Amazon continues brick-and-mortar push
By Deena M. Amato-McCoy - May 9th 2017, 17:04
The nation’s capital has been added to the list of cities that will soon feature an Amazon Books store.
The newest Amazon Books location will reside in a 10,000-sq.-ft. space in the Georgetown section of Washington, D.C., The Washington Post reported. The store, which was formerly occupied by Barneys New York, will be Amazon’s 13th bookstore.
The planned location further illustrates the online retailer’s commitment to brick-and-mortar stores. The Amazon Books banner now operates six locations in Chicago, Seattle, San Diego, Portland, Oregon, and in Dedham and Lynnfield, Massachusetts. Additional locations planned to open this year include Garden State Plaza, Paramus, New Jersey; Shops at Columbus Circle, New York City; and two stores in the greater Boston area.
The store’s format will follow Amazon’s current footprint, which uses visual displays to highlight its online business. Besides featuring cards that feature snippets of customer reviews of the books, for example, the stores also often display Amazon gadgets, such as the Echo digital voice assistant or the Fire TV streaming device, The Washington Post said.© 2017 Chain Store Age. All Rights Reserved
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