Advertise with fastmoving.co.za
 
 

A new survey commissioned by Barclaycard has found almost one in 10 UK shoppers admit to buying clothing only to take a photo on social media.
A new survey commissioned by Barclaycard has found almost one in 10 UK shoppers admit to buying clothing only to take a photo on social media.

1 in 10 UK shoppers return clothes after Instagram post

INTERNATIONAL NEWS

By Ava Szajna-Hopgood - Aug 17th 2018, 09:15

A new survey commissioned by Barclaycard has found almost one in 10 UK shoppers admit to buying clothing only to take a photo on social media. 

Once they’ve photographed the “outfit of the day” style post, the clothes are then returned back to the store.

Within the survey of 2,002 adults, shoppers aged 35-44 are most likely to do this, and men outnumbered women.

Of 35-44-year-olds, nearly one in five admitted they had bought clothes to wear once for the “hashtag moment”.

What’s more, 10 per cent of men surveyed said they would feel embarrassed for a friend to see them in the same outfit twice, compared to seven per cent of women.

According to Barclaycard, the “try before you buy” strategies many online retailers have undertaken to appeal to customers wishing to try on clothes at home could be contributing to this trend.

“It’s interesting to see the social media trend further fuelling the returns culture,” said Barclaycard head of strategy George Allardice.

“We know from our research that returns are having a big impact on retailers, with a huge figure of seven billion pounds a year in sales that they potentially can’t recognise.”

“Retailers are adopting new processes to make returns easier as they know how important this is to customers.”

“But to ensure shoppers are getting more wear out of their clothes – for posting on social media or for those real-life moments – retailers could think about introducing more varied photography and video content to their websites.”

“By showing how to style items for different looks and how they will appear when worn, they could reduce the number of shoppers ‘snapping and sending back’,” Allardice added.
Retail Gazette 

Related News

Pick n Pay introduces blood oranges to its fresh produce offering
22/03/2019 - 10:19
Fruit lovers no longer have to travel to Europe to taste the goodness of blood oranges. Pick n Pay has added rare blood oranges to its fresh produce offering making it the first retailer to offer this unique fruit to customers.

Instagram adds shopping feature for US users
22/03/2019 - 09:34
Facebook’s Instagram is trialling a feature that lets US users shop from the photo-sharing app by using a “checkout” option on items tagged for sale, the company said.

Retail sales recover in January after dismal December figures
22/03/2019 - 09:23
Retail spending showed signs of recovery in January, growing 1.2% on an annualised basis, slightly faster than analysts had expected.

Tips for small business owners to survive load-shedding
20/03/2019 - 09:36
With small businesses already dealing with hikes in VAT and petrol, coupled with decreased consumer spending, load-shedding is a bridge too far, particularly for restaurateurs.

Asos sales up 13% as UK market outperforms
20/03/2019 - 09:25
Asos has reported a rise in its quarterly sales, as growth at home in the UK continues to outperform its foreign markets.