MARKETING SOUTH AFRICA
MegaVision Media understands in-store marketing and branding at point-of-sale. We own and manage fixtures in prime retail space that can be utilised to enhance the marketing and advertising efforts of FMCG brands. 70% of purchasing decisions by consumers are made at the point-of-sale – that’s why we call it the Sweet Spot.
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PocketMedia® Solutions is a communications solutions company with a specialised finishing unit, patented machinery and a brand new folding machine which can produce greater quantities, at a faster pace, whilst offering clients the benefit of new technology.
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Is marketing to millennials making us miss the obvious?
18/05/2018 - 09:57
Gen Xers are growing older with each passing day. And aging right along with them are two of the most talked about cohorts – millennials and Generation Z. If you work in marketing, you can’t go a day without hearing about them. And we all know their narrative. In addition to wielding lots of spending power, they’re unique and perplexing. They’re enigmas. They’re changing retail.
Reimagining the brand experience in three steps
16/05/2018 - 09:58
Recently, it’s become increasingly clear that sales and marketing executives are both facing the same challenge: differentiation. Why?
Using data to break discount dependency and nurture loyalty
15/05/2018 - 16:36
Retailers have been discounting since the dawn of the grocery store. Brands relied on couponing and sales as an easy way to differentiate themselves from generic store-brand options and as a way to get consumers to make the switch from a competing brand to give theirs a try.
Why forcing customers to use your app is brand vanity
11/05/2018 - 11:12
Many brands remain obsessed with creating mobile apps. This not only defies trends that point to increasing consumer app apathy, but can exclude a sizeable portion of your customers in emerging economies. Companies need to engage with their users where they are rather than forcing them onto an app, in what can only be described as brand vanity.
How to find the right place for your new retail pop-up store
08/05/2018 - 11:23
Pop-up stores are wonderful business opportunities when you have the right location. Much like any other retail stores, a pop-up version requires just as much planning, branding and research.
SA brands lacking confidence on global stage
04/05/2018 - 09:25
Local brands could up their game by cohesively telling the global market what they have to offer and developing a more collegial, outward-looking strategy.
Advertising watchdog lashes The Gadget Shop over misleading e-mail
25/04/2018 - 15:41
The Gadget Shop has been ordered to withdraw a misleading e-mail advertisement.
Bata thinks ahead, announces launch of Star Wars shoes on May 4th
25/04/2018 - 15:19
Bata Heritage is getting ready for the Star Wars fever announcing its launch of the limited-edition “Star Wars x Bata Heritage SS18 capsule collection” on 4 May 2018, which will feature characters from the movie on the Bata Bullets and Bata Tennis capsule collection for the Spring/Summer 2018 edition.
Why your first hire for your small business should be a PA
25/04/2018 - 14:00
If you are thinking about starting a business, one of the first aspects to consider is who you will be hiring. You may think that hiring a marketing expert first is ideal, so they can get the word out about your new startup, or a salesperson to hit the ground running with your product, but the reality is that you should first look into hiring a PA (personal assistant). The reasons why are outlined below.
Why mobile is the nexus of commerce
25/04/2018 - 11:13
Mobile is more than just another marketing channel. It’s the nexus of all marketing vehicles, where varied sources, messages, and content types come together. It has proven its effectiveness in driving commerce, but few retailers value mobile as the commerce hub that it has become.