Advertise with fastmoving.co.za
 
 

The first product in the range is a high-protein quarter pounder burger which costs £1.99 for a pack of two.
The first product in the range is a high-protein quarter pounder burger which costs £1.99 for a pack of two.

Aldi launches new Vegan brand

INTERNATIONAL NEWS

NamNews - Jul 10th, 08:30

The first product in the range is a high-protein quarter pounder burger which costs £1.99 for a pack of two. It is made with soya and pea protein and flavoured with smoked salt to give a chargrilled flavour. 

The discounter stated that it plans to release more products under the brand in the coming months. It adds to Aldi’s existing Mae’s Kitchen offer which includes No Sausage Rolls, No Beef Burgers, and No Chicken Burgers.

Julie Ashfield, Managing Director of Buying at Aldi, said: “The launch of I Am Vegan is in response to the growing popularity and appetite for vegan options amongst our customer base."

“We continue to review our range to ensure that it meets the needs of our customers and we look forward to expanding it even further over the coming months.”
 

Read more about: brands | vegan products | retail | aldi

Related News

Checkers brings world-class retail to Constantia with new flagship store
27/11/2019 - 13:01
Checkers has opened the doors to its state-of-the-art 2 330 m² flagship supermarket at the Constantia Emporium as the retailer continues to take innovation to new heights.

Woolworths carves out market share in SA
27/11/2019 - 10:11
In Australia, David Jones's sales declined 2.1%, with the company saying a store refurbishment contributed to the decline.

Push and pull strategies work together to keep consumers coming back for more
26/11/2019 - 10:20
The retail sector is under increasing pressure as consumers have shrinking disposable income in a strained economy. Maintaining share of wallet is critical. Relying solely on a push route to market strategy from manufacturers into retailers is not enough to get consumers buying products. A pull strategy needs to coexist with the push to drive brand consumption. Integrating these strategies requires intelligent and insightful decision-making. This, in turn, requires data generated through smart technology which provides line of sight across the value chain from manufacturer to distribution, retailer to the consumer.

Exclusive leases must fall: Commission cracks whip on Shoprite, Pick n pay, Spar, Woolies
26/11/2019 - 09:57
The Competition Commission Inquiry into Grocery Retail, published on Monday, called for an end to the exclusive leases negotiated by national retail chains in all shopping malls across the country in a bid to open up access to markets for smaller players.

Today’s customers are loyal to speed and convenience, not brands
25/11/2019 - 11:15
Consumer expectations are rapidly shifting as technologies such as mobile, geolocation, social media and increasingly, Internet of Things devices and wearables, connect people to a world of easily accessible information and convenient services. With the ability to browse, compare and order with a few swipes and taps, consumers are becoming trained to value convenience and service above nearly anything else.