MARKETING SOUTH AFRICA
MegaVision Media understands in-store marketing and branding at point-of-sale. We own and manage fixtures in prime retail space that can be utilised to enhance the marketing and advertising efforts of FMCG brands. 70% of purchasing decisions by consumers are made at the point-of-sale – that’s why we call it the Sweet Spot.
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PocketMedia® Solutions is a communications solutions company with a specialised finishing unit, patented machinery and a brand new folding machine which can produce greater quantities, at a faster pace, whilst offering clients the benefit of new technology.
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Can tailored digital video messaging transform grocery end-caps?
26/04/2017 - 09:33
The Coca-Cola Co. recently rolled out a new digital signage system attached to endcaps located in the centre store of supermarkets to deliver branded video and e-coupons to customers.
3 Tips for adding live video to your retail marketing strategy
24/04/2017 - 16:26
Even though live video marketing has become a hot topic, only 14 percent of marketers are actually doing it. More than 50 percent of retail marketers want to push their creative thinking abilities to learn how to add it to their strategy but aren’t quite sure how to start.
The CX you should deliver within 8 seconds
24/04/2017 - 14:51
Today's marketers face the challenge of capturing consumers’ brief attention span as they speed through the overwhelming quantity of content and offers available on every channel.
3 Ways retailers blend eCommerce with retail
21/04/2017 - 14:46
Consumers and marketers agree – the world of shopping is increasingly becoming digital. Needless to say, the development of mobile technology has allowed people to access information on-the-go, which means more buying power for the consumer – anytime they want.
Traditional retailers must “think outside the prism of being a newsagent”
20/04/2017 - 13:24
Traditional retailers must “think outside the prism of being a newsagent” to be successful with new and unconventional product lines.
The mobile app: Is it a critical part of your omnichannel strategy?
18/04/2017 - 16:40
Chances are that most people turn to a mobile app on their smartphone every morning while starting their day, even before enjoying that first cup of coffee. Whether they are checking the weather, logging in their fitness routine, or adding the cost of their Starbucks latte to their weekly budget, it is clear that ‘mobile moments’ spent on apps have become an integral part of our daily routine.
Artificial intelligence causing an explosion in the eCommerce shopping experience
13/04/2017 - 11:47
As e-commerce and online shopping becomes a bigger industry every year, an impatient consumer base hopes for a faster, personalised and more responsive way to shop and search. Enter artificial intelligence (AI), which has already established itself as a valuable tool to provide a more immersive and interactive shopping and internet experience.
3 Tips to get the most out of onsite marketing efforts
07/04/2017 - 09:45
Ecommerce companies often face the 'onsite engagement dilemma.'
3 Steps to attract customers prepared to spend the most
05/04/2017 - 12:51
Demographic data has been the cornerstone of retail marketing for decades, but in order to increase advertising effectiveness and drive revenue, retailers have to consider the behaviour of their consumers to drive their marketing strategies. The most successful marketers are able to identify far more nuanced customer attributes or trends to inform their external marketing strategies.
Five reasons why retailers should adopt digital receipts
03/04/2017 - 14:09
Tag Retail Systems reveals how new digital receipt technologies are transforming the landscape for retailers and why it’s worth taking another look.