MARKETING SOUTH AFRICA
MegaVision Media understands in-store marketing and branding at point-of-sale. We own and manage fixtures in prime retail space that can be utilised to enhance the marketing and advertising efforts of FMCG brands. 70% of purchasing decisions by consumers are made at the point-of-sale – that’s why we call it the Sweet Spot.
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PocketMedia® Solutions is a communications solutions company with a specialised finishing unit, patented machinery and a brand new folding machine which can produce greater quantities, at a faster pace, whilst offering clients the benefit of new technology.
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Zara to introduce augmented reality displays to its stores
16/03/2018 - 09:50
Zara is set to introduce augmented reality displays from April as part of efforts to lure millennials into its stores and increase footfall.
AI set to revolutionise consumer and retail sectors
15/03/2018 - 10:16
Almost a third (32%) of consumers surveyed globally by PwC plan to buy an AI device including robots or automated assistants, with retailers watching closely as ‘voice commerce’ develops in the home.
Understanding RCS and why it matters to marketers
13/03/2018 - 10:54
Text messaging is a staple in communication that allows marketers to connect to virtually every consumer’s phone.
3 ways companies can reinvent themselves in the Digital Renaissance
08/03/2018 - 14:55
The Renaissance was a period of renewal and passion, with the invention of the Gutenberg printing press allowing citizens to communicate quickly to a wide audience. Today, technology is driving fast, sweeping changes across the globe, altering the way business is done while taking unprecedented leaps forward at a breakneck pace.
How packaging design can impact In-store promotion
02/03/2018 - 09:37
Marketing professionals, from brand managers to chief marketing officers, are being challenged by retailers to optimise the way they inhabit brick-and-mortar store space by demonstrating new ways of capturing consumer interest and demonstrating this through increased sales.
The importance of digital skills training for your employees
27/02/2018 - 16:22
The digital revolution is inevitable. While you might be able to hide away from it at home, the workplace demands a certain level of skill and knowledge when it comes to the latest technology advancements.
A five-step plan to maximise media effectiveness and drive sales
27/02/2018 - 16:03
The media channels brands have at their disposal for marketing are growing more complex by the day; so is the consumer’s path to purchase.
How personalisation brings to life exclusive eCommerce services
23/02/2018 - 09:16
Have you ever asked such questions as how to improve personalised customer services, how to customise your e-commerce platform, how to engage more clients within a cost-efficient marketing strategy?
The evolution of retail branding
22/02/2018 - 16:17
For decades, if not centuries, having quality products was all the retail branding you needed. If the coffee, clothing, or furniture you sold was high quality, that was enough to keep customers coming back for more.
Sunglass Hut's digital signage solution showcases its brand at premium store opening
21/02/2018 - 14:55
Sunglass Hut recently opened their new premium store at the V&A Waterfront in Cape Town and collaborated with Moving Tactics, South Africa’s leading digital signage solutions company, to implement a cutting-edge digital signage solution that created an awe-inspiring visual impact at the opening event.