Advertise with fastmoving.co.za
 
 

Online sales volume on the Black Friday shopping day grew 24% year-over-year, according to data from Salesforce’s retail intelligence unit..
Online sales volume on the Black Friday shopping day grew 24% year-over-year, according to data from Salesforce’s retail intelligence unit..

Black Friday online sales surge to new records with mobile pushing fastest

INTERNATIONAL NEWS

By David Z. Morris - Nov 27th 2017, 10:50

Online sales volume on the Black Friday shopping day grew 24% year-over-year, according to data from Salesforce’s retail intelligence unit. 

Salesforce says 42% of Black Friday orders were placed on a smartphone, and only 49% on a desktop or laptop computer. That marks the first year that computers generated less than half of all online orders.

Adobe Analytics, meanwhile, saw a 17.9% rise in the dollar value of online sales on Black Friday and Thanksgiving, to $7.9 billion. On Black Friday itself, the tally for online spending was $5 billion, up massively from $3.34 billion last year.

Both Black Friday and Thanksgiving online spending levels set new all-time records, according to Adobe.

Meanwhile, the analytics firm Shopertrak reported that foot traffic to physical retail stores was down 1.6% for Thanksgiving and Black Friday, and down just 1% for Black Friday itself. The modest drop, amid a big upswing in online sales, “illustrates that physical retail is still highly relevant and, when done right, profitable,” a Shoppertrak spokesperson told CNBC.

More complete data on in-store sales is expected from the National Retail Federation on Tuesday. But Salesforce, surveying the signs so far, claims that “when it comes to holiday shopping, shoppers now overwhelmingly choose digital.”
© 2017 Time Inc. 

Read more about: sales | retail | online | ecommerce | black friday

Related News

Massmart appoints new CEO, but shares fall on warning earnings will halve
24/05/2019 - 08:39
Shares in Massmart, which owns the Game and Makro chains, fell 12.5% to R68.24 in early trade on Thursday after the retailer said earnings in the six months to June could more than halve.

South Africans are spending less on their weekly shopping trip
23/05/2019 - 09:44
Tiger Brands, which carries brands including Koo canned foods, All Gold, and Tastic rice, said that revenue from continuing operations fell 2% to R15.4 billion in the interim period.

Bidcorp expects higher food inflation in SA
23/05/2019 - 09:16
Global food-services group Bidcorp expects rising food price inflation in SA, where food producers and retailers are grappling with higher costs and low selling price increases.

Nike and Adidas join 173 US shoe retailers in call to avoid ‘catastrophic’ tariffs
21/05/2019 - 12:23
Nike, Adidas, and other footwear giants urged President Donald Trump to reconsider his tariffs on shoes made in China, saying the policy would be “catastrophic for our consumers, our companies and the American economy as a whole”.

Rhodes Food Group reports slight decline in net profit
21/05/2019 - 09:59
Rhodes Food Group, which makes Bull Brand corned meat and Bisto gravies, says profit after tax was slightly down in the six months to end-March despite better sales.