MARKETING SOUTH AFRICA
MegaVision Media understands in-store marketing and branding at point-of-sale. We own and manage fixtures in prime retail space that can be utilised to enhance the marketing and advertising efforts of FMCG brands. 70% of purchasing decisions by consumers are made at the point-of-sale – that’s why we call it the Sweet Spot.
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PocketMedia® Solutions is a communications solutions company with a specialised finishing unit, patented machinery and a brand new folding machine which can produce greater quantities, at a faster pace, whilst offering clients the benefit of new technology.
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Trends 2018: Omnichannel is the New Normal
19/01/2018 - 13:51
As smart technology enters our homes, cars, work and leisure time, marketers have the opportunity to innovate and reach potential customers via ever-expanding touch points. No purchasing decision is too small and omnichannel marketing is the new normal in 2018.
What South African consumers can expect from the ladieswear category in 2018
18/01/2018 - 10:54
There is a massive new trend in ladieswear for 2018. Raynard Potgieter, Buying Director at Ackermans, notes that if brands want to cater to the South African market, they need to have a better understanding of their female customer's needs.
The winning brands in 2018 will get their competitive edge from memorable customer experiences
18/01/2018 - 09:32
Consumers around the world are putting more value on experiences than they do on possessions, and South Africans are no different.
Customer obsession - a 2018 priority - and other trends
17/01/2018 - 08:47
Customer obsession will be the cornerstone of successful businesses next year, according to a recent Forrester report. It says that if chief marketing officers (CMOs) are not prepared to step up to the plate to drive customer obsession, their role will be usurped by another C-suite executive, such as chief growth officers.
Digital trends for 2018
16/01/2018 - 11:47
Digital trends inform business owners on how to improve their content marketing efforts.
6 trends that will define mobile marketing in 2018
11/01/2018 - 09:17
As 2018 gets underway, it's shaping up to be a big year for mobile marketing, with budgets expected to grow, major mergers and IPOs in the works and the arrival of Harry Potter in our world via an augmented reality (AR) game.
Customer service on a shoestring
20/12/2017 - 13:31
The economic climate in South Africa can be comfortably described as volatile and, finding ways to entice new customers has never been more important. The cost of capturing customer attention in an already crowded market space is challenging as businesses struggle to find a balance between sustainable growth and cautious control.
Retailers turning to digital, smarter stores to woo customers
18/12/2017 - 11:08
As the holiday shopping rush gets into full swing, South African retailers are increasingly looking to technology that they can use to improve their operations, better understand and engage with their customers - using both off- and online channels - and set themselves apart from the competition.
Where to hook shoppers this holiday season – The digital storefront
18/12/2017 - 10:16
E-commerce aside, brick and mortar has continued to play, for years, a big role in holiday shopping, giving people the ability to literally window shop their way through November and December. However, with changing user behavior, social networks like Facebook and Instagram have gone from peer-to-peer sharing platforms to discovery and inspiration feeds that have made way for a new type of window shopping: the digital storefront.
Leveraging digital platforms for the greater good – beyond the 12-days of Christmas
15/12/2017 - 15:59
“Effective causal communications using the digital ecosystem can be powerful instruments for systemic change and brand longevity, not just in times of giving like the Festive Season”, says Deseré Orrill, Managing Director of HoneyKome and CEO of Ole! Media Group.