Advertise with fastmoving.co.za
 
 

The British fashion market has returned to growth after consecutive months of decline dating back to June 2016, at around the time of the Brexit vote.
The British fashion market has returned to growth after consecutive months of decline dating back to June 2016, at around the time of the Brexit vote.

British fashion returns to growth for the first time since Brexit vote

INTERNATIONAL NEWS

By Elias Jahshan - Oct 23rd 2017, 10:13

The British fashion market has returned to growth after consecutive months of decline dating back to June 2016, at around the time of the Brexit vote. 

According to the latest figures from Kantar Worldpanel, the UK fashion retail sector saw growth of 0.2 percent in the full year period ending September 24.

The increase in sales was worth only £66 million, but Kantar predicts it will continue improving as the Christmas shopping season approaches.

However, with 2016 Back Friday fashion sales declining by 16 percent year-on-year as many retailers actively rejected the initiative in the lead-up to Christmas, Kantar warned the industry to not to fall back into a “pattern of discounting for discounting’s sake” if it wanted to see long-term growth.

The latest figures also show that fashion items sold at full price are now driving market growth – up two percent year-on-year.

Kantar said full price sales contributed an additional £483 million to the market since this time last year while discounting is down 2.7 percent during the same period with 98 million fewer units sold on promotion.



“For years we’ve seen heavy discounting and this created an atmosphere of mistrust: consumers felt clothing wasn’t worth its full price,” Kantar consumer insight director Glen Tooke said.

“Retailers have made a significant effort to address this by focusing on getting the value right from the off and as a result shoppers have more confidence in buying at the original price.

He added: “Retailers are finally recognising that most shoppers aren’t after what’s ‘in season’ – partly because trends so often bear little relation to the British weather – and larger ranges and a more flexible approach to stock control are helping to break this cycle.”

Took said the market’s return to growth may be welcome news, but the industry needed to remain proactive to avoid complacency.

“Consumers may be buying more every time they shop, but at the same time they’re shopping less frequently – making two fewer visits per year on average compared to 2015, he said.

“For some time, retailers have been investing in improving the shopping experience – tapping into the trend for more experiential purchases with messaging around how fashion can contribute to a great night out or holiday."

“However, as consumers’ appetite for innovation grows, retailers need to keep thinking of new ways to stand out from the crowd."

Kantar’s figures on the fashion sector – covering clothing, footwear, and accessories – comes a day after the Office for National Statistics revealed that overall retail sales volumes fell 0.8 per month-on-month in September.

However, according to the BRC-KPMG Retail Sales Monitor released last week, UK retail sales in September increased by 1.9 percent on a like-for-like basis compared to the same month last year.
Retail Gazette 

Related News

Massmart appoints new CEO, but shares fall on warning earnings will halve
24/05/2019 - 08:39
Shares in Massmart, which owns the Game and Makro chains, fell 12.5% to R68.24 in early trade on Thursday after the retailer said earnings in the six months to June could more than halve.

South Africans are spending less on their weekly shopping trip
23/05/2019 - 09:44
Tiger Brands, which carries brands including Koo canned foods, All Gold, and Tastic rice, said that revenue from continuing operations fell 2% to R15.4 billion in the interim period.

Bidcorp expects higher food inflation in SA
23/05/2019 - 09:16
Global food-services group Bidcorp expects rising food price inflation in SA, where food producers and retailers are grappling with higher costs and low selling price increases.

Bangladesh factory oversight deal risks worker safety, say unions
21/05/2019 - 16:35
The end of an international arrangement aimed at ensuring the wellbeing of Bangladeshi garment workers is likely to undermine safety by making factory owners responsible for maintaining standards, trade union leaders said.

Nike and Adidas join 173 US shoe retailers in call to avoid ‘catastrophic’ tariffs
21/05/2019 - 12:23
Nike, Adidas, and other footwear giants urged President Donald Trump to reconsider his tariffs on shoes made in China, saying the policy would be “catastrophic for our consumers, our companies and the American economy as a whole”.