Advertise with fastmoving.co.za
 
 

Amazon is stepping up its push into the UK clothing market with the launch of Prime Wardrobe, a ‘try before you buy’ fashion service.
Amazon is stepping up its push into the UK clothing market with the launch of Prime Wardrobe, a ‘try before you buy’ fashion service.

Amazon launches Prime Wardrobe ‘try before you buy’ service in the UK

INTERNATIONAL NEWS

NamNews - Nov 7th 2018, 11:25

Amazon is stepping up its push into the UK clothing market with the launch of Prime Wardrobe, a ‘try before you buy’ fashion service. 

The service allows its Prime members to have up to eight clothing items delivered free of charge, try them on at home and pay for those they decide to keep. Returning unwanted items is free via a resealable bag and prepaid label.

“Fit is an important factor when it comes to buying clothes and shoes and with Prime Wardrobe, Prime members can try their purchases in the comfort of their own home at no extra cost,” said Xavier Garambois, Vice President of Amazon EU Retail.

“We are excited to bring this service to Amazon Prime members in the UK following its successful launch in the US in June.”

A dedicated Prime Wardrobe section on Amazon’s website enables customers to browse thousands of eligible fashion products from a host of leading brands.

The online giant has marked out clothing as one of the key growth areas for its business in the UK. Last week it opened its first fashion pop-up shop, in London.

KamCity 

Related News

The era of post-modern marketing
15/01/2019 - 14:05
It’s the age of post-modern marketing when creativity and storytelling are combined with modern technology and a focus on human behaviour.

Mergers & acquisitions: How to manage growth with the right brand architecture strategy
14/01/2019 - 13:30
According to Reuters, there were over 50,000 merger & acquisition (M&A) deals announced in 2018. By May, R26.6-trillion had been spent on M&As, more than seven times SA’s annual GDP.

Why mobile is the gatekeeper of brand loyalty today
19/12/2018 - 10:33
Achieving long-term brand loyalty has become brutally difficult for South African retailers. Mobile represents an unparalleled opportunity for savvy retailers to reach customers in more personalised, efficient and powerful ways – paving the way for a new era of data-driven brand loyalty.

Affiliate marketing in numbers: What is it?
18/12/2018 - 11:37
Affiliate marketing is a great way to connect with other companies and brands to establish a mutually beneficial relationship. It's a great way to monetize your website and earn a few extra bucks easily. Affiliate marketing uses website traffic from one website to generate clicks and sales for the affiliate brand. The site who posts the affiliate link will then get a percentage of the income generated from those clicks and sales.

5 Retail trends and predictions for 2019
13/12/2018 - 14:01
2019 is here, and if you’re in retail, you’re likely wondering what the next 12 months will bring.