MARKETING SOUTH AFRICA
MegaVision Media understands in-store marketing and branding at point-of-sale. We own and manage fixtures in prime retail space that can be utilised to enhance the marketing and advertising efforts of FMCG brands. 70% of purchasing decisions by consumers are made at the point-of-sale – that’s why we call it the Sweet Spot.
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PocketMedia® Solutions is a communications solutions company with a specialised finishing unit, patented machinery and a brand new folding machine which can produce greater quantities, at a faster pace, whilst offering clients the benefit of new technology.
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12 Black Friday marketing ideas that cut through the noise
21/11/2017 - 10:44
If shopping is like a sport, Black Friday is the ultimate showdown. You’d best get your Black Friday marketing strategies ready. Unfortunately, there’s a lot of noise out there when it comes to Black Friday marketing campaigns.
Brick-and-mortar stores aren't dead: They just need a digital makeover
21/11/2017 - 08:58
2017 has been a tough year for retail. Over 300 retail companies have filed for bankruptcy since January, while others have seen increased store closings and struggles on the stock market.
Lewis targets festive marketing
14/11/2017 - 13:32
Furniture retailer Lewis will ramp up its marketing to take advantage of the festive season.
Voice search: How could it change your customer's journey?
14/11/2017 - 11:08
ComScore estimates that by 2020, we will be performing over 200 billion voice searches per month. As a result, we are undoubtedly going to see a vast change in human behaviour and attitudes towards digital assistants within the few years.
TFG acquires clothing brand Hobbs
07/11/2017 - 13:46
TFG announces the acquisition of contemporary British womenswear brand Hobbs.
Amazon adds augmented reality into its app
07/11/2017 - 10:34
Amazon lets shoppers view thousands of products in 3-D, most of which are home furnishings products.
The power of one for online retailers
06/11/2017 - 10:40
When Chinese online giant, Alibaba launched Singles Day deals in 2009, who would have thought that November 11 would become one of the planet’s top 24-hour, super sale dates along with Black Friday and Cyber Monday?
Reward or no reward? That is the retailer's question
03/11/2017 - 11:36
Do rewards programs work? Is it worth it to offer discounts to your best customers? These are crucial questions for retailers to answer, especially in a time when traditional retail is threatened by the convenience of online shopping. But the answer is a little more complicated than a simple yes or no.
How to turn eCommerce marketing pain points into revenue
02/11/2017 - 10:46
Consumer behaviour has changed drastically over the last several years due to the increased use and dependence on e-commerce.
Kids get a grip on food security with Groweez and Pick n Pay
01/11/2017 - 09:24
The seeds of a planting revolution will be popping up at Pick n Pay stores today, when growing food gets Reel for kids with the launch of Groweez – a do-it-yourself solution for growing herbs and vegetables that teaches children about food security.