MARKETING SOUTH AFRICA
MegaVision Media understands in-store marketing and branding at point-of-sale. We own and manage fixtures in prime retail space that can be utilised to enhance the marketing and advertising efforts of FMCG brands. 70% of purchasing decisions by consumers are made at the point-of-sale – that’s why we call it the Sweet Spot.
Click here to read more about MegaVision Media
PocketMedia® Solutions is a communications solutions company with a specialised finishing unit, patented machinery and a brand new folding machine which can produce greater quantities, at a faster pace, whilst offering clients the benefit of new technology.
Click here to read more about Pocketmedia Solutions
Smart Media is a solution-driven in-store innovator. We inspire confidence with retailers, strategically partnering with clients in the moment that matters, entrenching brand loyalty with shoppers by providing 360° solutions.
Click here to read more about Smart Media
Tips for marketing your startup without a budget
09/11/2018 - 14:18
Launching your startup idea can be an absolute dream come true. But once you’ve let the cat out of the bag and need to start attracting new clients, you need to be able to market your startup to the best of your ability.
5 vital aspects of a successful social media campaign
08/11/2018 - 14:24
Social media has surpassed all predicted expectations and erupted into a space where people connect, share and tell their stories. It has become a hub for content creation and idea sharing for both consumers and marketers, allowing brands to directly impact their followers at a click of a button. But what does it take to stand out from the crowd and really get noticed on social?
9 Black Friday and Cyber Monday tips to help boost sales
06/11/2018 - 14:09
Black Friday and Cyber Monday are famous for huge deals and steep discounts. That’s why participating in these days can seem like a big retailer’s game.
Lego launches first global Christmas advert
06/11/2018 - 09:36
Lego has launched its first ever global Christmas campaign, as it continues to push forward its TV marketing presence after a four-year hiatus.
3 Instagram mistakes that could land your brand in hot water
06/11/2018 - 08:44
Instagram is fast becoming a hugely important sales channel for retailers - as a way to showcase your store and brand, market new products and promotions, and even tap into social selling. If you’re marketing on Instagram, chances are you’re in it because you want to increase customer engagement, followers, and ultimately, revenue.
The challenges of content marketing
02/11/2018 - 14:22
Content creation practices are under constant pressure to perform and deliver to meet sales targets. Although the biggest factor to achieve Return on Investment (ROI) is content personalisation, the challenge for marketers is to create content that turns heads.
The story substance - Why the world wants a story and not a sale
23/10/2018 - 10:49
People are confronted daily with a slew of messages resulting in content fatigue. Added to this is a mass amount of remarketing tactics based on search and content consumption behaviour, which ads to this content overload. Now, in a world where every brand is fighting for attention, how will brands stand out?
Footprint Marketing Awards winners announced
19/10/2018 - 09:33
The 2018 Footprint Marketing Award winners were announced on the second day of the South African Council of Shopping Centres (SACSC) Annual Congress, held at Durban’s International Convention Centre.
Scottish Leader presents perspective-shifting digital experience
18/10/2018 - 14:19
Scottish Leader, the famous whisky brand known for challenging perspectives to realise richer possibilities, has just launched a creative digital tool that recognises facial expressions when participants are presented with a range of provocative images.
Pick n Pay's new Smart Shopper changes - and plans to cut down on food wastage
16/10/2018 - 15:33
As part of its financial results for the six months ending 26 August 2018, Pick n Pay has announced a number of new changes coming to its Smart Shopper programme.