Advertise with

Graeme Pitt, FGI Africa Managing Director
Graeme Pitt, FGI Africa Managing Director

Giving Africa Power


Issued by Stone Soup Public Relations - Jul 7th 2016, 15:57

The digital revolution is upon us globally and this can either empower or disempower Africa, depending on access. There is certainly a great need and desire to bring technological advancement to Africa, but does the infrastructure exist to support this?  

In an article entitled ‘Next Africa revolution to be all about power’ in the Sunday Times it states, “For the digital revolution to succeed, Africa must improve public access to electricity, delegates at the World Economic Forum on Africa said as they met in May 2016 in Kigali. Plugging households into the grid remained a major challenge on the continent where more than 600 million people had no access to power, said delegates meeting in the Rwandan capital at a three-day summit known as Africa's Davos. Without access to affordable, reliable, sustainable energy, Africa cannot really take advantage of the fourth industrial revolution,’ said former UN under-secretary-general Kandeh Kolleh Yumkella.”

It goes on to say, “But the first step was addressing Africa's lack of access to power. African Development Bank president Akinwumi Adesina told a press conference: ‘You must recognise that the fourth industrial revolution is just simply about providing access to electricity. Everything revolves around having access to power.’ Adesina said in February that the bank was to invest $12-billion (about R184-billion) in the energy sector over five years. In September last year, it unveiled a landmark initiative to close Africa's energy gap by 2025.”

A lot of this development of the power grid infrastructure will go through government channels, but there is also scope for smaller players to provide off-the-grid, sustainable solutions to the African population. This is a huge growth area and there is finance and support systems available for those wanting to enter this market.

According to an article in Bizcommunity Africa, the UK based company EnergyNet which, “is launching its ‘Off the Grid Club’ with backing from the UN Foundation and the Electrification Financing Initiative, aiming to accelerate market-ready micro-grid and off-grid technologies across Africa. The Off the Grid Club is a membership programme developed to bring together credible off-grid technology providers, financiers and regional leaders to invest in and accelerate the development of reliable and scalable power solutions for Africa. Members of the facility will be given a platform and branding at EnergyNet conferences to showcase their products and network with potential investors.”

The article goes on to quote Simon Gosling, MD of EnergyNet, “In emerging markets where economies are growing at a rapid pace, the fact that market-ready technologies are not reaching millions of people disconnected from the grid, is a major concern.”

Entering African markets in the energy sector has multiple benefits, besides being a financial growth area, it builds communities from a grassroots level, improves living standards and provides opportunities for economic growth, which in turn creates further business potential. There is also the added benefit of possibly being able to create environmentally sustainable solutions.

It is important for this kind of initiative to be aligned with the needs of the community and local legislation. There may be the most wonderful technology available and a sustainable energy source that is a hit in the developed world, but unless all the nuances of the local environment are properly understood it would be fool hardy to invest in an unknown foreign market.

Before entering any African market it is essential to establish what will work within that particular region and country. The benefits need to be carefully weighed up in comparison to barriers of entry. Market research would be the first step in understanding what the needs are on from a grass roots level right up to the requirements of industry. This can then inform companies going to tender or smaller businesses addressing the needs of a community.

With experience in over 24 countries in Africa for over eight years Freshly Ground Insights (FGI) has conducted over 450 000 interviews using electronic devices and scripted over 500 questionnaires that vary from five minutes to two hours in duration. It has a vast network of expert field teams across the continent with local insight into each market. FGI conducts comprehensive field training with support services and its teams are ready to execute top quality data collection projects. Technology enabled solutions allow for a fast turnaround of quality data and rigorous data quality assurance and back-check procedures ensure robustness.

FGI has worked across the spectrum from private to public enterprises and in the NGO sector. It has experience in public health, education, socio-economic development, agricultural development and social impact surveys. FGI is expert in sample designs for nationally representative samples and in obtaining ethic approvals, and ministerial, regional and local permissions. FGI can conduct research independently or partner with other research organisations to professionally conduct their data collection requirements.

For further information visit:

Related News

Regulation of online and mobile gambling in Africa must gather pace
29/10/2019 - 10:20
The gambling industry in Africa has been busy recently following the ICE Africa and Big African Summit events. These explored the current state of legal gambling within the continent and included conferences by established industry professionals.

Pick n Pay unveils its revamped "On Nicol" flagship store
18/10/2019 - 10:59
Pick n Pay’s flagship store On Nicol officially welcomed customers after a comprehensive revamp. The refurbished store has an exciting array of new offerings with the very best in retail concepts developed in South Africa and from around the world. Customers can expect an enhanced fresh food experience, a huge focus on product quality, a much-improved range, innovative third-party services, and refreshed customer service.

Christmas is coming: 3 ways retailers can ensure a more profitable festive season
14/10/2019 - 10:29
According to Stats SA, retail figures for December 2018, showed an annual decline of 1.4% instead of the expected 2.1% growth. It seems like brick-and-mortar stores are battling against depleting footfalls and decaying consumer confidence.

It’s time to close the media spending gap between digital and television
01/10/2019 - 14:46
Up until a few years ago, marketers worked on the assumption that digital reached a small audience of high-income earners while television served the mass market. That picture has changed dramatically over the last five years, and the time has come for brands to rethink how and where they allocate their media budgets.

The Co-op takes convenience retailing digital
26/09/2019 - 10:15
The Co-op has launched a new smartphone app which it claims is the future of convenience retailing as it gives its members digital access to offers and services for the first time.