MARKETING SOUTH AFRICA
MegaVision Media understands in-store marketing and branding at point-of-sale. We own and manage fixtures in prime retail space that can be utilised to enhance the marketing and advertising efforts of FMCG brands. 70% of purchasing decisions by consumers are made at the point-of-sale – that’s why we call it the Sweet Spot.
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PocketMedia® Solutions is a communications solutions company with a specialised finishing unit, patented machinery and a brand new folding machine which can produce greater quantities, at a faster pace, whilst offering clients the benefit of new technology.
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Customer experience and the brand need to become two parts of the same equation
19/09/2018 - 13:19
Winning customer experience visions should be centred on authenticity and delivering on the brand promise.
Instagram introduces shopping tab to Explore page
19/09/2018 - 11:09
Instagram has continued to develop its commerce offering as it adds a shopping tab to its Explore page, ahead of the launch of its standalone shopping app.
Exciting predictions to look forward to in customer service technology
19/09/2018 - 09:45
Customer service has evolved over the years. Today, companies are relying on artificial support to assist in time-consuming tasks and to bridge the communication gap between agents and customers. From real-time messaging and video technology to self-service, cryptocurrencies and more, the traditional customer-facing departments are experiencing massive changes in day-to-day operations.
Retailers should focus on low-hanging fruit to attract shoppers
11/09/2018 - 14:39
With competition for a share of consumers’ wallets becoming ever fiercer, retailers and retail property owners are going all out to attract shoppers. This has become crucial to their survival in an environment where consumer confidence and spending are hampered by a lacklustre economy.
Connecting with the modern consumer in a new age of consumerism
11/09/2018 - 14:01
A new age of consumerism has dawned. Driven by the demands of highly influential Millennial and Gen-Z consumers, the pendulum has swung and this new trend is now transcending generational silos.
Podcasts every startup entrepreneur should be listening to
10/09/2018 - 15:01
Starting a business and becoming an entrepreneur requires dedication, confidence and an optimistic mindset. For one, you need to be convinced by your own tactics and two, you cannot simply give up. You need to be motivated enough to keep moving forward even when times become tough and overwhelming.
5 ways to capture shopper attention and drive sales
10/09/2018 - 08:44
According to recent research, 60% of Generation Z, who are by definition digital natives, prefer to purchase in-store. This may come as a shock to some but the challenge for retailers is how to make the best of the in-store shopper experience to capture these on-site customers and drive sales.
Tips for building a winning sales culture in your office
05/09/2018 - 09:47
It’s safe to say that sales is not for everyone. Either you enjoy public speaking or have a knack for selling anything, but this job can be stressful and pressured. While this career choice might not be for you, the knowledge of sales strategy is something that anyone working in marketing should be familiar with.
Re-thinking your packaging design for the new digital consumer
21/08/2018 - 11:15
iCitizens; Millennials; digital natives; call them what you will, but if your business model is still trying to catch up with what ‘them confounded Millennials’ want in packaging, you are going to get left behind by a new “generation” of Digital Nomads. And it has less to do with age and more to do with their increased buying power, tech savviness, global connectedness, environmental concern and an insatiable craving for instant gratification and the experiential.
Technical goods revenues soar at SA malls, despite mall proliferation and rise of online shopping
20/08/2018 - 10:48
The launch of Midrand’s Mall of Africa in April 2016 has helped to lift average quarterly revenue from technical goods across major shopping malls in Midrand, Pretoria and Johannesburg by more than 50%. This indicates that South Africa’s richer and more densely populated urban areas have yet to hit saturation point for new shopping developments.