Asos launches new Gen Z targeted brand Collusion
By Eliza Lyons - Sep 13th 2018, 10:31
This October Asos is set to launch a new affordable brand Collusion aimed at those “coming of age” – which will target Generation Z.
A national marketing campaign will be launched alongside the new brand, capturing 100 young people living in the UK who have turned, or will turn, eighteen this year.
These individuals will be asked: “What do you wish for, in the year you come of age?”
The online retailer says it aims to “create an image of a group portrait and visual census of Britain’s youth at a unique moment in time.”
The brand also targets an audience who are looking for something different from the fashion industry.
Influencers, activists and student stylists have been working with the brand to produce a gender fluid and affordable range which is based on the “ideals of collaboration, inclusivity and experimentation.”
Asos is set to recruit members of the Generation Z demographic to keep the brand fresh and provide a voice for today’s youth.
More details including the line-up of collusion and collaborators will be announced soon.Retail Gazette
Pick n Pay introduces blood oranges to its fresh produce offering
22/03/2019 - 10:19
Fruit lovers no longer have to travel to Europe to taste the goodness of blood oranges. Pick n Pay has added rare blood oranges to its fresh produce offering making it the first retailer to offer this unique fruit to customers.
Instagram adds shopping feature for US users
22/03/2019 - 09:34
Facebook’s Instagram is trialling a feature that lets US users shop from the photo-sharing app by using a “checkout” option on items tagged for sale, the company said.
Retail sales recover in January after dismal December figures
22/03/2019 - 09:23
Retail spending showed signs of recovery in January, growing 1.2% on an annualised basis, slightly faster than analysts had expected.
Tips for small business owners to survive load-shedding
20/03/2019 - 09:36
With small businesses already dealing with hikes in VAT and petrol, coupled with decreased consumer spending, load-shedding is a bridge too far, particularly for restaurateurs.
Asos sales up 13% as UK market outperforms
20/03/2019 - 09:25
Asos has reported a rise in its quarterly sales, as growth at home in the UK continues to outperform its foreign markets.