘R’ Us with a holiday catalogue
05/07/2018 - 09:41
Amazon.com is looking more and more like a traditional retailer.
Canal Walk celebrates local talent with My Story My Style campaign
05/07/2018 - 09:11
The super-regional shopping centre steps away from the traditional norms of marketing and shakes things up with an innovative initiative to speak to its shoppers.
5 reasons retailers should control the post-click customer experience
04/07/2018 - 09:11
One of the biggest differences between the e-commerce customer experience and that of traditional, brick-and-mortar retail is that with e-commerce you don't just walk out of the store with your purchase, you must wait to have it delivered.
The age of the customer
03/07/2018 - 11:00
Businesses focused exclusively on earning are not going to survive the new era. Keeping the customer at the centre point of all the activities is the present and future of all businesses, no matter how de-layered, outsourced, virtualised or re-imagined business becomes.
Making use of employees as a brand’s best advocate
02/07/2018 - 15:19
Employees are an untapped platform to represent the brand to their social media communities.
Loyalty is more than marketing, it’s a mindset
02/07/2018 - 10:51
Marketers think of loyalty as a technology platform or a marketing campaign; they think it’s a demand or a lever to produce higher revenue, but it’s so much more. In its most successful iteration, loyalty is a mindset permeating all aspects of business.
Popular promotion ideas for shopping mall stores
28/06/2018 - 08:12
With online shopping taking the retail market by storm, it’s not always easy to get new foot traffic to your shopping mall store. Or existing foot traffic for that matter. It may seem as though becoming e-commerce only is the more lucrative option right now, but with the right shopping centre advertising ideas, you will be able to be as successful in-store as your brand is online. It’s all about your platforms and messaging.