Amazon launches Prime Wardrobe ‘try before you buy’ service in the UK
NamNews - Nov 7th, 11:25
Amazon is stepping up its push into the UK clothing market with the launch of Prime Wardrobe, a ‘try before you buy’ fashion service.
The service allows its Prime members to have up to eight clothing items delivered free of charge, try them on at home and pay for those they decide to keep. Returning unwanted items is free via a resealable bag and prepaid label.
“Fit is an important factor when it comes to buying clothes and shoes and with Prime Wardrobe, Prime members can try their purchases in the comfort of their own home at no extra cost,” said Xavier Garambois, Vice President of Amazon EU Retail.
“We are excited to bring this service to Amazon Prime members in the UK following its successful launch in the US in June.”
A dedicated Prime Wardrobe section on Amazon’s website enables customers to browse thousands of eligible fashion products from a host of leading brands.
The online giant has marked out clothing as one of the key growth areas for its business in the UK. Last week it opened its first fashion pop-up shop, in London.
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