Advertise with fastmoving.co.za
 
 

Experts say blockchain can help address food safety issues in SA, such as the one that led to the listeriosis outbreak.
Experts say blockchain can help address food safety issues in SA, such as the one that led to the listeriosis outbreak.

Blockchain: A safe link in the food chain

ECONOMIC NEWS

By Nick Hedley - Jul 6th 2018, 09:52

Experts say blockchain can help address food safety issues in SA, such as the one that led to the listeriosis outbreak. 

Blockchain, the technology that records information and is most famous for powering cryptocurrencies, could be the unlikely answer to SA’s food safety issues if technology pundits are to be believed.

"Tiger Brands is a great example of why blockchain can be so powerful in the food space," says World Wide Worx MD Arthur Goldstuck.

Tiger is reeling from an outbreak of listeriosis, responsible for more than 200 deaths in SA since the start of 2017.

The company’s CEO, Lawrence MacDougall, told Bloomberg in June that Tiger may never find out how the strain of bacteria entered its Enterprise processed-meat factory in Polokwane.

"We’ve checked our suppliers, we’ve checked all the things we could ... It’s probably not going to be determined," MacDougall said.

Goldstuck tells the FM that a growing number of international case studies are proving that blockchain has real-world applications in food safety.

The idea is that blockchain’s shared records system can be used to track food products from farms, through supply chains and onto retailers’ shelves. That means a contaminated product’s origins can be traced within seconds.

"Walmart is requiring that all fresh produce is integrated into blockchain — it understands very well the importance of validating the provenance of foodstuffs. In South Korea, there’s also huge uptake of blockchain in groceries and foods, not just fresh foods but also processed foods, even sweets," Goldstuck says.

In the US, technology giant IBM has been running a blockchain network with food companies including Nestlé and Unilever. In China, it is running pilots with Walmart, Tencent associate company JD.com and Tsinghua University Engineering Laboratory whereby consumers can use blockchain-linked barcodes on products to validate whether they are organic, genuine and sustainably produced.

"I think that [blockchain] could be really interesting in SA," says Bridget van Kralingen, IBM’s New York-based senior vice-president for global industries, platforms and blockchain.

Van Kralingen, who grew up in SA, says most retailers can’t trace which farm or batch a contaminated product came from.

"Walmart is the best in the world at food recalls, but it takes it six days, 18 hours and 23 minutes to track a food item."

"On the blockchain, it takes two seconds, so it’s immense in terms of stopping food spoilage, wastage, and brand reputation," she says.

IBM claims that by using blockchain, the cost of the average product recall can be reduced by up to 80%.

Van Kralingen says IBM is already running several blockchain networks in SA, one of which is used to track diamond jewellery to make sure these luxury goods are ethically sourced.

Business Live 

Related News

Push and pull strategies work together to keep consumers coming back for more
26/11/2019 - 10:20
The retail sector is under increasing pressure as consumers have shrinking disposable income in a strained economy. Maintaining share of wallet is critical. Relying solely on a push route to market strategy from manufacturers into retailers is not enough to get consumers buying products. A pull strategy needs to coexist with the push to drive brand consumption. Integrating these strategies requires intelligent and insightful decision-making. This, in turn, requires data generated through smart technology which provides line of sight across the value chain from manufacturer to distribution, retailer to the consumer.

Exclusive leases must fall: Commission cracks whip on Shoprite, Pick n pay, Spar, Woolies
26/11/2019 - 09:57
The Competition Commission Inquiry into Grocery Retail, published on Monday, called for an end to the exclusive leases negotiated by national retail chains in all shopping malls across the country in a bid to open up access to markets for smaller players.

Tiger Brands still reeling from listeriosis aftershock
26/11/2019 - 09:41
Tiger Brands continued to feel the effects of the listeriosis outbreak in the year to the end of September after the food producer suffered an impairment charge in its value-added meat products (Vamp), following a slower-than-anticipated recovery in the division.

Today’s customers are loyal to speed and convenience, not brands
25/11/2019 - 11:15
Consumer expectations are rapidly shifting as technologies such as mobile, geolocation, social media and increasingly, Internet of Things devices and wearables, connect people to a world of easily accessible information and convenient services. With the ability to browse, compare and order with a few swipes and taps, consumers are becoming trained to value convenience and service above nearly anything else.

Gearing FMCG manufacturing for the red season spike and maximising profits all year round
25/11/2019 - 11:03
As we enter the festive season, demand for Fast-Moving Consumer Goods (FMCG) increases rapidly, often leaving manufacturers scrambling to fulfill orders from their distribution channel. If demand cannot be met, then loss of revenue is inevitable. However, over-production is not an ideal solution either, as it can leave manufacturers sitting with unsold stock that costs money to store.