Burberry to change logo for first time in two decades
By Robert Williams, Bloomberg - Aug 7th 2018, 10:22
Burberry has changed its logo for the first time in 20 years, revealing the new look via an Instagram post.
The British heritage brand’s new logo says “Burberry London England” in stark capital letters, replacing the softer, rounder font the company previously used."
Riccardo Tisci, the star designer Burberry hired this year to revamp its brand image, posted screenshots of an exchange with graphic designer Peter Saville agreeing on the logo.
Saville is known for iconic album covers for bands like Joy Division and work for fashion brands including the most recent logo for PVH’s Calvin Klein and ready-to-wear collaborations with Puig’s Paco Rabanne.
Burberry also revealed a new monogram print featuring interlocking T’s and B’s - for the brand’s founder, Thomas Burberry.
A wave of customer nostalgia for the logo prints of the 1990s and early 2000s has led brands including Kering SA’s Gucci and LVMH’s Fendi and Christian Dior divisions to revive their monogrammed accessory lines, which many luxury labels had discontinued to prevent overexposure.
The logo and monogram print are set to begin appearing in Burberry marketing material soon.
Tisci, who will show his first runway collection for the brand in September, formerly spent 12 years at the helm of LVMH’s Givenchy.
He turned the faltering label into a fashion powerhouse favoured by Beyoncé and Madonna by selling intricate red-carpet couture alongside track suits and graphic tees that spearheaded the trend for luxury athletic-wear. Fin 24
Levi Strauss files for stock market comeback
16/02/2019 - 21:53
Jeans maker Levi Strauss has filed documents to list itself on the New York Stock Exchange, seeking to return to public markets after more than three decades.
Amazon drops plans to build New York City headquarters
16/02/2019 - 21:43
US e-commerce giant Amazon said it would not build a new headquarters in New York City due to opposition from "some state and local politicians," though most New Yorkers support its plan.
The war of the platforms
16/02/2019 - 21:23
The argument around which marketing platform trumps the others, and whether traditional media is being killed by digital is not new, nor is there a simple answer. Traditional platforms –print, for example – have had to face the reality of digital disruption and adapt accordingly, while consumers have become both more elusive and demanding. Against a backdrop of a dismal economy, perhaps the question to ask is not which platform is better, but which platforms – among the many traditional, digital and experiential opportunities out there, best suit the brand, the objective and the budget.
Consumer spending rises in December 2018
16/02/2019 - 20:48
Consumer spend over the traditional holiday period in December reflected a year-on-year increase, according to BankservAfrica’s data which measured the value and volume of sales in December.
US retail sales post largest decrease since 2009
16/02/2019 - 20:38
US retail sales recorded their biggest drop in more than nine years in December as receipts fell across the board, suggesting a sharp slowdown in economic activity at the end of 2018.