MARKETING SOUTH AFRICA
MegaVision Media understands in-store marketing and branding at point-of-sale. We own and manage fixtures in prime retail space that can be utilised to enhance the marketing and advertising efforts of FMCG brands. 70% of purchasing decisions by consumers are made at the point-of-sale – that’s why we call it the Sweet Spot.
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PocketMedia® Solutions is a communications solutions company with a specialised finishing unit, patented machinery and a brand new folding machine which can produce greater quantities, at a faster pace, whilst offering clients the benefit of new technology.
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Smart Media is a solution-driven in-store innovator. We inspire confidence with retailers, strategically partnering with clients in the moment that matters, entrenching brand loyalty with shoppers by providing 360° solutions.
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Canal Walk launches new brand campaign #CWSquad featuring local social media icons
20/05/2019 - 14:32
Since their rise in popularity in the mid-20th century, shopping centres in this day and age tend to reflect the communities they serve; delivering on daily wants and needs, as well as acting as central meeting points for young and old.
Egg Films' & One Show awardee creates nostalgic new TVC for Cadbury
16/05/2019 - 09:45
Hot on the heels on a spate of accolades for his short film ‘Vuka’, including a merit certificate from the prestigious One Show, Egg Films' Zwelethu Radebe has drawn on memories of his childhood to create a new TVC for Cadbury that will tug on South Africa’s heartstrings.
Brand engagement and the seniors' market: golden truths about the golden years
13/05/2019 - 11:19
It’s no secret that we live in a youth-obsessed society. This is perhaps no more evident than in the contemporary branding, media, marketing, and entertainment industries. Page through any mainstream publication, peruse the advertising screened on prime-time television or consider the media personalities that are held in the highest regard to see just how much youthfulness is lauded. Even from a strategic perspective, there is hardly a brand in existence today that is not affording consideration to attracting and engaging the “youth market”.
Leveraging true influence for your next marketing campaign
06/05/2019 - 10:08
Taking the lead from global industry trends, influencer marketing has become common practice within South Africa’s media landscape. But does influencer marketing really affect the bottom line and should South African brands be working with local influencers?
Little Shop, Little Garden and now...Little Checkers
06/05/2019 - 09:17
Checkers customers who loved its highly popular Little Shop and Little Garden promotions are in for a treat with the launch of Little Checkers.
SACSC 2019 Footprint Marketing Awards entries now open
02/05/2019 - 15:04
Shopping centre owners, mall marketing departments and agencies take note: The South African Council of Shopping Centres’ (SACSC) has opened entries for its prestigious 2019 SACSC Footprint Marketing Awards.
Dove aims to break beauty stereotypes
25/04/2019 - 11:37
If global beauty brand Dove has its way, advertisers worldwide will start taking female representation more seriously.
Tiso Blackstar team attracts more than one million UBs and two million pageviews with innovative content strategy
24/04/2019 - 12:01
In August 2018, Tiso Blackstar Group established an internal content creation team to specialise in attracting readers through highly engaging content without creating meaningless clickbait articles.
6 Steps to successful customer relationship management
22/04/2019 - 10:26
Six steps to sprucing up your CRM and captivating customers at every touch point along the way.
Marketing takes its place at the boardroom table
16/04/2019 - 09:44
Marketing is increasingly being seen by the accountants as an integral part of the success of any organisation, and many chief marketing officers are responsible for huge budgets, according to a new survey.