Asos launches new Gen Z targeted brand Collusion
By Eliza Lyons - Sep 13th, 10:31
This October Asos is set to launch a new affordable brand Collusion aimed at those “coming of age” – which will target Generation Z.
A national marketing campaign will be launched alongside the new brand, capturing 100 young people living in the UK who have turned, or will turn, eighteen this year.
These individuals will be asked: “What do you wish for, in the year you come of age?”
The online retailer says it aims to “create an image of a group portrait and visual census of Britain’s youth at a unique moment in time.”
The brand also targets an audience who are looking for something different from the fashion industry.
Influencers, activists and student stylists have been working with the brand to produce a gender fluid and affordable range which is based on the “ideals of collaboration, inclusivity and experimentation.”
Asos is set to recruit members of the Generation Z demographic to keep the brand fresh and provide a voice for today’s youth.
More details including the line-up of collusion and collaborators will be announced soon.Retail Gazette
Clicks CEO to retire after 13 years at the helm
21/09/2018 - 10:36
Clicks Group CEO David Kneale is retiring after 13 years at the helm of the retail and healthcare group.
Overcoming financial planning challenges in retail
21/09/2018 - 09:47
South African retailers face numerous macroeconomic, socio-economic, political, and operational challenges. In a world where finance departments are driving to be business partners inside the organisation, the ability to facilitate relevant operational and financial plans is as necessary as having products on the shelf.
Tesco unveils new discount chain Jack’s
20/09/2018 - 14:08
British supermarket group Tesco has thrown down the gauntlet to German discounters Aldi and Lidl by launching what it says will be the cheapest store in town – Jack’s.
SA consumers taking full advantage of retail reward programmes
20/09/2018 - 11:19
Consumers have saved billions of rand in offered loyalty programme rewards and are increasingly taking advantage of reward points as the country’s tough economic climate impacts on consumer goods such as fuel, electricity and food.
Personalised customer experience enhances in-store value
20/09/2018 - 10:47
Being able to effectively utilise the data at the disposal of South African retailers - using sophisticated technology - will be fundamental to remaining competitive with personalised in-store customer experiences.